Atlassian

Product in Practice

Business EN ↓ 7 episodes

Product leaders show you exactly how they work - the frameworks, tools, and workflows they use to build great products. Every episode includes live demos and practical techniques you can use immediately, covering everything from prototyping and research to strategy and team collaboration. Walk away with tactics that make you better at the craft, not theory you'll forget tomorrow. Hosted by Axel Sooriah.

Author

Atlassian

Episodes

Crystal Widjaja: Why PMs Must Get Comfortable with the CLI 02.06.2026 43:42

Crystal Widjaja, former Chief Product Officer at Kumu and a Reforge instructor, has built data and growth systems at huge scale. Most product managers still use AI for quick summaries and one-shot artifacts. Crystal has spent her "semi-retirement" building something more ambitious: a system of AI agents that handles everything from her daily prep to a "friendship CRM." In this...

Elena Verna: Why PMs who can't build will get left behind 01.04.2026 55:15

Elena Verna is Head of Growth at Lovable, one of the fastest-growing AI-native companies. She's previously held growth and product leadership roles at Dropbox, Miro, Amplitude, and SurveyMonkey, where she built some of the most influential frameworks in product-led growth. We discuss The shift from "product manager" to "product builder" and why interviews now require workin...

Cemre Güngor: How to ship AI features users actually use | Product in Practice 20.01.2026 1:04:26

Cemre Güngor has helped shape how billions interact with technology, from Facebook and Instagram's global sharing experiences to Figma's AI-powered workflows, and now reimagining the browser at The Browser Company with Dia. In this conversation, we break down: Product Craft in the AI Era Why starting with the end in mind matters more than ever when prototyping is democratized The differenc...

Aakash Gupta: The skill every product manager must learn in 2026 18.12.2025 41:57

What if you could build product prototypes in 15 minutes instead of 3 weeks? In this episode, Aakash Gupta (creator of the Product Growth Newsletter and former VP of Product at Affirm, Epic Games, and ThredUp) reveals the AI prototyping workflow that's revolutionizing product management. Watch as he live-demos building a sleep tracker app using Bolt, V0, and Lovable, showing you exactly how to...

Kene Anoliefo: How to build context libraries and raise AI fluency 22.10.2025 1:06:05

Kene Anoliefo has led product and design at Google, Spotify, and Netflix. She founded Heard, an AI-powered user research platform, and is now building tools that help teams capture and structure institutional knowledge so both people and AI can produce high-quality work. We discuss The three Ps of AI adoption: people, process, and platformWhy most companies jump to platform tools whilst ignoring t...

Ravi Mehta: Data-Driven Prototyping with AI 22.10.2025 54:48

Ravi Mehta is a senior product executive with experience leading product organisations at TripAdvisor, Facebook, and Tinder. He's the co-creator of Reforge's AI Strategy Program and currently works as a product strategy adviser and investor. We discuss:Why some companies are vulnerable to AI disruption whilst others have years to adaptThe three cohorts in every organisation: evangelists, i...

Laura Burkhauser: Building AI habits that ship 22.10.2025 1:03:55

Laura Burkhauser is CEO at Descript, where she's building AI-powered video editing tools that are changing how creators work. She's previously led product at Twitter, Rent the Runway, and The Tote. She's recognized for launching Underlord, Descript's AI co-editor, and expanding what's possible in creator productivity. Key takeaways: Don't lead with fear, lead with excitemen...