Product Quest Podcast

Today, we try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion of an emotional job which we...

Today, we welcome Beat Walther for the second part of our talk. Beat started out his career at P&G, has worked at McKinsey and is managing partner at Vendbridge, the agency I work at and which he co-founded 20 years ago. He is co-creator of the CFI approach. CFI stands for Customer-Focused Innovation, an approach which helps companies focus their innovation resources on the winning ideas. Beyond h...

Today, we welcome our special guest Beat Walther. Beat started out his career at P&G, has worked at McKinsey and is managing partner at Vendbridge, the agency I work at and which he co-founded 20 years ago. He is co-creator of the CFI approach. CFI stands for Customer-Focused Innovation, an approach which helps companies focus their innovation resources on the winning ideas. Beyond his work at Ven...

Dan Adams is the founder and president of The AIM Institute and is author of New Product Blueprinting: The Handbook for B2B Organic Growth.   He’s a chemical engineer by training and the holder of many patents, including a listing in the National Inventor’s Hall of Fame.  Dan is a teacher to thousands of innovation practitioners, has coached hundreds (if not thousands) of innovation projects, and...

Anyone in the Jobs-to-be-done space by now surely knows his name and work but it’s worth pointing it out. He is a noted author, speaker, and instructor in design, customer experience, and strategy. He is currently Chief Evangelist at MURAL, the leading online whiteboard. He has written 3 books: Designing Web Navigation (O’Reilly, 2007), Mapping Experiences (O’Reilly, 2016), and most recently The J...

If you’ve heard or used the term mental models, that’s because of her work and the book she wrote with that title “Mental Models”. Indeed she pioneered opportunity maps, mental model diagrams, and thinking styles. Indi is a writer, researcher, and coach for inclusive product strategy. Beyond Mental models she’s published Practical Empathy and she is very close to publishing her next book “Time to...

Today, we welcome our special guests, Ronan Healy and Jane Hession.  This husband and wife team are the founders of the “How Might We” design studio . Their mission? To help to be more creative, to solve problems, can I use the phrase, “to innovate” by using something inside that many of us have lost touch with… the power of play. A self-described “researcher at heart,” Jane has worked with entrep...

In this episode, we welcome a most special guest, Dr. Lance Bettencourt. Without question, Lance is on the Mount Rushmore of JTBD contributors. He’s currently a professor of marketing at TCU. He’s the author of “Service Innovation”, and well-published - including MIT Sloan Management Review and Harvard Business Review. Most notably, along with Tony Ulwick, he authored “The Customer-Centered Innova...

In this episode we take a deep dive with special guest Ruth Hartt into Jobs-to-be-done and how she applies it in the arts.   Ruth regularly blogs at https://www.cultureforhire.com  , be sure to follow her on Twitter  @ruth_hartt or find her on LinkedIn  for constant insights and surprises for JTBD marketing in the artworld.   Referenced on the show: Innovator’s Solution, Clayton Christensen Compet...

In this inaugural episode Scott, Jonathan and Yann go deeply into the Jobs-to-be-done philosophy exploring what Jobs-to-be-done is, why it is so powerful and share valuable insights from real Jobs-to-be-done practice. Referenced on the show: The Statue in the Stone, Scott Burleson What Customers Want, Anthony Ulwick Innovator’s Dilemma, Clayton Christensen Innovator’s Solution, Clayton Christensen