Predictable B2B Growth

As a CXO, founder, or senior level FM leader, positioning yourself as an attractive character is key to standing out in the crowded facility and property management industry.  This powerful strategy is used by a wide range of businesses, from movies and sports teams to online brands and Fortune companies. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusse...

Are you tired of watching other companies scale and grow at a rapid pace while your facility or property management business struggles to keep up?  It could be that they have a better understanding of the different types of traffic and how to navigate it into their business.  Traffic is like a river, with various branches and streams that can diverge from the main flow. Understanding these differe...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr.  In this episode, we explore the ways in which you can increase revenue for your facility or property management company using paid ads on platforms like Google and LinkedIn. If you're running ads but not seeing an increase in revenue, it's likely that something is off. However, don't worry – it's...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr.  In this episode, we explore the limitations of traditional SWOT analysis and why it may not be the best tool for evaluating the success of your facility and property management business. SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is a commonly used method for evaluating a comp...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we dive into the art of storytelling and how it can set your facility services company apart from the competition. We all love a good story, especially ones that inspire us or make us feel like we're part of something bigger. However, many facility services companies fall short when it comes to...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr.  In this episode, we discuss the importance of creating a strong and reputable online presence for your facility or property management business. In today's digital age, having a website and social media presence is essential for attracting and retaining customers. However, simply having an online presence is no...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr.  In this episode, Javier shares his personal journey as a small business owner and how a drastic overhaul of his daily habits transformed his success as a marketing leader in the facility and property management industry. Before his career in the facility management industry, Javier owned a brick and mortar business...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr.  In this episode, we dive into the marketing concept called the value ladder (taught by marketing expert - Russell Brunson) and how it can help your facility services or property management business convert leads into customers and ascend them to your higher ticket items. Many successful online businesses utilize a v...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the importance of online reviews for facility management businesses.  With over 90% of people reading online reviews, it's crucial for your IFM company to have a strong online presence through customer reviews.  Learn how to generate and improve online reviews to drive growth for your business and in...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. explores the evolution of marketing in the property and facility management industry.  From the traditional channels of radio and TV to the modern platforms of podcasts and social media, learn how the methods and goals of marketing have remained the same, but the channels have adapted to the changing landscape.  D...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top picks for marketing podcasts that every facilities service company should be listening to.  From in-depth interviews with industry experts to actionable tips and strategies, these podcasts offer valuable insights and inspiration for any marketing professional looking to stay on top of their game.  F...

Are you struggling to get your facility management or property management business noticed in a crowded market? Do you want to stand out and attract more leads and customers? Then this podcast episode is for you! Join host Javier Lozano Jr. as he shares the proven strategies he has used to successfully market his own businesses and help them stand out from the competition. In this episode, you&apo...

If you're in the facility or property management industry, you know the importance of keeping up with the latest trends and best practices. But with so much information out there, it can be tough to know where to start.  That's where the Facility Management Marketing Podcast comes in. Hosted by Javier Lozano Jr., this podcast is the go-to resource for facility and property management pro...

As a facility management professional, you know firsthand the importance of maintaining and managing properties effectively. But what about marketing your business to attract new clients and showcase your services?  That's where the Facility Management Marketing Podcast comes in. Hosted by marketing expert Javier Lozano Jr., this podcast is designed specifically for facility management profes...

Looking for a way to boost your facility and property management business's online presence and drive more sales?  Look no further than online reviews.  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the importance of online reviews and how they can help your business succeed.  With over 90% of people reading online reviews, it's crucial to ha...

Are you struggling to effectively market your facility management business?  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the secrets to creating compelling offers that will set your business apart from the competition.  Learn how to craft offers that drive growth and attract new leads and customers. Discover the various types of offers that can be cr...

Are you tired of posting on social media without seeing any results for your Facility Management business? Want to create a content calendar that maximizes your efforts and saves you time? Look no further! In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven framework for creating and scheduling social media content that engages your audience and...

Are you wrestling to generate leads and grow your Facility Management business? You're not alone.  Many IFM companies struggle with identifying and targeting the right prospects, crafting effective marketing campaigns, and measuring the results of their efforts. I n this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his top tips and strategies for attrac...

Are you struggling to create effective marketing campaigns for your facility management business? Do you feel like you're constantly missing the mark and failing to attract new clients?  In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares the key to creating successful marketing campaigns in the facility management industry.  With over a decade of expe...

As the host of the Facility Management Marketing Podcast, I have seen firsthand the benefits of hiring a fractional CMO for my own business and for my clients.  In this episode, I dive into the top 7 reasons why a fractional CMO is a valuable asset for any facility or property management company looking to grow and succeed in today's competitive market.  From developing a strong marketing str...

Are you looking to optimize your facility management marketing efforts and stand out in a crowded industry?  Look no further than the Facility Management Marketing Podcast with host Javier Lozano, Jr.  In this episode, learn how to effectively use cold emailing to reach new potential customers and build lists at an affordable price.  As the CMO of Wrapmate, Javier shares his own strategies and exp...

Get ready to transform your facility management marketing strategy with this powerful podcast episode!  In this episode, host Javier Lozano Jr. shares his tried and tested content calendar framework that will help you consistently create high-quality blogs for your facility maintenance business.  With this strategy, you'll be able to leverage your time and resources more efficiently and even...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares his proven strategy for rapidly expanding the vendor list of an Integrated Facilities Management (IFM) company.  With this approach, Lozano was able to grow the vendor list of a commercial HVAC company from 800 contractors to 30,000 in just a few weeks, resulting in increased efficiency and productivity fo...

Are you struggling to attract new clients and grow your facility management business? Look no further!  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his top 3 marketing tips to help put your business into hyper-growth mode.  From quick and effective strategies to slow and methodical approaches, Javier has thought through it all. But remember, the key...

Looking for a proven way to generate more leads and close more deals for your facility management business?  Look no further than this podcast episode of the Facility Management Marketing Podcast.  Host Javier Lozano, Jr. shares his tried and true strategy for creating a year's worth of email marketing content in just weeks, using a simple nurture approach that will not only help you find the...