Product in Practice

Crystal Widjaja, former Chief Product Officer at Kumu and a Reforge instructor, has built data and growth systems at huge scale. Most product managers still use AI for quick summaries and one-shot artifacts. Crystal has spent her "semi-retirement" building something more ambitious: a system of AI agents that handles everything from her daily prep to a "friendship CRM." In this...

Elena Verna is Head of Growth at Lovable, one of the fastest-growing AI-native companies. She's previously held growth and product leadership roles at Dropbox, Miro, Amplitude, and SurveyMonkey, where she built some of the most influential frameworks in product-led growth. We discuss The shift from "product manager" to "product builder" and why interviews now require workin...

Cemre Güngor has helped shape how billions interact with technology, from Facebook and Instagram's global sharing experiences to Figma's AI-powered workflows, and now reimagining the browser at The Browser Company with Dia. In this conversation, we break down: Product Craft in the AI Era Why starting with the end in mind matters more than ever when prototyping is democratized The differenc...

What if you could build product prototypes in 15 minutes instead of 3 weeks? In this episode, Aakash Gupta (creator of the Product Growth Newsletter and former VP of Product at Affirm, Epic Games, and ThredUp) reveals the AI prototyping workflow that's revolutionizing product management. Watch as he live-demos building a sleep tracker app using Bolt, V0, and Lovable, showing you exactly how to...

Kene Anoliefo has led product and design at Google, Spotify, and Netflix. She founded Heard, an AI-powered user research platform, and is now building tools that help teams capture and structure institutional knowledge so both people and AI can produce high-quality work. We discuss The three Ps of AI adoption: people, process, and platformWhy most companies jump to platform tools whilst ignoring t...

Ravi Mehta is a senior product executive with experience leading product organisations at TripAdvisor, Facebook, and Tinder. He's the co-creator of Reforge's AI Strategy Program and currently works as a product strategy adviser and investor. We discuss:Why some companies are vulnerable to AI disruption whilst others have years to adaptThe three cohorts in every organisation: evangelists, i...

Laura Burkhauser is CEO at Descript, where she's building AI-powered video editing tools that are changing how creators work. She's previously led product at Twitter, Rent the Runway, and The Tote. She's recognized for launching Underlord, Descript's AI co-editor, and expanding what's possible in creator productivity. Key takeaways: Don't lead with fear, lead with excitemen...