Professional Services Growth and Marketing

You might be surprised to learn that I see several mistakes that are quite common for many first-time podcasters. While it's a good thing to learn from your mistakes, it's just as effective (and so much easier) to learn from the mistakes of those who walked the same road before you.  Producing a professional podcast that people will want to listen to is difficult, but there's no reason for you to...

Are you still recording your podcast to the internal hard drive of your computer? Stop right now and listen to this episode to find out what you need to be doing to prevent losing episodes when your computer or hard drive crashes. In this episode... External Hard Drives Clones Cloud Back ups Hosting Platforms   Resources: External Hard Drives -  https://amzn.to/339ttfH  or  https://amzn.to/2r9PRrM...

Amber Hawley is a licensed therapist and lifestyle strategist who works with entrepreneurial individuals and couples with the emotional side of business. She is the owner of a therapy practice in Silicon Valley, host of The Easily Distracted Entrepreneur and Couples Fix podcasts, wife, mom of three kids, and Marvel movie super fan. Amber originally worked in the tech industry but her love for peop...

Do you want your business to get profitable and keep more of the money you make? Who doesn't! Well my CFO Jessica Mae Stafford from The Bottom Line CPA is here today to help us with all of the above. In this episode: Biggest mistakes online businesses make? How do you make sure people pay you on time? What is profit and how should we treat it? Taxes and the IRS. What are most businesses missing? R...

Bringing you up to date on some of the latest tips I've been sharing. Topics include... Podcast Pitching How to Make Your Podcast a Hit Libsyn updates How to Access Client-Side Advanced Stats Podcast Hall of Fame How to Get Promoted on Apple Podcasts Resource URLs: pitching: https://paulollinger.medium.com/dear-podcast-publicist-c574dc197c13 hits: https://www.bloomberg.com/news/newsletters/2022-01...

In this episode, I walk you through the steps in the podcast production process, show you how we handle these steps at Emerald City Productions, and answer listener questions related to all these production steps.   *** Brand You Funnels (first month free) -  https://www.brandyoufunnels.com/getstarted?fpr=danny97   Asana Project Management (first month free) - https://asana.grsm.io/3z7jerh6p9mj  ...

If you aren't on my email list, you may have missed some of these tips I've been sharing over the last 6 months weekly with my email list. If you are interested in joining, head to https://dannyozment.com/roadmap now. Resources mentioned today: Instagram Link Stickers - https://www.theverge.com/2021/10/27/22748303/instagram-link-stickers-stories-everyone-rolling-out-test Amazon Podcaster Tools - h...

Sheila M. Wilkinson partners with LGBTQI2S+ entrepreneurs and their allies to help them create, run, protect, and scale their businesses with clarity, confidence, and courage. She also recently launched her podcast "What Would Sheila Say?" with our help. - My Presskit at  https://sheilawilkinson.com/ presskit - To get the Private Bonus Podcast Episode - "How to get rid of the clients you hate and...

Where should you put your focus when you decide to start a podcast? In this episode, I lay out the steps we take when helping a client plan their podcast, researching their stakeholders and current content to develop a podcast brand, and inform the content planning for their show. I also take some time to answer several questions I've gotten recently. What is a segment? What makes a good host? A g...

In this episode, I speak with Abby Herman from The Content Experiment and we lay out the minimum viable content marketing strategy that most businesses need. We talk about how to determine what your audience really wants from you, what are essential pieces of content you need, how to maximize results while minimizing time involved, and the biggest mistakes most business owners make when it comes t...

After 8 years of recommending Pro Tools for podcast editing, I am now officially switching my recommendation to Descript. While I'll still use Pro Tools from time to time, Descript is simply just a better tool for most podcasters at this point. Especially those of you who are just learning to podcast now. Resources mentioned: Brand You Funnels (first month free) -  https://www.brandyoufunnels.com/...

Elizabeth Larrick is a trial lawyer in Austin, TX who's also one of the more sought-after consultants for trial lawyers. Her specialty is helping trial lawyers use focus groups to understand the people who are on juries. She recently started her podcast Trial Lawyer Prep with our help and we have a wide-ranging discussion about all the things. Elizabeth Larrick: https://larricklawfirm.com/ *** Res...

Have you heard about Podcasting 2.0? In this episode, I give you a basic rundown of what Podcasting 2.0 is and what you need to know about it. Resources mentioned: Brand You Funnels (first month free) -  https://www.brandyoufunnels.com/getstarted?fpr=danny97   ***   Roadmap:  https://dannyozment.com/roadmap Questions?  https://www.speakpipe.com/podcaststrategies or email me at  danny@emeraldcitypr...

I run a medium-sized podcast launch and production agency AND a personal brand and there are a lot of details involved. How do my team and I keep track of it all? We use Asana for project management and Brand You Funnels as our eCRM (customer management, email, websites, courses, automation, and sales funnels).  In this episode, I'm describing our systems in detail so you can hear how everything w...

This week, I'm sharing some of the SEO work we are doing on our podcast launch services page. You'll learn what we are doing in terms of SEO and also what we do as an agency.  *** Roadmap:  https://dannyozment.com/roadmap Questions?  https://www.speakpipe.com/podcaststrategies or email me at  danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with the sup...

We are rebuilding our website at Emerald City Productions and I want to share that process with you. Today, I'm having a conversation with the person leading that project, Robby Fowler. We discuss why we are rebuilding the site, some of the brand strategy issues he saw on the current site, what we want the new site to accomplish, and all of the fun SEO tactics he is helping me implement. Robby Fow...

It's been a while so I am updating you on my current recommended gear and software recommendations for most podcasters. I also take time to explain why I recommend each item on this list. https://dannyozment.com/resources Roadmap:  https://dannyozment.com/roadmap Questions?  https://www.speakpipe.com/podcaststrategies or email me at  danny@emeraldcitypro.com *** Are you interested in starting or g...

My goal is to spread the word about the amazing things podcasts can do for your business, brand or mission. In order to share your message and share it well, the sound quality of your podcast matters. Over the course of this episode I'm going to answer the questions, "Why does sound quality matter?" and "How do I get high sound quality in my podcast?" In this episode, you'll hear: What sound quali...

What can you do to build and grow an email list that will help you grow your business and your podcast? In this episode, I share the email list best practices, tools, and tips for growth. Roadmap:  https://dannyozment.com/roadmap Questions?  https://www.speakpipe.com/podcaststrategies or email me at  danny@emeraldcitypro.com *** Are you interested in starting or growing a podcast AND business with...

What can you do with calls to action and social media to promote the growth of your podcast? In this episode, I share the CTA that grew a clients' audience from 100s each week to 100,000s each week, and some social media best practices, tools, and tips for podcast growth. Roadmap: https://dannyozment.com/roadmap Social Templates: https://dannyozment.com/socialtemplates   Questions?  https://www.sp...

What should you do when you launch your podcast? In this episode, I take you through my successful podcast launch method. We'll start by borrowing audiences, then build a launch team, and finally create some significant social media content that will start some buzz around your launch. I'm sharing my detailed system here, step by step. Enjoy! Resources mentioned: Podcast Roadmap -  https://dannyoz...

So many of my mentors have taught me that it is much easier to sell to and grow your business through your existing customers. I agree completely. Just look at how much emphasis is placed on CX. Think about those businesses you frequent and you'll see it's because they treat you well and you, in turn, spend lots of money with them. I've seen this happen in my business. At least 75% of my clients a...

While it's true that ad dollars are flooding to podcasters, the vast majority of those ad dollars are going to podcasts and networks that are getting more than 5k downloads per episode over the first 30 days. You're much better off sponsoring yourself and I give you a bunch of ideas for how to make money from your podcast in this episode. *** Are you interested in starting or growing a podcast AND...

How do get long-term ROI from the investment you make in your podcast? They are an appreciable marketing asset and your consistency in releasing episodes will compound. And they can replace traditional forms of communication in your business saving you time and money.  Resources mentioned: Podcast Roadmap -  https://dannyozment.com/roadmap   *** Are you interested in starting or growing a podcast...

How did I build my business to where it is today? I faced struggles before getting into the podcasting industry. In this episode I walk you through how I decided to shift the focus of my business, the 6 stages I went through to grow it to where it is today, and then share the key that has kept me moving forward throughout the last 12 years in business. Resources mentioned: Podcast Roadmap -  https...