Private Practice Workshop

This week we're talking about 5 lessons learned in building 5 businesses.  Apply to work with John at  www.privatepracticeworkshop.com/coaching In today's episode John will share five lessons his first business John Clarke Therapy, taught him. You can design a website yourself, but you shouldn't The way you position yourself as an "intern, associate, etc." is up to you Never name a business after...

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode: Learning the task before you outsource it Why you need to let go in order to grow How to supervise a task Submit your questions via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke CREDITS: Written By: John Clarke Produced by: Laura C...

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode: The importance of naming imposter syndrome Identifying the beliefs How to change your behavior to change the beliefs Submit your question via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke CREDITS: Written By: John Clarke Produced b...

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode: How to reword your title Why order is important Why you should promote a "featured clinician" Submit your question via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke CREDITS: Written By: John Clarke Produced by: Laura Correa Theme S...

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode: The different kinds of printed marketing materials How to plan your distribution How to measure your return on investment (ROI) Submit your question via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke CREDITS: Written By: John Clarke...

This week, John answers 1 listener question per day from Monday through Friday. Included in today's episode: The purpose of a landing page The most important elements of a landing page How to choose a landing page platform Submit your question via Instagram for the chance to be featured on the show! New episode up tomorrow! Instagram: @the_john_clarke

This week's episode is the first of its kind for our show: a live coaching session with group practice owner Alycia Burant in the Washington, DC area. Included in this episode: Alycia's wins, challenges, and action steps How Alycia purchased her group practice Getting started with email marketing Defining her job description and role Conducting her own time study Visioning and planning her busines...

In this episode, John "lets his hair down" again and talks about why he hates the post office. Also included in this episode: Finding your authentic voice How to create genuine content Why you should put yourself first How to not take your business personally Apply to work with John: www.privatepracticeworkshop.com/coaching Get the free guide on How to Write Web Copy that Converts: http://privatep...

Join me and my good friend Kelly Higdon of Zynnyme to learn how to figure out what really matters. More in this episode: Visioning your business and your life Looking at how you serve Identifying what gives you energy Identifying what pisses you off and drains you Figuring out what you're avoiding Automating, delegating, and outsourcing How to deal with negativity How to take critical feedback Lea...

This week my good friend and private practice expert Joe Sanok joins us to talk all about going from $0 to $100k in private practice. Included in this episode: Developing the right mindset Establishing where you want to be a year from now Niche vs ideal client How to evaluate your market How to integrate your passions Learning how to talk to your ideal client Figuring out the order of things Ident...

John shows off his fancy new mic, and then introduces the new Q&A segment of the show by answering 3 listener questions: How do I track my return on investment with Google AdWords? How do I know how many clients we are actually getting from our AdWords clicks? How do I create a marketing plan and a content calendar? How do I promote my anger management book? Submit your own question to be answered...

What are Key Performance Indicators (KPIs) and why do you need them? They will absolutely change your business, and will change your life. You'll be better able to instantly check the health of your business, diagnose problems quickly, set and achieve greater goals, and feel more like a true business owner who's in control of their business. Examples of KPIs for Private Practice: Clients seen per...

Your website is your most valuable marketing asset for your business. Are you getting the absolute most out of it? Learn about the essentials of the perfect therapist website in this week's episode, including: Have an impressive logo Choose 2 brand colors and 1-2 fonts Develop a tagline that inspires, excites, or intrigues Write client-centered copy using plain language Include a unified Calls to...

Spending hours and hours posting to your business Facebook page and Instagram accounts, but not seeing any new clients as a result? Learn the social media essentials (without the hysteria) in this week's episode, including: Why social media? Where do your clients go? Pick your platforms Create a content calendar and publish consistently Create templates on Canva Use MeetEdgar or outsource your pub...

Do you know why you're writing that blog each week? Is anyone out there actually reading it? Learn the essentials of blogging in this episode, including: Why blogging? Define your audience Identify questions your audience commonly asks Create the skeleton of the blog post using clear headlines and lists Include a clear Call to Action (CTA) Batch your writing and publishing and spend no more than 3...

Welcome to the first part of our new "Without the Hysteria" series! Get ready to learn the basics of email marketing, including: Why email marketing? Choosing a platform Lead magnets How to engage your list

Tiffany Mclain loves talking money mindset, and she's made a name for herself through helping therapists all over the country charge what they're worth, guilt-free. In this episode: How to cut yourself some slack Why you should pay your own therapist their full fee What you can learn from therapists who are charging their full fee You need a phone system for your practice, but most of the options...

Marisa Goudy joins the show today to talk about how to overcome your writing anxiety and see the world like a storyteller. Also in this episode: How to fall in love with writing again How to approach a blank page How much time you need to write a blog post How to profess something with your blog post You need a phone system for your practice, but most of the options out there are going to leave yo...

I've followed Guy Macpherson for years, and so I was thrilled when he reached out to be on the show. In this episode, Guy talks all about his journey to become a trauma therapist, his creative background, and how he became a full-time entrepreneur. Also included in this episode: Should all therapists work with trauma? How trauma robs people of a belief in themselves Which ideas that you have are w...

Dang. John really has learned a lot of things the hard way. When students fail, the teacher has failed. What are you doing to mis-manage your assistant, your clinicians, your team? Let's all learn to be better managers. Private Practice Workshop on YouTube--subscribe for weekly videos

John gets brutally honest about the pitfalls of starting and running a group practice just because you think you "should," and because you see other people doing it. Also, not to be missed: John's story about that one time his kitchen caught on fire. Private Practice Workshop on YouTube--subscribe for weekly videos

John keeps things casual and gets real, again. In this episode, hear John's thoughts on managing yourself better, habits of effective business owners, and John's own struggles with it all. Private Practice Workshop on YouTube--subscribe for weekly videos

Thinking about learning Facebook ads? Tempted to boost that blog post for $10? Hear what Amy Crane from Social Lab Marketing has to say about how to get the most out of Facebook ads, and whether or not you should be doing it yourself in the first place. Also in this episode: Amy's background running a brick and mortar business Amy's first Facebook ads flop and what she learned from it Virtual team...

How does fear influence your life and your business? How do you respond to fear? John gives a working definition of fear and offers concrete ways to manage it better, for a better life and a better business, starting now. Private Practice Workshop on YouTube--subscribe for weekly videos

John defines success in his own terms, and talks about how his definition has changed and evolved over time. John shares how he envisions and plans his businesses, and how he helps other business owners do the same. Shout out to Kelly Higdon of Zynnyme for teaching John about the 4-quadrant system. Private Practice Workshop on YouTube--subscribe for weekly videos