Products to Profits with Sarah J Cross

In this episode Sarah meets with Stephanie, founder from Penny School to talk about all things finances and cash flow. Stephanie talks about how to help women gain the financial knowledge they need to run the business of their dreams. In this episode, Penny shares Why it is so important for business owners to manage their finances Why profits are a reflection of a business’s performance, rather th...

Using Klaviyo Email Marketing To Make Your Sales Soar with Anna Skaroupka from Email By Design In this episode Sarah meets with Anna, founder of Email By Design, all about why email marketing is so important for product based businesses and how you can maximise your results by using Klaviyo. In this episode, Annalise shares Why it is important for product businesses to have an email list Tips for...

In this episode Sarah meets with Riz, a lawyer with over 16 years of experience and founder of her own ecommerce business. Riz started Foundd Legal ​​as a way to make all of the overwhelming legal side of your business less overwhelming, more accessible and affordable to entrepreneurs. Riz dives into the legal ins and outs of running a fully legitimate, successful and protected company. In this ep...

In this episode Sarah meets with Nadine, a strategic copywriter using words that sell, delight and engage so first-time customers come back for seconds (and thirds). Nadine tells us what exactly strategic copy is, how it can benefit your product based business and how creating strategic touch points in your customer journey will increase sales. In this episode, Nadine shares What strategic copy is...

In this solo episode of products to profits, Sarah shares some insight into her journey of growing a million dollar business from her kitchen table. If you are ever wondering what goes into building a successful product based business, you won’t want to miss this episode! In this episode Sarah shares How she started her hamper business Insight into her hamper business revenue How her experience ha...

Have you heard of Clubhouse but aren’t sure what all the hype is about? In this week’s episode Sarah chats with Suz Chadwick, a branding and marketing coach, about how to best utilise Clubhouse to grow your business. In this episode Suz shares What Clubhouse is How to best utilise Clubhouse The benefits of Clubhouse How to optimise your profile How to run a room How Clubhouse can grow your busines...

In this week’s episode Sarah speaks with Chris from Memorable Moments App to discuss her business journey and her decision to now sell her business. In this episode shares The challenges of growing a business Using influencers to grow your business The importance of social media The benefits of having an app as part of your business Here decision to sell her business How to get your business ready...

As a business owner, you probably know how important social media is for your brand, but how exactly can you take full advantage of this powerful form of marketing? In this week’s episode Sarah sits down with Chelsea from Blossom Media to discuss how to best use organic social media to grow your product business. In this episode Chelsea shares How to create an organic social media strategy The imp...

In this episode Sarah meets with Dannielle and Monique, the founders of the global brand b.box. Danielle and Monique dive deep into their journey of growing their business from their garage, to a brand that is stocked in over 45 countries. In this episode, Dannielle and Monique discuss How to work in partnership in business The importance of building a strong team The importance of company culture...

In this week's episode of Products to Profits, Sarah sits down with Liv from Tech Studios, to discuss how to use tech to create an amazing customer experience in your product business. Liv is a strong advocate for connecting regional communities with emerging technologies and bringing creativity, fun and a new perspective to the IT industry. In this episode Liv discusses The importance of a great...

If you own a product based business, you know the difference good quality product photography can make to your brand. In this episode Sarah meets with Debi, a storytelling photographer for businesses seeking to make an authentic connection with their customers. They discuss all things product photography, and the importance of humanising your brand. In this episode Debi shares: The importance of h...

In the first episode of the new season, Sarah sits down with Sharon from Organising Life Beautifully to discuss her business journey, and the importance of backing yourself in your business. In this episode Sharon shares: How to get the courage to back yourself How she has invested in her business The benefits of outsourcing How Facebook ads has transformed her business The importance of social pr...

This week Sarah brings you a solo episode where she talks about how to set big goals in your business for 2021. As we approach the New Year, now is the perfect time to reflect and create some goals for your business. Sarah guides you through her step by step goal setting process that will allow you to dream big and scale your product business. Sarah also discusses some of the lessons she learnt th...

Tasha has recently dived into the world of Tik Tok as part of her marketing strategy and has  seen some incredible results with $10k of product sales in a day from one viral video! Tasha is continuing to see sales roll in from her efforts on the platform and today, she’s sharing with us her tips for using Tik Tok as a marketing tool for business. In this episode, Tasha shares: All about her b...

Are you struggling to balance the demands of running a growing business, being a parent and maintaining a personal life? Today I meet with Nicole Smith from The Artisans Solutions to discuss how organisation can save you from overwhelm and burnout. The Artisan Solutions provides businesses with practical tools and support to create more time in your business, allowing you more freedom in your prof...

Having a recurring income is a great way to ensure consistent income and help you scale your business. To get an understanding of why you might want to implement this strategy in your business, Sarah speaks to Chloe Watts from Blueberry Co. Chloe started her subscription business in March 2020, right as Covid hit. But with an established customer base, they’ve been able to find growth and implemen...

In the digital marketing era, Facebook Ads have revolutionised the industry. No need to spend $$$ on TV ads going to large disengaged audiences. Now anyone with a product can set themselves on Facebook Business manager, target their ideal customer, and get the sales rolling in. But... we understand how overwhelming it may seem! So this week Sarah met with Maddy Avery from Birdcage Marketing to giv...

Dreaming of starting a product business but struggling to have capital for all the stock? Dropshipping might be the solution for you! Sandra has successfully moved to a dropshipping business model for her Silk Interiors wallpaper business and she talks to Sarah about the benefits and the drawbacks working this way. In this episode, Sandra talks about: How to start with dropshipping How to work wit...

In this episode, Sarah chats to Danni from Meeraboo Candles about the journey of growing and scaling up a handmade business. Danni talks about the ups and downs of running a family-run business, being a mother and scaling up her business without losing the handmade touch. She shares all about: The journey to growing to 130 wholesale stockists Why investing in good branding and photography is impor...

Do spreadsheets give you shivers? Are you feeling overwhelmed by the finance side of your business? If so, now is the time to change your relationship with money, be more financially literate and gain confidence in dealing with numbers. Fi is a Chartered Accountant and Business Mentor working with purpose-led business owners to help them make a big impact and a healthy profit. In this episode, Sar...

Why is Copywriting so important? Does your brand voice show in your copy? Are your product descriptions up to scratch? Copy is about selling so are you making the best of it?  Sarah chats to Nell from Fete Creative to learn more about why copywriting is key to your business success, not just from a brand perspective but also because your product copy could be the deciding factor when someone...

Are you on social media but feeling like it’s a chore? Do you feel overwhelmed about whether you need to be on Tik Tok, Snapchat, Pinterest, Facebook, Instagram, Linkedin...? Content Queen Mariah is here to help! Sarah chats to Mariah MacInnes from Content Queen Mariah all about social media and finding ways to turn that overwhelm into feeling good about using social media. Learn all about: Why so...

In this episode, Sarah talks to Kaity Griffin, owner of Sunday Digital and a Google Ads Specialist. Kaity is here to give you all the top tips on using Google Ads, including the common mistakes to avoid and the advantage of using Google Ads over Facebook. You’ll learn all about: How to get started on Google Ads The difference between SEO and Google Ads Why you don’t need to have SEO to get started...

Sarah talks all about how to know when you’re ready to wholesale. As a product business coach she has guided many product businesses on how to begin wholesaling and her clients have gone on to successfully engage 50-100 stockists that order from them each month. Wholesaling is a great way to scale your product business. Sarah talks about: What it is to wholesale & the difference between retail...

Sarah talks to Kryshla - a social media strategist and Instagram coach - all about the new Instagram Reels feature on Instagram! Kryshla tells us what Instagram Reels are, how to use them and the benefits of using them as part of your content strategy. If you’re interested in growing your Instagram, you won’t want to miss this episode! Kryshla talks about: How Instagram Reels are different to TikT...