Sproutworth
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you. Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond. Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system...
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Episodes
Social change campaigns: How to inspire change and drive growth 19.07.2022 34:59
Justin Kline is the Founder and President of Markerly. During his 9-year tenure, Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension as a pioneer of influencer marketing, Justin has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organization...
What is content governance: How to craft a model that drives growth? 15.07.2022 46:33
Christopher P Willis is Acrolinx’s Chief Marketing Officer, responsible for all aspects of the company’s marketing strategy and pipeline management. Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, a...
3 part foundations of a B2B digital marketing strategy that drives growth 12.07.2022 47:56
Paul Counts and Shreya Banerjee are the co-founders of Marketing Counts. Shreya has over 11 years of experience and expertise in the power and aviation industry as a process engineer and lean leader for a multi-billion dollar international corporation and routinely managed projects totaling over $50 million dollars. She is Six Sigma certified as well as Google Ads, Google Display Ads, & SEMRus...
How a person with $500M+ in sales uses private podcasts to drive growth 08.07.2022 39:49
Nora Sudduth is the co-founder and CRO of Hello Audio. She is a leading marketing & conversion strategist who has helped businesses sell over $500M+ of products & services online. She’s also designed several courses, coaching, and certification programs that have generated millions more. More specifically she was the creator and director of Clickfunnels highly successful partner program No...
How addressing digital accessibility helps people and drives massive growth 05.07.2022 36:51
Amber Hinds is the founder and CEO of Equalize Digital, which is a website accessibility consulting company. We do accessibility audits and remediation and accessible website and application development for largely, I’d say, large enterprises, government agencies, colleges and universities, K12 schools, and some nonprofits. Amber's main agency which is a parent company for Equalize is called Road...
How to invest in conscious leadership in a way that really drives growth 01.07.2022 45:31
Rodolfo Carrillo is a conscious leadership shaman. He has developed the powerful SER model for achieving leadership of the fullest potential as well as, deep-sustainable personal mastery and organizational growth. As an MBA graduate, Rodolfo has been involved in business consulting and training for more than 15 years and has participated as an independent director on more than 20 business boards....
How to use strategic positioning to achieve predictable ROI and drive growth 28.06.2022 40:38
Erik Jensen is Co-Owner and Chief Strategy Officer at Predictive ROI, a remote-first firm that helps agencies, coaches, and consultants plant their flags of authority and monetize that position. In this episode, he shares how we can use thought leadership and strategic positioning to achieve predictable ROI and drive growth fast. Insights he shares include: Why do some businesses view content as a...
How customer data platforms can provide real time insights to drive growth 24.06.2022 32:12
Subra Krishnan, is a co-founder and Chief Executive Officer of Lemnisk. Lemnisk offers real-time marketing automation built on a customer data platform. Lemnisk delivers superior customer experiences that result in increased conversions, retention and growth for enterprises. Lemnisk a leading enterprise Customer Data & Marketing Platform announced its entry into the Japan market. The company’s...
How to leverage user generated content to drive rapid growth 21.06.2022 39:27
Christina Kay is the VP of Marketing for ResellerRatings, a platform that offers a holistic suite of user-generated content (UGC) tools to reach, convert, and understand customers across their journey. She has years of experience in various MarTech tools, demand gen, customer success, and sales enablement (as well as a short stint in advertising and PR). In 2020, Christina was recognized as one of...
How to be a socialpreneur and the secrets to driving business growth fast 17.06.2022 39:55
Investor, Entrepreneur, Tech Pioneer, Reynaldo Santana is the founder of Impact Annex & face of the company. Reynaldo founded the company on his journey to impact 1 billion people. He has 10+ years of working in technology within business development roles because of his love for solutions and helping people. In this episode, Reynaldo Santana shares how we could use our businesses to do good i...
How VCs identify business opportunities to invest for profitable short-term exits 14.06.2022 48:14
Gene Valentino was the founding President of CellularOne, a pioneering visionary of the online payment industry, is a serial entrepreneur, VC, investor, local government leader, major motion picture award-winning executive producer, race car driver, recreational pilot, Dive Master, Adjunct Professor at Pensacola State College, has interests in real estate, hospitality industry, and life sciences....
The best ways to stop selling and get selected to drive revenue growth 10.06.2022 56:23
Merit Kahn is the CEO and President of SELLect Sales Development, which is an organization that helps companies across the country with their sales development through more of a consultive structured sales process. Merit Kahn, CSP, is the author of Myth Shift: Challenging The Truths That Sabotage Success and creator of The Sales Mindset Mastery program, co-host of The Smarter Sales Show podcast fe...
How to inspire brand evangelism in people to drive growth 07.06.2022 34:28
Mark Raffan is a serial entrepreneur and lover of marketing, developer of thought leadership brands, and founder of Content Callout, a B2B content marketing agency. He is also the co-host of the two incredible podcasts The Content Callout (about B2B content marketing) and Negotiations Ninja Podcast (one of the top negotiations podcasts in the world). Mark is an expert in influence, persuasion, and...
How to make an Account Based Marketing funnel that drives growth fast 03.06.2022 37:29
Sheila Kloefkorn is a marketing expert with more than 25 years of experience. She leads a talented team of marketers in creating and executing award-winning marketing campaigns across the US and more than 100 countries around the world. After helping to lead the world’s largest youth marketing agency in the late 1990s, Sheila founded KEO Marketing in 2000. KEO Marketing is a full-service, business...
How Chaz Horn unlocks your true selling potential to drive growth now 31.05.2022 56:45
Chaz Horn has gone from homeless to a suicide attempt to conquer his fear and develop his mindset to Become a top B2B salesperson in 9 unique industries over 25+ years. He has also spent 17,000 + Hours executing on LinkedIn to develop his LinkedIn Strategy. Over his career, he broke sales records for most sales in a month, year, and five-year period with established B2B businesses. He moved from s...
Sales compensation: How to craft data-driven plans that drive growth 24.05.2022 51:26
Nabeil Alazzam is CEO and founder of Forma.ai, a Toronto-based company striving to solve the massively under-appreciated pain point of sales-based compensation. Currently, the systems for calculating and awarding sales-based compensation are clunky, unwieldy, and often manual, creating a lot of work for operations teams and sales professionals. Nabeil identified that automation could solve this pr...
Sales Prospecting: How to reduce your sales cycle by 33% to drive growth 20.05.2022 54:07
Nelson Gilliat is the author of the book called The Death of the SDR: Birth of Buyer Centric Revenue. He is also a Demand Generation Manager at Centerbase, a practice management software provider to law firms. Nelson proposes the Buyer Centric Revenue model as an alternative to help marketers and sellers have more productive and fulfilling careers while helping companies grow better: more, faster,...
How the LinkedIn whisperer drives growth fast via social selling 17.05.2022 38:52
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought l...
How Robert Hartline drives million dollar growth fast with systems 13.05.2022 40:22
Robert Hartline is a serial entrepreneur and the CEO of Call Proof which is an app for field salespeople which helps sales leadership track the daily sales activities so salespeople are on track to hit their sales objectives. Robert used the same software to scale his wireless business in 2016 from $10 million in sales to nearly $100 million a year within 3 years. One of Roberts's companies was...
Empathy in sales: How to easily influence and build trust to drive growth 10.05.2022 48:54
Mandi Graziano is Vice President of Global Accounts for HPN Global where she finds hotels and venues; negotiates pricing/contracts for her client’s conferences all over the world. Here she has earned the awards of Chairman’s Club, President’s Club, and Top Producer. While on the hotel side Mandi worked in leadership roles in sales, marketing, and operations for Marriott, Starwood, Hard Rock Hotels...
Content marketing for startups: How to increase organic traffic by 77% 06.05.2022 46:12
Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content mark...
How to overcome advertising challenges today to drive growth fast 03.05.2022 46:39
John Horn is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more. In this episod...
How to leverage business masterminds to drive seven-figure growth fast 29.04.2022 40:21
R.T. Custer is the founder of Vortic Watch, one of the only American-made watch companies helping resurrect antique watches by combining vintage internals with modern wristwatch cases. Within just 8 years, he has been able to take it from scratch to 7 figures in revenue. The journey here wasn’t easy. For 5-years, R.T. had a legal battle against the Swatch Group after they accused Vortic of trade...
4 stage demand generation marketing strategies to drive pipeline growth 26.04.2022 53:45
Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content. Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B...
How to save time and expense in creating content that drives organic traffic 22.04.2022 39:21
Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks. Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He...
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