Product Chats Podcast

“Differentiation only matters to a customer in as much as they perceive that it matters,” Dan Balcauski. In this episode of Pragmatic Live, Rebecca Kalogeris, and Dan Balcauski, Founder and Chief Pricing Officer at Product Tranquility, explore how product professionals can influence pricing. They also discuss: Why product managers should deeply understand pricing Where people go wrong when they ar...

"Understanding precisely why your users are happy or frustrated should inform the product roadmap and your continuous improvement efforts are likely to enhance your company's reputation." - Evan Klein In this product chat, Evan Klein, Founder and President of Satrix Solutions, shares insights on understanding customer behavior and its impact on business success. The conversation revolves around th...

In this episode of Pragmatic Live, our very own Diane Pierson, Pragmatic Institute instructor, is joined by Joe Douress, published author and managing director for Brittish Medical Publishing for the Americas, to discuss how to better leverage subscription models at the right time to ensure customer and revenue retention.   Don't forget! - Each and every Friday, we hold live AMA's that you can tak...

“Your best messaging is often going to be the messaging that a customer gives to you.” -  Aneri Shah   In this episode, Rebecca Kalogeris interviews Aneri Shah, the head of B2B marketing at Ethos and a seasoned product marketing professional.   They delve deep into the importance of understanding your buyers and capturing the 'voice of the customer.' Shah brings forth her experiences from working...

“Even one conversation with one customer can be so impactful to what we can deliver.” - Daniel Alleyne   In this episode of Product Chats, Rebecca Kalogeris, VP of product strategy at Pragmatic Institute, interviews Daniel Alleyne, a former Deloitte consultant and current product manager at Ivy Charging Network.   The discussion centers around Daniel’s non-linear journeys to product management and...

“Break the communication barriers to your organization with data.” - Paul Meresanu   In this episode, Georgina Donahue, director of community at Pragmatic Institute interviews Paul Meresanu, the director of product management at Jedox Cloud Platform, on incorporating data into product strategies.   Paul Meresanu is an experienced product leader with knowledge in leading product management teams in...

Your product roadmap serves as more than just a mere document. It acts as a powerful conduit, effectively communicating your vision and strategy to key stakeholders, partners, and customers. Neglecting to provide realistic, relevant, and up-to-date information within your roadmap can lead to missed opportunities, wasted time, and potential revenue loss.   In this episode, Mina Hanna, a senior prod...

“I would love for marketers to get involved in a couple of sales demos and commit to it, not just listen in. I think that would be uncomfortable for a lot of people, and that means that you're learning.” - Ross Cranwell   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, interviews Ross Cranwell , the CEO and co-founder of Milk Video , a video-editing pla...

In this great throwback episode, pricing guru and long-time Pragmatic partner Mark Stiving covers three key methods you can use to get the most profitable products to the market as quickly as possible.   Want to learn more about pricing your product for success? Take Price from Pragmatic Institute.  Learn more  and  register today .  

"Your customers are looking at your product and asking for discounts. The key is to demonstrate the value of your product so that they understand the price is justified."  - Mark Stiving, Chief Pricing Officer for Impact Pricing In this episode of the Pragmatic Live, host Rebecca Kalogeris, Vice President of Product at Pragmatic Institute, interviews Mark Stiving, Ph. D. , Chief Pricing Officer fo...

“We're not looking for the learning itself; we're looking for that behavior. We want that application. That is where the real value is for any organization or business.” - Erica Sutula   What makes Pragmatic’s courses effective and impactful? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of Product for Pragmatic Institute, and Erica Sutula answer that question.   Erica is a passionate l...

“The secret is not to pick the squeakiest wheel, but to actually find the thing that's going to add the most business value and customer value if we release it out to the market.” - Erik Johnson   In this Product Chat, Ian Templin, director of product management at Pragmatic Institute, and  Erik Johnson , knowledge group manager at  Aha!  have a collaborative discussion about specific product stra...

“Use that user empathy superpower with your engineers. See that they are your partners, not your resources.” - Kirsten Van Detta   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of product for Pragmatic Institute, interviews  Kirsten Van Detta , group product manager at LinkedIn, about improving the PM/Engineering relationship.   Kirsten Van Detta is a passionate product manager with a d...

This episode is from our latest Product Chat webinar >> watch the webinar “I really encourage you whenever you have a task think about whether you have to do it or whether the ChatGPT can do it for you.” - Nils Janse   In this episode, Nils Janse, founder of Delibr, explains how product professionals can integrate AI to enhance products and workflows.   During this episode, Nils discusses: The lim...

“I teach the pricing class, and we like to say that people don't want to feel punished when it comes to price—they want to feel rewarded." - Todd Middlebrook   In this episode, Pragmatic Instructors Paul Young, Dan Corbin and Todd Middlebrook dive deep into Netflix’s latest policy updates to discuss the importance of pricing changes in a subscription-based business.   During this episode, they dis...

“Data in a spreadsheet is going to have a limited effect. How you tell the story and how you convey that to members of the leadership team in a way that is easily digestible and makes it clear how they can act on it is vitally important. If the feedback is only shared with the CEO or with one department, then you're leaving a lot of opportunities on the table.” - Evan Klein.   In this episode of P...

"In an environment where there is not good collaboration, ultimately, you don’t leverage the expertise of everyone. You’re leaving all these superpowers on the table because people aren’t talking. The key to innovative ideas is leveraging the talents of a whole group.” - Teresa Brazen   In this episode, Pragmatic Instructors Cindy Cruzado and Teresa Brazen discuss how product managers and designer...

“The first market we have to sell to is our executive team” - Steve Gaylor   We know Pragmatic training has the potential to revolutionize the way your organization approaches product—but does your company (more specifically, your leadership) understand the impact of being market-driven?   In this episode, Pragmatic Instructors Paul Young, Cindy Cruzado, Amy Graham, Steve Gaylor, and Will Scott di...

This podcast has some strong language, so if you've got any little ones around, you might want to pop in some headphones.   “I think there is just this deep, massive insecurity around hiring product managers. Companies are fearful of hiring the wrong person. So they defer to the perceived wisdom and expertise of others. In doing so, they abdicate their most important responsibility, which is to fi...

“The first success criteria for positioning I use is if all the key constituents within the client organization have clarity and a united point of view on what the brand and the company stand for. The second is if the salesforce feels energized. The ultimate metric is business success, such as customer acquisition or growth.” - Ulli Appelbaum   In this episode of Pragmatic Live, Rebecca Kalogeris,...

This episode is from our latest Product Chat webinar  >> watch the webinar When it comes to the planning, execution and effectiveness of a launch, understanding the key components and their function within teams and processes is essential. Each phase of a launch brings its own very specific challenges and being able to execute and navigate while remaining on track can be challenging. So how can yo...

“There are several things that can challenge a launch, but forgetting about some of the teams that are necessary for a launch can have a massive impact.” - Diane Pierson   In this episode of Product Chats, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Diane Pearson, founder and chief market strategist for Innovate on Purpose and Pragmatic instructor, about launches.   Rebe...

“Just because you may be a bigger company or the acquiring company doesn't mean you do everything right. Learn from the people that you're buying from.” - Frank Tait   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Frank Tait about how the Pragmatic Framework can help companies navigate the choppy waters of mergers and acquisitions.   Fran...

Are your market research efforts providing meaningful insights? Have you accurately identified the needs of your market? Do your cross-functional team members understand your market well enough to win their trust – and get the sale? Join us as Pragmatic Institute and Diane Pierson, visiting instructor and founder of Innovate on Purpose welcome Scott Lien, CEO and co-founder of GrandPad. Scott will...

“I am pleading for everybody, working in any job, at the start of every one of your projects to say, ‘are we date-driven or are we scope-driven?’ Then, when something unforeseen comes our way, we will gleefully and joyfully make the adjustments and celebrate and move forward.   And we will take the human nature desire to have a punitive discussion at that moment in time off the table because it ul...