Sproutworth
Predictable B2B Success
If you lead a bootstrapped or funded B2B tech company and need revenue to be predictable, not just possible, this podcast was built for you. Predictable B2B Success is the only show built exclusively for CEOs at seed-to-Series C tech companies who are ready to replace random acts of growth with a scalable, repeatable revenue system from first dollar to $50M+ ARR and beyond. Each week, host Vinay Koshy sits down with elite revenue operators, GTM leaders, and founders who have solved the hardest problem in funded B2B tech: turning chaotic, unpredictable growth into something structural, a system...
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Episodes
Demand creation: How to build revenue engines that drive growth for years 14.10.2022 39:46
Millie Hogue is the Director of Demand Generation and Head of B2B Marketing for MedBridge, a fast growing Seattle startup. Her experience ranges from working with brands like Coca-Cola and Netflix to booming software companies. She also owns her own marketing consulting firm where she teaches other startups how to jump-start revenue and own their space in the market. How? By using demand generatio...
How to pay out over 300M in referral commissions while driving growth 11.10.2022 48:43
Raul is the Chief Advocate at ReferralCandy, the #1 referral program platform online Since its launch in 2009, they have over 30,000 paying users with over $10M in annual revenue. What’s even cooler is that since then they’ve paid out over 300M in referral commissions to clients. Referrals are the key for a lot of businesses. For instance, MorningBrew has reached over 2.5M subscribers and attribut...
Brand tracking: Why you need it to drive growth and marketing decisions 07.10.2022 30:52
Angeley Mullins is the CMO & CGO at Latana, an AI-Powered brand tracking solution, designed to help brands make better marketing decisions. Latana is a leading technology company that allows users worldwide to understand key brand insights for both themselves and their competitors and enables them to zoom in on the audiences that drive their business. In this episode, she shares why businesse...
How being count-on-able drives growth and empowers your team 04.10.2022 51:43
Jeff Cohen is a serial entrepreneur who has started six companies. He grew a software company from nothing to 20 million in revenue in a little over two years. He has also had the experience of being on Shark Tank and being called radioactive by Mr. Wonderful himself, Kevin O’Leary on Shark Tank. Freedom is the dream of every CEO and entrepreneur. Developing leaders and teams with an ownership min...
5 pinnacle business principles to easily drive 5x growth in 5 years 30.09.2022 43:02
Steve Preda is a Leadership Team Coach whose passion is to help emerging privately owned businesses grow and thrive. He pursues it by simplifying and teaching management and strategy concepts used by large companies, and elite consulting firms. Since 2012, he has helped over 100 businesses grow their teams, revenues, and profits as a business coach, EOS Implementer, and as a Pinnacle Business Guid...
Digital marketing attribution: How to drive business growth made simple 27.09.2022 30:56
Aaron Beashel is the founder and CEO of Attributor.io. Aaron's career to date has spanned multiple roles. Starting out, he co-founded a SaaS startup and has gone on to lead marketing teams at some of the fastest-growing B2B SaaS companies in the world. Throughout his career, spanning both the US and Australia, Aaron's built amazing teams who together have increased lead generation by 30x, grown si...
Customer acquisition strategy: How to use strategic M&A to drive growth 23.09.2022 32:27
Oren Schauble is a serial entrepreneur and builder. He is a founding partner of Guinn Partners, a successful high-tech product development agency in Austin, TX. He has served for years as president of Unrivaled Brands, a public west coast cannabis MSO. Oren has also served in leadership and advisory roles in marketing at startups such as TrackingPoint, Lift Foils, 3DR, Hangar Technology, and more....
How to use social media positioning to drive growth and success 20.09.2022 43:17
Paul Getter is an author, speaker, and investor. He is also the founder and CEO of the Internet Marketing Nerds and has often been called "The Guy Behind The Guys" or "The King Maker". Paul’s internet marketing career began in desperation. Recently fired and without any prospects, he discovered the power of social media. Without any formal education in marketing, he committed himself to learn ever...
Compliance management: How to use it to fuel revenue growth faster 16.09.2022 34:12
Girish Redekar is a CEO & Co-Founder of Sprinto.com. A company helping SaaS brands become SOC-2 compliant, close enterprise deals faster, and pass vendor security assessments easily. Previously, he built and bootstrapped RecruiterBox to 2500+ customers and 50+ employees in the US and India. The company was acquired by San Francisco-based private equity firm Turn/River Capital in an undisclosed...
What is business process documentation? How to use it to drive growth 14.09.2022 35:31
Ken Babcock is the Co-founder and CEO of Tango, which allows users to create beautiful step-by-step tutorials of any digital process without the performance art of recording Standard Operating Procedures (SOPs). Ken, along with his co-founders Brian Shultz and Dan Giovacchini, dropped out of Harvard Business School during the pandemic to start the company. Since then, the company has grown to near...
Business exit strategy: How to build one out that drives growth 09.09.2022 1:00:09
David Walters is the founder and CEO of Steam Powered Marketing. David and his team help business owners maximize the valuation of their company for a high payout exit. Over 98% of business exits are for zero value. This is a tragedy as 60% of business owners start their company with the plan to sell their business to fund their retirement and for most business owners 85% of their net worth is in...
Custom software development process: how to fuel success and growth 06.09.2022 52:35
Ian Robinson is the CEO and founder of Enliven a company that helps professional service firms build a culture of expertise through custom operational and project management software. Ian's experience as a developer, in enterprise consulting, digital marketing, and SaaS product teams, has led to a unique conversational approach to fostering productivity The company works with businesses to create...
Why emotional intelligence in sales is the new differentiator and drives growth 02.09.2022 42:46
Lance Tyson is the CEO of Tyson Group – a top sales training company. He is himself a highly successful sales expert with decades of leadership experience. Specialized in the area of sports selling, Lance has trained some of America’s biggest sports sales teams, like the Dallas Cowboys, on how to sell their tickets, season passes, and more. His latest bestseller book: The Human Sales Factor detail...
How to guide your product feedback strategy to drive certainty and growth 30.08.2022 44:59
Matt Young is the CEO UserVoice, a product feedback management software that enables businesses to make data-driven product decisions and prioritize feature requests by making customer feedback more meaningful. As a boy, he had early access to computers since his Dad worked for IBM. In the 80s, he was interested in music and video games, which carried on through the rest of his life. Matt started...
How to build on the 4 pillars of leadership to drive growth 26.08.2022 48:35
Nils Vinje is the founder and CEO of 30DayLeadership.com. He is a respected leadership coach, consultant, speaker, and author. Nils’ clients range from early-stage startups to Fortune 100 companies. His specialty is B2B leadership - specifically a leadership framework for highly effective organizations. For the first 7 years of Nils' professional career, he bounced from job to job not knowing wh...
How to run marketing experiments the right way to drive growth (lessons from million dollar ad budgets) 23.08.2022 47:43
Paul Rakovich is the founder of Clicks and Clients, and has become the go-to expert for anybody looking to scale their company with Facebook Ads. Paul often manages clients spending upwards of $1 million per month on Facebook ads which has brought him on to the Inc. 500 fastest-growing companies list. More than that, Paul seeks to support and encourage entrepreneurs who are hitting that plateau o...
How a veteran journalist creates books that catapults business growth 19.08.2022 38:09
Mike Ulmer has written 14 books, thousands of newspaper articles and conducted more than 10,000 interviews. He lives in Hamilton, Ontario, Canada. He worked as the in-house storyteller for the Toronto Maple Leafs, Raptors, and TFC as the senior writer at Maple Leaf Sports and Entertainment. Mike has also written for The Toronto Star, National Post, Southam News Bureau as well as news organizations...
How to create authentic relationships with your buyers and drive growth 16.08.2022 57:18
Casey Cheshire is a marketer, serial entrepreneur, and adventurer. He counts his relationships as a key reason for his continued success. He is a digital marketing thought-leader and marketing automation strategist who has shared his craft with thousands of marketing enthusiasts at industry events and trade shows across North America including Dreamforce and Connections. Casey’s passion for podcas...
How Franklin Covey uses a thought leadership strategy to drive growth 12.08.2022 49:00
Scott Miller currently serves as the Special Advisor on Thought Leadership for the Franklin Covey Company and is the host of their weekly podcast series, On Leadership with Scott Miller . Scott also hosts FranklinCovey’s monthly bookclub on Bookclub.com which debuted in April 2021. Additionally, Scott is the prolific author of numerous books, writes a column for Inc. Magazine, and keynotes for cli...
How Kirim email created a messaging strategy that drives growth (over 28000 customers) 09.08.2022 54:12
Fikry Fatullah is the founder and CEO of Kiirim email, an Indonesian company that provides affordable email infrastructure for businesses worldwide. Fikry started as an affiliate marketer but ran into problems with email deliverability, given his location. This pain point led to the creation of Kirim email, which he has since been able to scale to well over 28,000 customers worldwide. In this epis...
Client relations: How to create Lustomers who drive growth and profit 05.08.2022 51:37
Bryan Rutberg is the founder of 3C Comms, a company that guides and inspires corporate leaders and organizations on how to demonstrate love, understanding, and appreciation to their customers as a clear path to deeper loyalty, greater market share, and way more fun for everyone. In his first eBook, “Love & Profit: 10 Ways to Transform Customers Into Lustomers,” Bryan shares what he’s learned f...
How to optimize marketing frameworks to attract more customers and drive growth 02.08.2022 44:35
Tim Parkin is a global consultant, advisor, and coach to marketing executives of many world-renowned brands. He specializes in helping marketing teams optimize performance, accelerate growth, and maximize their results. By applying more than 20 years of experience merging behavioral psychology and technology seamlessly, Tim has unlocked rapid and dramatic growth for global brands and award-winning...
Data protection principles: 7 principles that are critical to driving growth 29.07.2022 42:18
Punit is the founder and owner of Ek Advisory BV. He is a Member of the Training Advisory Board at IAPP and Advisory Member at Plumcloud Labs Inc. In his roles, Punit provides strategic coaching and advice to privacy experts, business owners, and upcoming privacy professionals. Punit is a Fellow in Privacy (FIP), Certified Information Privacy Manager (CIPM), Certified Information Privacy Professio...
How to always be helping to drive sales success and revenue growth 26.07.2022 41:04
Dan Tyre is the Director of Sales at HubSpot. He joined HubSpot as a member of the original team in May of 2007 and has led the recruiting, training, and growth of HubSpot's sales team with vigor. Dan is an authority on inbound marketing and sales and is a regular speaker, writer, and coach to those who yearn for inbound success. At HubSpot, Dan pioneered the concept of alignment between sales and...
How to create a b2b buyer persona that actually drives revenue growth 22.07.2022 53:12
Stormie Andrews is the Founder of Yokel Local. He is an award-winning author, having co-authored "Power of the Platform, Speakers on Success" with Jack Canfield, Brian Tracy, and Les Brown. In July 2020, he released - “The World’s Best Buyer Persona System” which is the foundational first step to outsmarting your competition. The system is so effective, that he was recognized by Intercon as one of...
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