Predictable B2B Growth

If you have a Facility Management company and you don’t have a podcast today, you’re leaving thousands (if not millions) of dollars on the table.  In this episode I share 9 reasons why IFM company needs to have a podcast. And… let’s be honest. There are PLENTY of ways to monetize on a podcast. Enjoy! Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not r...

The key to having a successful marketing department is to script your marketing campaigns and strategies ahead of time. In this episode I share why you want to play offense with  your marketing strategies and not always defense. Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)?  Run the Predictable Pipeline Diagnostic (15 mi...

If you want to have a successful attempt at launching marketing campaigns, initiatives, etc – then you need to follow 1 (or all 4) marketing strategies mentioned in this podcast episode. I share the exact 4 strategies (and some tactics within those strategies) that have made me a successful CMO. And, these strategies have been proven to work in the facility and property management industry through...

A successful marketing plan isn’t just a great idea. Even better… a successful facility services marketing leader doesn’t just create cool things… Marketing sometimes is just a bet, based on theories. Better said… marketing is the act of creating a hypothesis that supports your theory which will eventually impact your sales pipeline and directly grow company revenue. So, how do you create a market...

The last thing a marketing leader wants to hear at a Facility Management company is “hey ____, I have this idea.”  Marketing isn’t just “clever ideas. Marketing is a strategic solution that brings in an ideal customer profile, so that sales can close. That’s not an idea. It’s a strategy. A well respected and strong marketing leader provides marketing strategies and creates the best plan of attack...

Most Facility companies try to simply build… a business. A company. However, that’s the wrong approach. Especially in todays digital age. And, if you want to succeed in 2023, building a media company is paramount. If not a game changing strategy. But, why should you build a media company? How do you build a media company? What’s needed to build a media company. Who do you need at the helm to build...

In order to successfully run a marketing department in you facility or property management company, you need to have structure. Just like Rome was built. It was built on a solid foundation. With an ultimate goal. So many people believe that marketing should be creative, free-flowing, limitless, etc. Yet, so many people also want results from marketing. In this episode I share exactly how a marketi...

Possibly the most controversial topic, but your facility services company shouldn’t have a VP of Sales and Marketing. They should have a VP of Sales. Then have a separate hire as the VP of Marketing. In this podcast, I break down how combining Sales and Marketing into 1 department and 1 leader is not only hurting your FM business, it’s wasting valuable resources, time, and money. Send us Fan Mail...

As a facility management marketing expert I track all sorts of metrics and KPIs for all of our marketing strategies. Yes, they are a ton of numbers to track. But, these numbers allow us to understand if we need to add more fuel to a strategy that is crushing it for us, while also placing a hold and pivot on other areas. However, with all these metrics we track – there are only 2 objectives that yo...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we delve into the importance of focusing on key areas as a marketing leader in the facility services industry.  With years of experience as a CMO at an emerging tech company, Javier shares his insights and strategies for ensuring marketing initiatives are successful.  Whether you're just startin...

Are you struggling to get traction with your facility management marketing efforts? Do you feel like you're spinning your wheels without seeing the results you want?  In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn how to transform your marketing strategy and see real results.  With over 18 months of experience helping an Inc 5000 c...

If you're a marketing leader or coordinator in the facility management industry, you know that staying ahead of the competition is crucial for success.  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his insights on how to stay ahead of the curve in the constantly evolving world of marketing.  From keeping up with the latest trends and technologies...

In this episode, we delve into the world of ROAS and how it can help your facility and property management company succeed. As a marketing leader, it's important to track the effectiveness of your campaigns and make sure you're getting a good return on your ad spend. However, calculating ROAS can be challenging, especially if you're just starting out and don't have a lot of mon...

Are you struggling to stand out in a crowded facility and property management market? Are you tired of competing on price and looking for a way to differentiate your business?  If so, then this podcast episode is for you. In this episode, host Javier Lozano, Jr. shares 3 powerful and virtually unknown strategies for differentiating your facility and property management company from the competition...

In this episode, we explore the power of email marketing and how it can be a game-changer for your facility management business.  With email privacy laws on the rise, it's important to stay up-to-date on the latest strategies to ensure your emails are being opened and read by your target audience. Join Javier as he shares his own experience of struggling with low email open rates and how impl...

Are you looking to establish yourself and your business as the go-to experts in the field? A podcast is the perfect way to do so, and in this episode, you'll learn how to launch your own successful FM or PM podcast.  Welcome to the Facility Management Marketing Podcast, where host Javier Lozano Jr. shares insights and strategies to help your facility and property management company grow and s...

As a facility management professional, it's important to stay up-to-date on the latest marketing strategies and tactics in order to effectively promote your business and attract new clients.  In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., you'll learn the ins and outs of a proven sales system and how understanding it can improve your marketing...

Are you tired of running ads on LinkedIn, Google, Facebook, or any other digital platform without seeing a return on your investment?  It can be frustrating to pour time and money into digital ads without seeing results, but it doesn't have to be that way. In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr shares his formula for running successful digital ads....

In this episode, host Javier Lozano Jr. shares his expert insights on the power of email lists in driving growth for your company. Are you tired of struggling to generate new leads and close deals? Do you feel like you're always fighting for attention in a crowded market?  Building an email list can be a game-changing solution for your facility management company. With a strong and engaged em...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the key strategies and practices that Disney uses to deliver exceptional service and how they can be applied to your Facility or Property Management company.  From creating a personalized experience for your clients to going above and beyond to exceed their expectations, learn how you can take your service...

If you want to position yourself as the go-to expert in the facility management industry, this episode of the Facility Management Marketing Podcast is for you.  This episode explores the steps you can take to establish yourself as an authority in your field. From building credibility and authority through content creation to networking with industry leaders, Javier shares his insights on how you c...

Are you tired of struggling to get your facility or property management company noticed in a crowded market?  Are you ready to stand out and attract top-quality clients?  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares a proven strategy for getting featured in local news and increasing authority and trust for your business.  By following a simple process...

If you're tired of the constant back-and-forth between sales and marketing, and you want to establish a clear definition of a qualified lead for your facility and property management business, this episode is for you.  In it, host Javier Lozano Jr. shares the importance of defining what a qualified lead means for your company, and how to set clear parameters to ensure that sales and marketing...

As the host of the Facility Management Marketing Podcast, I understand the importance of staying focused and staying true to your marketing strategy. In this episode, I share my insights on how to filter out the noise and focus on what truly matters in marketing your facility management or property management business. Whether you're a seasoned marketing professional or just starting out, it...

This one little email hack can help your IFM business improve your messaging, create better arguments, and assist your Sales team close more deals. Yet, it’s overlooked. Even by me at times. Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)?  Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/p...