Product Quest Podcast

This one is for all the UX, market research, data science, CX researchers, and many other insight generators including JTBD researchers, analysts and consultants. As a researcher or analyst, no doubt you are already fueling all sorts of decisions with your studies. You make real impacts on product development and delivery that are worth celebrating. That's one truth. The other often overlooked tru...

Today, we welcome Yael Mark.  Yael is a product consultant with Extra Product Brain, where she provides fractional product manager services for software products. Her specialty is in behavioral economics and customer behavior, something that is certainly relevant to product management. 

Today, we welcome back Dr. Bart Jaworski.  In addition to being an experienced and full-time product manager, Bart is an author of the book, Next-Gen Product Management, and an entrepreneur as he offers multiple courses for product managers on DrBartPM.com He’s also a super funny guy with the best memes on LinkedIn.

Today, we welcome Nesrine Changuel. Nesrine is a product management expert, author, and speaker who focuses on the concept of customer “delight.” She has Phds in both Electrical/Electronics Engineering as well as physics, which is sure to give her an interesting take on product management.    Get the book here: https://nesrine-changuel.com/product-delight-book/  

Today we happily welcome back Michele Hansen. Michele is the co-founder of the Software-as-a-Service company Geocodio – a SaaS that provides hassle free geocoding. Prior to being an entrepreneur, Michele was a product manager in financial publishing and a project manager for a web development agency.  Michele is the author of an excellent book on customer interviewing which I recommend everywhere...

Today we happily welcome someone our listeners will know very well. He’s already written a great book on the JTBD philosophy that brought us all together and now wrote a new book on Jobs-to-be-done. It’s called “THE JOBS-TO-BE-DONE PYRAMID An innovation Architecture for Humans – linking function, emotion and identity” and has been the #1 entry in Product Management on Amazon for several weeks! And...

Our guest today, Steven Weissenburger, is director of strategy and innovation at Vanderbilt University Medical Center. They are an inter consultancy that helps their company generate strategies and innovations to navigate complex, novel, and ambiguous situations. We will be discussing the Estuarine Framework which is 1 of the three major frameworks in the Cynefin ecosystem which we have discussed...

What really separates top sales performers from the rest? In this episode, sales excellence coach and former 3M leader Ivan Stevanovic breaks down the essential habits that fuel consistent sales success—and they might not be what you expect. Forget gimmicks and silver-tongued persuasion. Great salespeople win because they prepare like professionals, ask better questions, and know when to walk away...

It’s with great pleasure that we welcome back Robyn Bolton! Robyn, welcome back to the Podcast!   Robyn is the founder and chief navigator at MileZero, a consulting and coaching firm that helps leaders use innovation to confidently and consistently grow business revenue. Robyn is also an assistant professor at the Massachusetts College of Art and Design where she teaches courses in strategy and pr...

Our guest today Kyle Godbey , is a service designer and transcontextual designer and has worked for over 20 years in the fintech industry, government and retail. In this episode we talk to Kyle about one of the methods within the Cynefin ecosystem: the sensemaker methodology . Sensemaker is "an online crowd-sourcing research tool for collecting and self-interpreted micro-narratives and for discove...

We continue our discussion with software engineer and agile coach William Bartlett . Last time we spoke, in episode 68, we discussed William's journey from waterfall to agile. We discussed the many potential benefits of taking an agile approach when it is done well, but also the difficulty many teams face in making it work for them, even when they are serious about making it work.   William argued...

Today we want to explore how Jobs-to-be-done thinking is used in Product Design with our guest Chris Belmore. Chris is Director of Product Design at On the Beach – an online travel agent. He was Director of Product Design at the Financial Times, where he and Yann met and has long time agency experience, amongst others at Ostmodern – a digital product agency – as a research and design leader before...

Today we will dive into one of the biggest problems that startups face – and I would expand this to teams in general –: each other! We are joined by Martin Gonzalez one of the authors of the book The Bonfire Moment that we will focus on today. Martin created Google’s Effective Founders program and Josh is a cofounder of the Google for Startups Accelerator. They both have impressive careers, and I...

Today, we welcome Jeff Baker. Jeff is president of IGI Group Consulting; standing for Insight for Growth & Innovation. a firm that uses Jobs-to-be-Done and research methods to help firms grow and thrive.  Jeff and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor...

In this episde we hand over the mic to Pam Henderson an let her interview us about Jobs-to-be-done. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity” also, she’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an opportunity. .  Today, we’re passing the interviewer role...

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.  First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work,  most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first des...

Today, we have an extra special episode as we welcome two superheroes of Jobs-to-be-done and we plan to get into the weeds.  First, Dr. Lance Bettencourt. Lance is widely published, and all practitioners should know his work,  most notably with MIT Sloan Review and Harvard Business Review. All should know his HBR article “The Customer-Centered Innovation Map,” where Lance and Tony Ulwick first des...

In this episode we continue our exploration of the Cynefin framework and how to apply it to innovation. We have already discussed it in a previous episode (Episode 64 with Tom Kerwin). We now want to look at it from another perspective. Our guest William Bartlett is in the field building solutions, meaning he has first hand experience with the challenges of turning the output of a discovery proces...

With us today is Steve Portigal. I have been recommending his book “Interviewing Users: How to uncover compelling insights” all the time for anyone interested in interviewing users.   It’s now out in a second edition and with the promo code QUEST you can get 10% off here: https://rosenfeldmedia.com/books/interviewing-users-second-edition/ . Steve helps organizations build more mature user research...

Today, we welcome Pam Henderson. Pam is an entrepreneur, professor, and founder and CEO of NewEdge, a growth strategy firm that anchors growth in “opportunity.” - in quotes, I say ‘in quotes’ because Pam created a method known as Opportunity Thinking, a creative approach to innovation. She’s the author of a book with an intriguing title, “Killing Ideas: You can kill an idea, you can’t kill an oppo...

Today we have a guest that if you don’t know him it more than about time that you do. He’s something of a UX rockstar and one of the leading most influential experts in the field: Jared Spool. He is a Maker of Awesomeness at Center Centre the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers and where he’s training the next UX generation. In the decades...

Our guest today is Tom Kerwin ( https://triggerstrategy.com ). Tom is an innovation and UX consultant and coach. He is the author of the card deck Innovation Tactics , a deck of methods, exercises and frameworks that helps to make things people really want (we like that here). Tom is also an active proponent of Cynefin, a decision support framework created by Dave Snowden and he has co-facilitated...

Today, we welcome Urko Wood. Urko is the founder of Reveal Growth Consultants, a firm that uses Jobs-to-be-Done to help firms grow and thrive.  Urko and I worked together, years ago, when we both worked for Strategyn - which is ground zero for Outcome-Driven Innovation, a proven system for applied JTBD. He’s been a steady contributor to the world of JTBD for quite a few years now.   Urko: It’s gre...

Today we have Robyn Bolton as our guest. Robyn M. Bolton is the Founder & Chief Navigator of MileZero, an innovation consultancy that works with leaders of medium and large businesses to navigate the uncertainty of innovation's "fuzzy front end" to confidently grow their businesses.  Before founding MileZero, Robyn was a Partner at Innosight, the innovation and strategy firm that does not need...

Today, we welcome Brandon Cornuke. Brandon is Senior Director of Innovation for University Hospitals Ventures, an organization charged with deploying healthcare innovation at scale. He’s the author of The Value Proposition Matrix, something that we’re sure to get into today.