John Clarke from Private Practice Workshop

Private Practice Workshop

Business EN ↓ 228 episodes

This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you've come to the right place!

Author

John Clarke from Private Practice Workshop

Category

Business

Latest episode

Jan 16, 2025

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Episodes

How to Get More Web Traffic + Other Listener Questions #78 24.09.2018

John checks in after a weekend in rural Appalachia and then answers listener questions including how to get more traffic to your website, how to market groups, and how to organize your content when you offer multiple services like mentoring, therapy, and coaching. Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo,...

How to Win with Facebook Ads with Katie Keates May #77 19.09.2018

Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode Katie breaks down: The function of Facebook and how to use the platform successfully for private practice How to set up your Facebook Ads funnel How to perform split testing How to think like the algorithm Register for the Get Se...

The Digital Strategy Roadmap #76 17.09.2018

Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode, I check in after a stormy weekend in Charlotte and share my new digital strategy roadmap for therapists. Killer website (logo, colors, images, tagline, copy, and CTAs) Crush all 3 pillars of the Google game Steadily build your e...

Five Habits of Highly Effective Therapists with Alison Pidgeon #75 12.09.2018

Alison Pidgeon from Practice of the Practice is on the show today to share what she sees the most successful private practitioners doing in building their businesses, including: Money Mindset Worry of hurting other people's feelings Hiring the right people Getting distracted by new ideas Being held back by fear If you want to contact Alison you can reach her at alison@practiceofthepractice.com CRE...

Reflections from Portland + Listener Questions #74 10.09.2018

John checks in from Portland, shares updates about the Business Made Human groups, and answers listener questions: How introverts market themselves and how I can make the best marketing decisions that I can afford. Balancing profitability of the company with paying therapists a good wage How to attract millennials since they aren't searching "Therapy for young professionals (millennials)." Sooo Ho...

Laura Long on How to Be Yourself #73 05.09.2018

This week we're hanging out with the always-entertaining Laura Long from Your Badass Therapy Practice. Shenanigans and curse words included, as always. Also included in this episode: How to be yourself How to care about what the right people think How to deal with haters   CREDITS: Written By: John Clarke Produced by: Laura Correa

How Good Design Solves Problems with Jake Kramer of Artillery Media #72 29.08.2018

Jake Kramer is the ultra-talented web designer and developer who created the John Clarke website itself. In this week's episode, Jake talks about how good design solves problems. Also in this episode: The web design process How to get clear on who you are and what you offer How you're perceived is how you're receive Using Story brand to transform your website What to look for in a great logo How t...

John's Approach to Therapy + Some Listener Questions #71 27.08.2018

In this episode, John chronicles his journey to becoming a therapist, outlines his therapeutic orientation, and then answers a handful of listener questions. Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup Special thanks to our Facebook Page members whose questions were answered in t...

Becoming a Gratitude Salesman with John Israel aka "Mr. Thank You" #70 22.08.2018

In another episode in a league of its own, John Israel chronicles how he became a "gratitude salesman" and eventually founded www.mrthankyou.com where he has facilitated over 3,400 thank you cards being sent worldwide. Just because. Also in this episode:   How to embody your personal values in your business John's mission to elevate (and quantify) the level of gratitude on the planet How to make g...

How Paris Street Vendors Could 10x Their Sales #69 20.08.2018

In this episode, John shares more observations from his time in Paris, talks about how Paris street vendors could 10x their sales, and then answers listener questions. Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup Watch the Paris video and subscribe on YouTube: www.thejohnclarke.co...

Brainspotting for Removing Blocks with Beth Medina #68 15.08.2018

This is an episode unlike any other, where Beth Medina introduces the practice of brainspotting and how it can create transformation in our work and in our lives. Also in this episode:   EMDR vs brainspotting John's EMDR story as a patient Beth demonstrating brainspotting on John Using brainspotting to remove blocks about business How to self-spot   www.bethmedina.com   CREDITS: Written By: John C...

John Checks in from Paris + Teaches the 3 Pillars of Marketing #67 13.08.2018

In this episode, John checks in from Paris, France and then talks all about: The importance of community My community-based background Creating community for yourself Feedback I've received lately: BMH, being real, not showing off, having a clear message, being an influencer Being rich vs time-rich The 3 pillars of marketing: Clear message The right audience Closing the deal The Get Seen Summit in...

Howard Spector of SimplePractice #66 08.08.2018

We welcome a very special guest, the CEO of SimplePractice, Howard Spector. We get to know Howard on a personal level, as he chronicles his journey through multiple careers, becoming a therapist, and launching and scaling SimplePractice into the company that it is today. Also included in this episode: How to know if you have a good idea for a new business How to have a business mindset How to use...

Lessons Learned from Slowing Down Again #65 06.08.2018

John shares lessons learned after a meaningful week guiding therapists at Slow Down School, wonders aloud about whether a lake can really have waves, gets attacked by his cat, and more, including: The power of slowing down The importance of friends How to become an influencer Redefining your mission and values Future of UM and John's work Working with therapists in person Download the free copywri...

Building a Baller Online Practice with Amber Lyda #64 01.08.2018

Amber Lyda might rival Laura Long for podcast guest of the year at this rate. In this episode, Amber and John engage in some ridiculous side discussions about things like Olympic weightlifting, how much we hate CrossFit, adult walkie-talkies, Amber's over-the-top obsession with erasable markers, and more. Also included in this episode are Amber's concrete tips for building an online therapy practi...

John Makes a Big Announcement and Then Gets Real... Again #63 27.07.2018

In this episode, John shares some big news about the launch of his new personal brand, and the end of the Private Practice Workshop era. John talks more about finding his voice, dealing with haters, navigating identity issues, and his hopes and dreams for the future. John renews his promise to therapists in private practice, and to the industry. This is is an episode you really don't want to miss....

Kelly Higdon on Are You Ready to Scale Your Practice? #62 25.07.2018

Kelly Higdon is with us again this week. Kelly helps entrepreneurs and business leaders to take their business to the next level. On today's episode Kelly and John are talking about all the key things you need to have in mind before scaling your private practice. Also John tells us about why he decided to open a group practice. Keep listening to find out how to be sure if you are ready to scale: D...

Ways to Automate Your Practice If You Are a Group Practice Owner #61 19.07.2018

We continue with our business automation series, were you'll get to know how simple practice can help you achieve your business goals. Go to https://ter.li/simple to sign up for a free 30 day trial. In today's episode we are hearing about business automation for group practice owners. If you are one or want to become one, stay tuned to know more about: Automate all the key things in your practice...

How to Automate Your Practice #60 17.07.2018

This week we have a series where you'll get to know what you can do to automate your private practice. This episode is sponsored by SimplePractice. SimplePractice is an all in one platform where you can schedule appointments, use paperless intakes, file insurance claims, and meet with clients remotely using our integrated Telehealth system. Go here to sign up for a free 30 day trial. Two ways Simp...

Kate Campbell on What Sparks Joy #59 11.07.2018

This week we're chatting with Dr. Kate Campbell from The Private Practice Startup on: Becoming an entrepreneur Finding what sparks joy Niching down How to let go of control The most important thing Kate has learned.  How to build a culture and community around your brand Don't forget to rate, review and subscribe to our podcast! We are super excited about how the numbers have been increasing in th...

Laura Long Has a Fancy New Office #58 04.07.2018

This week we're hanging out with the always-entertaining Laura Long from Your Badass Therapy Practice. Shenanigans and curse words included, as always. Also included in this episode: A tour of Laura's fancy new office space How to save for expensive things How your environment informs your brand How to reverse-car-payment a new therapist chair How to hire and work with an interior designer Don't f...

Five lessons learned in building five businesses: 5- Unconditional Media #57 30.06.2018

This Week John is sharing five lessons he has learned in building five businesses. Today he'll be talking about Unconditional Media. Included in today's episode: People want to do business with people, not a company or a product 20% of your efforts will yield 80% of your results Decide what you believe about how to approach customer service Know that true category design looks like Make a product...

Five Lessons Learned in Building Five Businesses: 4 - Therapydesk #56 28.06.2018

This Week John is sharing five lessons he has learned in building five businesses. Today he's talking about a business that many of you may not know about: Therapydesk. Included in today's episode: Identify your margins and the potential revenue first Only do what you love (Kelly's advice to me) Be flexible and ready to pivot Be careful when working w a business partner Know when to give up (and p...

Five Lessons Learned in Building Five Businesses: 3 - Charlotte Counseling and Wellness #55 27.06.2018

This Week is all about lessons learned in business. John is sharing what he has learned in a different business every day, from Monday to Friday.  Today he's talking about his group practice Charlotte Counseling and Wellness. Included in today's episode: Take your time setting up the logistical/legal parts of a new business You don't have to name a business based on SEO anymore Firm up your onboar...

Five Lessons Learned in Building Five Businesses: 2- Private Practice Workshop #54 26.06.2018

This week is all about lessons learned in business. John is sharing everything he's learned from five businesses he has built throughout the years.  In today's episode John will share the lessons Private Practice Workshop has taught him:  1. Study the market first 2. Learn about category design 3. Connect with influencers ASAP 4. Build your audience first 5. Build a business that plays to your str...

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