Professional Services Growth and Marketing

Should you produce and promote your podcast yourself or should you get help? Over the last 6 years, I've seen 2 types of DIYer and in this episode, I'm going to talk through the hurdles they've faced, how tech has actually made it easier to DIY it, and then describe who I've seen be successful at it and why. Resources mentioned: Podcast Roadmap -  https://dannyozment.com/roadmap   *** Are you inte...

Who are these millions of podcast listeners? This week I go through some of the information we know about podcast listeners. How much they listen, their education level and income, their buying behaviors, and much much more. Resources mentioned: Podcast Roadmap -  https://dannyozment.com/roadmap   *** Are you interested in starting or growing a podcast AND business with the support of my team and...

Why do you tell your friends and family about podcasts you think they should listen to? It's because of the trust and relationship you have with the host of the podcast. In this episode, I go into detail about why this form of content marketing is so powerful. Resources mentioned: Podcast Roadmap - https://dannyozment.com/roadmap   *** Are you interested in starting or growing a podcast AND busine...

How do most podcasters improve their show, grow their audience, and learn how to monetize? It's no secret, they ask other podcasters. Recently I created a membership site called the Podcaster Pod where podcasters are congregating and learning from me and from each other. In this episode, I talk about the "Pod Pod" and share our September 2021 Q&A session so you can hear what it's like to be a memb...

Do you monetize your podcast with digital products? Monica Froese is a digital product coach for women business owners and host of the podcast, Empowered Business. She has an MBA degree in finance and marketing and runs two brands Redefining Mom, a site for helping women thrive in both motherhood and business, and Empowered Business, where she's committed to empowering 1000 women to earn $100,000...

Do you have a virtual or distributed team? Have you run into any issues with leading and managing that team? In this episode, I'm going to share with you our experiences as a global distributed team and offer 5 best practices for a successful and happy team.  Educate yourself Consider time zones and holidays Provide brief and clear communication Advance preparation for meetings Understand cultural...

Do you have an employer brand? You should. Laura Tolhoek created Essential HR, a female-led team of HR professionals who are driven to work with small businesses by helping sort through the details and providing solutions. They wanted to provide support to small businesses that didn't necessarily need a full-time HR person on the payroll but still needed an experienced person to help navigate thos...

Your company culture is more than just having a drink after work on Fridays or having foosball tables in the breakroom. It defines and shapes your work environment, and it's created by all of the programs, communications, and behaviors within your organization, not to mention your business goals and values. Building a good organizational culture takes time and effort. *** Are you interested in sta...

Danielle Hayden is a reformed corporate CFO (chief financial officer) who is on a mission to help rule-breaking female entrepreneurs understand their numbers so they can gain the confidence needed to create sustainable profits. After spending 10+ years in the boardroom as a corporate finance officer, Danielle is now in her sweet spot as the co-owner of Kickstart Accounting, Inc. where she helps bu...

Howard Wolpoff is a marketing executive with over 25 years of experience helping hundreds of businesses create profitable solutions to drive sales, attract and maintain customers, and build a solid corporate brand.  https://profitmasterbusinesssolutions.com/podcast/ *** Are you interested in starting or growing a podcast with the support of my team and a community of experienced podcasters? Join m...

Having an email list kept many businesses afloat this past year during the pandemic. If you have a podcast, you need an email list and today I'm sharing the tools you need to grow it successfully. My favorite - ConvertKit - https://dannyozment.com/convertkit   *** Are you interested in starting or growing a podcast with the support of my team and a community of experienced podcasters? Join my Podc...

In this episode, I give you a deeper look into my past as a musician and record producer, and recording studio owner in the form of an interview that my colleague Mike Brennan did for his podcast Creative Chats. I share stories that I have never told before on this podcast and many of them have informed how I built my current business.  Mike Brennan - https://www.mikebrennan.me/creative-chats ***...

Whether you're personally dealing with impostor syndrome or trying to prevent impostor syndrome on your team, I want to help you. In this episode, I walk you through what impostor syndrome is and how to overcome it from both the individual and the leadership perspective.  No one wants to feel like an impostor in their business. But the truth is, impostor syndrome is a real thing. If you've ever fe...

Are you a content creator who hopes to make money from your content? Well, then you need to listen to this episode where I review the findings from The Tilt study of content entrepreneurs turning valuable and interesting content into revenue streams.  Learn what motivates them, what they're doing to build a content business, how they earn revenue, what they aspire to achieve, and more. https://www...

Active podcast numbers are way down but listener numbers keep going up. Why you should double down on podcasting right now and the recent changes to Apple Podcasts that greatly affect how new listeners find you. *** Full access to my 8-module podcasting course taking you from idea to launch and everything in between. Equipment and tech, Recording and publishing. Scripts and templates. Everything!...

CEO of Sales Maven, an organization dedicated to authentic selling, Nikki Rausch has the unique ability to transform the misunderstood process of "selling". With 25+ years of experience selling to such prestigious organizations as The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA, Nikki shattered sales records in many industries, receiving multiple "top producer" awards along the way....

You've booked the interview, now what? Today I go through how to improve your interviews before they happen, during them, and after they are done.  Consider joining my new membership site for $27/month. Go to  https://dannyozment.com/pod Use code JOINPODPOD to get a 1-month free trial. *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit applie...

In this episode, I share my experiences from my trip to Nashville last week for Podcast Movement 2021.  Mike Kim - https://mikekim.com Molly Grisham - https://www.mollygrisham.com/ Dr. Eugene Choi - https://destinyhacks.co/ Consider joining my new membership site for $27/month. Go to https://dannyozment.com/pod   *** Check out SaneBox today. Customers who click on my exclusive link will automatica...

Over the last few years, I've released 100 episodes. Today I look at that journey and go through my mistakes and successes and take a chance to talk about some of the new things that I'm working on now. *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap   *** Check out SaneBox today. Customers who click on my exclusive link will automatically have a $25 credit app...

Today I speak with Alex Yu. Alex leads a successful team of real estate professionals in Orange County California. We talk about how he uses content to build his personal brand and connect with his community. Alex builds trust and changes lives for good through his content. Pay attention to the examples he gives. Alex Yu Team on Facebook - https://www.facebook.com/alexyuteam/ Instagram - https://w...

Jen Du Plessis, America's Mortgage Mastery Mentor helps mortgage loan officers and real estate agents who are overwhelmed, stressed out, and sabotaging their personal lives for the sake of their business to multiply results in record time and have the courage to say yes to their personal lives (which sometimes means saying no to clients). She's been helping agents and lenders through her podcast f...

Big treat this week! I have Mike Kim, Amazon Best Selling Author and Brand Strategist on the show. We talk about some essential topics for personal brands to know, cover a bunch of the biggest mistakes podcasters make, and discuss Mike's podcast journey over almost 300 episodes. Get Mike's book - https://youarethebrandbook.com/ *** Ready to start a podcast? Start with my roadmap. https://dannyozme...

You've likely heard the saying "It's not about what you know, it's about who you know." In my 10+ years in business, I can confirm that this saying is very true. But not in a "My uncle Tony knows a guy" type of way. This week I talk about growing your business through networking, partnership, and collaboration. *** Ready to start a podcast? Start with my roadmap. https://dannyozment.com/roadmap  ...

I'm very excited to share with you my review of You Are The Brand... a new book by my friend, mentor, and client Mike Kim. As Mike's fond of saying,  "Success is sequential, not simultaneous."  That's why building your  personal brand is a process, not an overnight leap to success.  In  You Are The Brand , Mike walks you through his  8-step blueprint for showcasing your unique expertise in order t...

Rhamy Alejeal, CEO of People Processes, has done a daily/weekly podcast in the HR space for several years now. In this conversation, he shares what that experience has been like and what he has learned. You can find Rhamy at https://peopleprocesses.com/ *** Check out my friend Heather Osgood's proven step-by-step system to prepare your podcast, and give you the confidence to reach out and secure a...