Product Chats Podcast

“The whole point of doing a positioning document is to clearly and concisely say, ‘who are we solving problems for? What are those particular problems, and why do those people care so much that we solve those problems for them?’”   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Dan Corbin about positioning.   Dan expla...

“I think every company should be thinking about is create a product-led growth strategy. You don't have to implement it. You don't have to say, "this is how we're going to run our company." But I think if you step back to think about what it would look like if we use product-led growth in our company, you would probably build much better products.” - Mark Stiving   What trends will shape the futur...

In this episode, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, hosts Sandy Orlando, the senior VP of product management at CDK Global, an automotive retailing software company. Sandy explains that her objective with NIHITO visits is to listen to the customer rather than to talk to the customer, and to test a hypothesis without trying to inform it. She said that while building persona...

This episode is from our latest Product Chat webinar  >> watch the webinar With 2022 coming to an end and rumbles of the macro environment creating some potentially tough hurdles for businesses in 2023, companies must be laser-focused on what is most important for success in the coming year. This is why product managers and leaders must hone in on areas that create resilience and deliver the highe...

“What I also have noticed is without clarity, people are literally moving in very different directions, in the wrong direction. They're moving fast, but it's not really making an impact on where they want to go.” - Yasmeen Turayhi   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews  Yasmeen Turayhi , founder of the consultancy firm  Modern Pr...

This episode is from our latest Product Chat webinar  >> watch the webinar Join us as we welcome Sandi Olson, Senior Marketing Content Manager at Microsoft for a conversation on how utilizing the right asset assessment techniques can help you to analyze, prioritize and make forward-thinking pivots before your competitors. In this conversation Sandi will share: How to approach asset assessment thro...

Validating market problems isn’t about listening only to the noisy 20 percent of the market. Instead, it’s about understanding the needs of the quiet 80 percent too. Without validation, product teams can invest valuable time and resources into an idea that is destined to fall flat. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic i...

“Go-to-Market work is delayed compounding work, meaning there's delayed gratification, and it compounds over time. So if you're changing up your execution, it’s because there's no strategy. So if you create the strategy and then you do consistent execution, and you do the marketing math to understand what's working and what's not, then you start to get that delayed compounding effect.” -TK Kadar  ...

“Just because you hit the metrics for a couple of months doesn’t mean you will be instantly promoted. You need to hit those standards and maintain those standards for a period of time. For the more advanced roles, we want them to maintain those standards for a year. Others maintain those higher standards for six months, etc.” - Corban Wells   In this episode of Pragmatic Live, Rebecca Kalogeris, V...

“Product teams should stay out of the how and focus on the what, who and why. If we can bring all that context to the table and then we can give our development teams the space to think creatively. To start with a blank canvas. It is a best practice to have a separation of duties between the how and the what.” - Amy Graham   Product managers need to be good partners and create good teams to create...

This episode is from our latest Product Chat webinar  >> watch the webinar Join us as we welcome Anand Arivukkarasu, Product Leader (formerly of FB) for a conversation on how you can use measurement to ensure success throughout every stage of the product lifecycle. In this conversation, Anand will share: Key KPIs and metrics you should be paying attention to through the development, GTM, growth an...

“It's useful to look at metrics, but metrics are a lot more useful and meaningful if we frame them around why we're measuring that thing to begin with. You want to measure a thing because it's meaningful. And OKRs are how teams put meaning behind the measurement.” - Paul Young   What is your product team measuring to determine progress? What should they be measuring? And what makes a good OKR? In...

What’s the hallmark of a strong product team? Anna Turner, VP of Products at Paycor said there are two: being market-driven and stewardship of time and resources.   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing and product strategy for Pragmatic Institute, interviews Anna about empowering and supporting effective product teams   They discuss: What to look for when hiring a...

“Win/Loss is a garbage-in, garbage-out exercise. There needs to be careful curation and vetting of the information in the program. Otherwise, information is going to be unreliable at best and misleading it worst.”   Not every win-loss program is the same. So how do you build the right one for your company? In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institut...

This episode is from our latest Product Chat webinar  >> watch the webinar   Going to market is an exciting yet often anxiety-provoking moment in product development. And there is an onslaught of questions like, will users adopt? Are we articulating our messaging appropriately, and how can we best measure the success of our endeavors?   So how can you utilize phased marketing initiatives to motiva...

“In the past, it's been a little bit of a nebulous process and people trying to grab from Lean Startup and all these different things that are not cohesive as a journey.” - Daniel Elizalde   Innovation work can feel ambiguous and daunting, but Daniel Elizalde is working to bring clarity with a well-defined innovation journey. In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing fo...

This episode is an excellent conversation originally recorded in 2015.    “Sales is a big part of distribution strategy, but we talk about distribution strategy differently at Pragmatic. Distribution strategy is how customers prefer to receive, use and buy your product” - Paul Young This episode features Pragmatic instructor Paul Young, who shares examples of distribution strategy and the differen...

"Distribution strategy is where you make it easy. You can build the greatest product in the world, but if people can’t find it and don’t know how to buy it, then it doesn’t matter what you built.” - Rich Nutinsky   Distribution strategy is often under-appreciated in product management, but it plays a critical role in the product's success and overall customer experience. In this episode of Pragmat...

“Distinctive Competencies are rarely a product feature because a distinctive competency isn't easily copied and product features. If you come out with a new product feature today, your competitor could copy that within a few months.” In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, and Pragmatic instructor Mark Stiving will lead the audience through an...

Win-loss analysis is a practice every company should be doing but not every company is doing it—at least not as effectively as they can be. Win-loss analysis can help your business in almost every facet—product strategy, marketing messaging, sales enablement, and more.   Andrew Peterson, Co-Founder of Clozd, the leader in win-loss analysis, explains how to optimize your win-loss analysis program....

“I have taken the classes before and have used so many of the concepts from the Framework at the various companies I've worked at, but to be able to get in there, teach it to so many different groups, companies and people with diverse backgrounds—It just shows the power in The Framework and the Foundations class,” —Dan Corbin, Pragmatic Instructor   In this episode of Pragmatic Live, Rebecca Kalog...

“It is essential to adopt a structured approach to collecting buyer insights. Now, if companies decide just to do an ad-hoc buyer interview or win-loss interview, and it's not a more structured process, then companies will end up relying on anecdotal information and never truly understanding the buyer” — Diana Igua   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmat...

“Interestingly, there doesn't seem to be a market to hire consultants, to tell executives that their idea is stupid.” - Paul Young   What if you check all the pre-launch boxes and your product still flops? That’s what the CNN+ story feels like. But if we look a little closer, maybe the data was saying exactly what would happen, the team just didn’t listen.   In this episode of Pragmatic Live, Rebe...

One of the largest struggles within product is articulating your organization’s unique abilities to deliver value to its market. But guess what, it’s also one of the most important! So how do you develop a successful path that combines innovation, proven methodology and sure-fire approaches to hone-in on the attributes and differentiators that set you apart from your competitors? We got you covere...

“Here’s how we define distinctive competencies: they are the unique attributes your organization has developed that allow you to deliver value into your market.” — Paul Young   In this episode of Pragmatic Live, Rebecca Kalogeris, VP of marketing for Pragmatic Institute, interviews Pragmatic instructor Paul Young about distinctive competencies and how to avoid some of the biggest pitfalls when ide...