Private Practice Workshop

Yep, it's what it sounds like. In this episode, John slows down and gets real. Sometimes we work hard--too hard--and we become at risk for losing ourselves in the process. Are you overextending yourself in your business or your life? What's going to cause you to finally slow down? Shoutout to Joe Sanok of Practice of the Practice for talking me through some big decisions today, and for being the o...

Jeff Guenther of The Practice Academy shares his research results from user behavior of his Portland-based counselor directory, and the results are mind-blowing! Included in this episode: Yawning in session Email marketing tips Clients who call vs email Bringing therapy into the modern age Which presenting issues are most searched Which therapeutic approaches are most searched How much clients are...

Join me and Your Badass Therapy Practice's Laura Long for an at-times-ridiculous conversation about systems in your private practice. Also in this episode: The #1 reason why businesses fail How to know when you need an EHR How to choose an EHR How your EHR can do virtual assistant tasks for you Building a thorough contact form How to make your website feel like a "choose your own adventure" Laura...

Everyone tells you that you have to network to be successful in private practice, but is that totally true? Well, if you're going to network, you should do it thoughtfully and strategically! Join me and Abundance Practice Building's Allison Puryear for a fun and informative conversation about how to best promote a practice. Also on this episode: Allison's use of professional video to promote her n...

In this week's episode, learn from Become a Group Guru's Katie Keates May on all things online entrepreneurship. Katie outlines her experience and lessons learned from launching her first online course, building and leveraging an email list, and implementing all the new entrepreneurial knowledge that you learn along the way. Also in this episode: Katie's journey into entrepreneurship How to become...

Kelly Higdon of Zynnyme/Business Bootcamp is an absolute legend. I met Kelly last summer and she's been one of the most influential people of my life and business this year. Kelly knows business, and she knows marketing. Kelly also has one of those really rare combinations of technical prowess blended with a keen ability for getting to the heart of people and helping them discover their true inten...

Ok, so this episode is only a *little* bit about aliens. It's really a philosophical, beard stroking chat about all things life, values, and being human. Oh, and private practice. More in this episode: Mystery as a part of life Trauma and disrupted realities Living in a dualistic world Leaning into the anxiety of private practice Starting a private practice isn't for everyone Who owns you? Vs owni...

Do you communicate with your clients and your team through Gmail, Google Voice, Grasshopper, or Sideline? How do you store your client contact information and your charts? What is a Business Associate Agreement (BAA), and when do you need one? Learn all this and more in this week's episode featuring Dr. David Craig of Spruce Health. Also in this episode: How Spruce Health came to be David's journe...

Have you met my favorite Aussie business coach? Jo Muirhead is one of a kind, and talks with us today about the intersection of life and work. Is your business working for you, or are you working tirelessly for your business? More in this episode: Jo's journey and identity as a therapist When and how much time to take off each year How to calculate your time off based on your income goals How to u...

In this episode, join me and badass practice coach Laura Long for a healthy dose of nonsensical banter, including wearing a sombrero while podcasting, John's experimental facial hair, and Laura's affection for "F-bombs," and websites that don't end in ".com." More seriously, you can expect to learn about: Copywriting that appeals to the human survival instinct How to write great copy on your own T...

Want to learn how to market your testing and assessment practice? Look no further, because Dr. Jeremy Sharp, clinical psychologist from www.thetestingpsychologist.com is here to fill you in. Don't miss this unique episode that was recorded live in a dorm room in northern Michigan! Jeremy and I talk all things testing, with a focus on how to market a testing practice. This is a great episode for yo...

How do you define marketing, and what's your marketing philosophy? In this solo episode, private practice expert John Clarke is revealing the essential tenets of his marketing philosophy, which include: A strong brand A catchy slogan A clear mission statements Striking a balance between in-person and digital marketing strategies Fast-acting and "slow-burning" solutions Using common sense in your m...

Today's episode is brought to you by Unconditional Media,  the digital marketing team for therapists, specializing in Google Adwords, Search Engine Optimization (SEO), and custom website development. Book your free consultation at: www.unconditional.media Offering a  free 15-20 minute phone or Skype consultation  to a prospective client is a popular approach of many private-pay therapists, and one...

Ready to build your online counseling practice? Clay Cockrell is our expert on this exciting episode of the PPW podcast. Clay and I connect over our Southern/Appalachian routes (turned city dwellers…), how he started "walk and talk therapy" in NYC, and how he built the online counseling directory. Clay walks us through, step by step, how to build an online counseling practice, how to optimize your...

STARTING SOON: NEW online masterminds group for private practitioners: practice building without the hysteria. This group is for you if you: 1. Are ready to invest back into yourself and your business 2. Are ready to outsource the $10-15/hour tasks of your practice 3. Have big visions for your business but get stuck 4. Want help prioritizing and organizing yourself and your business 5. Want to hir...

I've learned an unbelievable amount about marketing from my dog trainer. Katrina Kensington, founder of Keen Dog in Charlotte NC is on the show to talk to us about building a community around your brand. Katrina also tells us how to differentiate your business, build lasting community partnerships, and how to gain and keep the attention of your audience. Also included in this episode: The OFFICIAL...

You know that having a high quality video on your website could give you the marketing edge you need, but you're worried about how you'll come across on camera and how you'll perform when the camera starts recording. Connor McClenehan, a clinicial psychologist and cofounder of Cupla Media, is on the show to talk to us about how to speak to your ideal client through video. Also included in this epi...

Even just hearing the term "SEO" gives you anxiety. It's one of many things in your practice that you know you need to address, but is likely to get neglected. Great SEO can be the difference between a practice that stagnates or thrives. In this solo episode, I help you first make the decision as to whether you want to try to do some SEO work yourself, or leave it to the pros. Next, I offer a weal...

You know your practice could be more successful if you really knew how to manage your time, minimize distractions, and prioritize the right task next. Ready to learn how to get more done in less time? In this solo episode: Creating effective boundaries with technology How email creates mini-emergencies for you all day The Pomodoro technique Multitasking isn't real How to plan your next 5 years and...

There are so many decisions to make everyday as a private practice owner. When it comes to making decisions about your marketing, it's easy to spend tons of time and money on things that just aren't working for you. Joe Sanok from Practice of the Practice is here to talk to us all about how to make decisions in marketing your practice, and how to know what's working. More in this episode: The impo...

Thinking about hiring a virtual assistant (VA)? Let Jaime Jay from Slapshot Studio and Bottleneck.online fill you in on the essential steps for getting started. In this episode, Jaime dives deep into the process of selecting and hiring a VA, deciding which tasks give them, how to get your VA onboarded, how to leverage their strengths, and how to supervise them to ensure a successful working partne...

Promoting your solo practice is one thing, but what about promoting a group practice? Maureen Werrbach from TheGroupPracticeExchange.com is here to talk all about promoting your group practice. Some of the areas she talks about include getting involved with your local Chamber of Commerce, running effective Facebook Ad campaigns, and helping your clinicians write their web copy and give local prese...

Your Psychology Today profile has been up there forever, and it *kind of* helps your practice by bringing in a client or two here and there, but is it really working for you? Laura Long is the creator of YourBadassTherapyPractice.com, and I personally consider her the Oprah of practice building. In this episode, Laura talks to us all about how to optimize your Psychology Today profile and how to w...

A lot of therapists are wondering: Should I start a podcast? Why is podcasting so important? How do I test my podcast idea? Where do I begin? Dr. Melvin Varghese is a licensed psychologist and the founder of SellingTheCouch.com. Melvin's podcast has received more than 275,000 downloads in more than 100 countries around the world. Listen in to this week's episode to learn all about how starting a p...

In the era of technology, what is commonly overlooked is the power of receiving a physical product in the mail. That's where Sean "Peppy" Meyer comes in. Sean lives on a farm in Austin, Texas and founded GoatMonthly.com as a way to fund his farm. Subscribers to Goat Monthly receive adorable and ridiculous photos of his little goats dressed in fancy clothes, in front of fancy backdrops. The whole t...