Product Quest Podcast

Today, we welcome our special guest, Leah Tharin. Leah is the Head of Product at Jua.ai. She’s an advocate for product-led growth, something we’re certain to get into today. She has an impressive background in product management and product leadership, but the thing that brought her into view for me is that she is a direct and brilliant communicator really on all things product, from the challenge...

Today, we welcome our special guest, Rob Schade. Rob is the Chief Customer Officer of Strategyn. Strategyn, of course, is the innovation firm founded by JTBD pioneer Tony Ulwick. Rob was actually the second employee of Strategyn over 20 years ago and has personally been part of the JTBD’s development from a theory where we just talk about milkshakes to a repeatable process that innovators can actu...

Our guest today is Wolfram Nagel Senior UX Designer at TeamViewer. I think it’s fair to say that Wolfram has been in UX before it was cool and has worked in different companies and as a freelancer. He’s published a book on Multiscreen UX Design, is co-founder and main curator of designmethodsfinder.com, he’s a public speaker and regularly publishes insightful articles on wolframnagel.medium.com. I...

Decisions shape the future. Making better decisions is critical for people and for society. Businesses make strategic decisions all the time about where to invest, who to partner with, where to advertise and much more. Customers make decisions about what products to buy and to use. Innovators, designers and engineers make decisions about what to build so that customers purchase and use what they m...

In this special episode we review all the guests we interviewed on the show this year and reflect upon what we learned, what we liked and the questions we wished we had asked! This episode turned out to be much longer than planned, so here are the timestamps if you want to jump to a particular guest: 01:40          Ruth Hartt 15:50        Lance Bettencourt 25:04       Ronan and Jane 31:20        I...

Today, we welcome our special guest, Tony Ulwick. If you’ve worked in, read about, or even heard of JTBD, then you know his name. Tony is the creator of Outcome-Driven Innovation, known as ODI. ODI takes this theory, this philosophy of JTBD and presents it as a repeatable process.  Tony is well published with his key work from 2005  “What Customers Want" or his HBR articles “Turn Customer Input in...

Today, we welcome Dr. Sergei Ikovenko. Sergei is one of the world’s leading authorities in the Theory of Inventive Problem Solving, commonly known as TRIZ. He has conducted over 1,500 workshops (that’s 1500) on TRIZ at a long list of companies, including P&G, GE, and Hyundai… and many others, including the Chinese Patent Office and the Swiss Patent Office…he’s lectured all over the world at Harvar...

Our guests today are Iain Kerr and Jason Frasca from Emergent Futures Lab ( emergentfutureslab.com ), a strategic innovation consulting firm focused on radical innovation. Iain and Jason founded the Emergent Futures Lab in 2018 as a platform for the rethinking of creativity, invention, and change. They have developed a number of new tools including the Innovation Design Approach, which we will be...

Our guest today is Giorgio Pauletto. Giorgio is Head of Strategy and Innovation at SIG, the Industrial Services of Geneva. SIG is Geneva’s public utility company, providing water, energy and telecommunication services to the canton of Geneva. Giorgio studied management sciences and engineering at Stanford, got a doctorate in econometrics at the university of Geneva and was a visiting fellow both a...

Today we have an exciting guest Joe Leech. Joe is an energetic coach and advisor to CEOs, has a lot of experience working with startups, high growth tech unicorns and Fortune 100 companies. 20 billion $ in revenue go through the products he has worked on, an impressive number. He has a background in psychology, more specifically in neuroscience, was a primary school teacher for some time and has w...

Today we the Product Quest Podcast Team discuss the challenges you face when it comes to Jobs-to-be-done projects. What can go wrong? What needs to be in place before you start? And of course what can you do to overcome them? What are the learnings from all of our experience in applying Jobs-to-be-done in many industries?

Today we will deep dive into the topic of service design with our guest Tim Macarthur. Tim Macarthur is a Service Designer based in Dublin. His career has seen him work in the enterprise such as IBM, in consultancy and in service innovation for various international organizations. Tim co-founded the Service Design Network in Ireland and is a visiting lecturer at the National College of Art & Desig...

This is part two of our talk with  Gerry McGovern . He has developed Top Tasks , a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish government and the WHO. Gerry is a highly regard...

Today we talk to Gerry McGovern . He has developed Top Tasks , a design framework that helps identify what truly matters to people. It has been developed over a 15-year period and applied more than 500 times by companies like Microsoft, Cisco, Toyota, and governmental organizations such as the European Union and of course the Irish government and the WHO. Gerry is a highly regarded speaker and has...

Dr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology. But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… complete with all the essentials for defining problems,...

Dr. Min Basadur is Professor Emeritus at McMaster University and founder of Basadur Applied Creativity. He has three patents and a PhD in Industrial/Organizational Psychology. But Min is best known for his creativity system, Simplexity. In the 1970’s, Min developed his method when building upon the work of colleague Sid Parnes. It’s a system… complete with all the essentials for defining problems,...

As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are both successful and experienced serial entreprene...

As listeners know, on the show we love to dive deep into innovation and business theories and frameworks. But at the end of the day what really matters is actually building products and services that people want in order to build successful businesses. Well… our guests today definitely know a lot about that, Murat Göker and Francesco Cardoletti are both successful and experienced serial entreprene...

Today we will venture into the twilight of the unconscious and see how that helps create strategies and campaigns that click with customers on a very different level. A special guest Lindsay Zaltman who knows all about this is joining us today. Lindsay is CEO and Partner at Olsan Zaltman a consumer insights and strategy agency. Lindsay is co-author of a book I highly recommend “Marketing Metaphori...

Today we will venture into the twilight of the unconscious and see how that helps create strategies and campaigns that click with customers on a very different level. A special guest Lindsay Zaltman who knows all about this is joining us today. Lindsay is CEO and Partner at Olsan Zaltman a consumer insights and strategy agency. Lindsay is co-author of a book I highly recommend “Marketing Metaphori...

This is part 2 of our talk with Jan Schmiedgen. We will talk about all things Design and Innovation. Jan is one of those Duracell-bunny energy level kinds of people, which shows in his career path. Among doing many things he has published and blogged a lot on Design and Innovation in various places. He co-curates the blog thisisdesignthinking.net, is an entrepreneur who had several businesses and...

This is part 1 of our talk with Jan Schmiedgen. We will talk about all things Design and Innovation. Jan is one of those Duracell-bunny energy level kinds of people, which shows in his career path. Among doing many things he has published and blogged a lot on Design and Innovation in various places. He co-curates the blog thisisdesignthinking.net, is an entrepreneur who had several businesses and...

Today, we welcome our special guest, Michele Hansen . Michele is the co-founder of the Software-as-a-Service company Geocodio , along with her husband Mathias. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency.  She’s also a co-host of the Software Social Podcast, a weekly conversation between two SaaS founders…...

Today, we welcome our special guest, Katerina Kozludzhova . Katerina is an experienced product manager who became so enthusiastic about innovation, she went on to get a PhD, with her dissertation on the commercialization of software innovations.  Today, she is the Chief Assistant Professor of Business Innovations at Plovdiv University in Bulgaria where she teaches courses on innovation, creativity...

So we release part 2 of our effort to try to break jobs to be done. We prod it, push it, pull on it and generally try to exploit its weaknesses to see how it holds up. We will look at situations where JTBD seems to break down... situations where things people do are hard to explain from a jtbd perspective. We will talk about the role of emotion in people’s behaviour. In JTBD there is this notion o...