Predictable B2B Growth

In this episode of the Facility Management Marketing Podcast, we dive into the importance of lead segmentation and how it can take your IFM marketing strategy to the next level. Not every lead is the same, and not every lead source is equal. However, many facility management and property management companies don't take the time to figure out which lead sources are delivering the most high-qua...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. delves into the world of lead segmentation and how it can take your marketing strategy to the next level.  By understanding which channels deliver the highest quality leads, you can focus your efforts on the areas that are most likely to convert into closed-won business.  Learn how to implement this approach for y...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares his expert insights on creating SEO-friendly content that positions your IFM business as the authority in your industry.  With a 7-step framework, you'll learn how to create content that improves your search engine rankings and helps your business understand the value of a hyper-focused Go-To-Market (G...

As Javier explains, the first step to achieving a marketing leadership position is to have a conversation with your leader about your goals as a marketing professional. He will share tips on how to express your aspirations and objectives, and how your leader can help you achieve them. Once you have that conversation, the next step is to start thinking about doing more in your company. Javier will...

Javier will explain, one of the keys to producing irresistible content is to focus on your ideal customer profile (ICP). In this podcast, he will share actionable insights on how to create content that speaks directly to your ICP, whether it's blog posts, LinkedIn posts, or even a podcast. First, Javier will discuss the importance of understanding your ICP and what they are looking for in ter...

Welcome to the Facility Management Marketing Podcast, the ultimate resource for IFM professionals looking to grow their business in 2023. Hosted by marketing expert Javier Lozano, Jr., this podcast is dedicated to sharing strategies and tactics that will help you increase sales and grow your facility services company. As Javier will explain, one of the most effective ways to grow your business is...

As Javier explains, every IFM company should have an email marketing strategy that is set on autopilot. In this podcast, he will share the 3 important layers of email communication that your company can implement to maximize your conversion rates. First, Javier will discuss the importance of creating a series of initial communication and sales emails, which will help your sales team communicate wi...

Looking for expert insights and strategies for marketing in the facility management industry? Look no further than the Facility Management Marketing Podcast! Hosted by marketing leader Javier Lozano, Jr., this podcast is the go-to resource for facility management professionals looking to stay competitive in today's market, even during tough economic times. As we all know, the current recessio...

As a facility services professional, you know that running a successful business requires staying on top of a wide range of tasks and responsibilities.  Marketing is just one piece of the puzzle, but it's a crucial one – especially in today's competitive business environment. If you're a solo marketing professional working for a facility services company, you may feel overwhelmed at...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we explore how you can grow your facility management business by adopting marketing strategies from other industries. As a facility management professional, you may be well-versed in the marketing tactics and strategies specific to your industry. However, there is always room to learn from other indu...

Welcome to the Facility Management Marketing Podcast, hosted by Javier Lozano Jr. In this episode, we'll explore how to leverage the power of social media to drive business growth and attract key accounts. As a CEO of a facility and property management company, you may find yourself stretched thin with little time to devote to social media. But, as a marketing leader, you know that social med...

Artificial intelligence (AI) software has exploded in popularity in recent months, with open source and free options like Chat GPT making it easier for businesses to create content. But is AI the right choice for your facility services company?  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. discusses the pros and cons of using AI technology to create content,...

Account Based Marketing (ABM) strategies are increasingly being adopted by successful companies as a way to acquire large, key accounts from big brands. But if your facility management company is still relying on traditional methods like cold calling to reach potential clients, it's time to consider a more targeted approach. In this episode of the Facility Management Marketing Podcast, host J...

If your facility or property management company is still using Marketing Qualified Leads (MQLs) as a metric of success, it's time to reconsider.  While MQLs were once a popular way to measure the success of a marketing team, studies have shown that this outdated model can be costly and demoralizing for businesses. In this episode of the Facility Management Marketing Podcast, host Javier Lozan...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry.  With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level.  Tune in now to lea...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares the ultimate framework for hosting successful webinars and live seminars in the facility and property management industry.  With this proven 4-part strategy, you'll be able to effectively sell your products and services, close more deals, and take your FM business to the next level.  Tune in now to lea...

That old blog you wrote 3 years ago… Optimize it. Make it better. Maybe you add more content. Maybe you add some anchor tags, cross-link it with other blogs and content. Or webpages. Improve the images. There’s a strategy to optimize old blogs you may have written 12+ months ago. The same goes with web pages you have that may be part of your service offering. Either way, in 2023, your Facility Man...

Marketing isn’t just “great ideas”... Or hats… pencils… tradeshows… t-shirts… flyers… and other dumb things. Marketing is also tracking metrics and understanding your numbers. There are certain channels that generate more revenue for your Facility and Property Management company than other channels… Which one are they? And, do you know how much? There are certain channels that generate less leads…...

Credit card companies essentially give you a loan every month, for free, as long as you pay it back within 30 days. One of the best ways to leverage cash. Now, what if you took that same concept and used it to fund your Paid Acquisition strategy for ads on Google, Facebook, LinkedIn, TikTok, etc? And, not only if you took that same concept, you continued to increase your budget EVERY month without...

If you are currently running a paid social marketing strategy for your Facility Services company, but it hasn’t been performing well…  Or… your company has NEVER run a paid social campaign before… then this is a great podcast to listen to. In this episode I share exactly how to revamp and improve your paid social marketing strategy. Everything from the key metrics to track to how to implement this...

Content marketing isn’t just blogs. Or podcasts. Or social media. It’s all of that… and then some. Emails. YouTube. Video. Events. Webinars. If you have content to share… somewhere… then it should be classified as content marketing. Now this 4-part content marketing framework is essentially a fail proof strategy. It will help any facility or property management company properly execute, implement,...

Posting on Social Media is almost it’s own animal. You can’t approach a social media posting strategy the same as you would an email strategy. Or a blogging strategy. Or even a webinar strategy. Heck, you can’t even apply the same posting strategy on 4 different social channels.  Each social media channel is it’s own animal as well. In this episode, I share 4 simple tips that any facility services...

There are 4 main functions to a properly written headline. These functions have proven to deliver higher quality leads to your IFM business. And, eventually allow your sales team to close those leads. However, if these 4 functions are not used correctly in your headline creation – you’ll loose every chance of even striking a conversation. A headline is almost like your “elevator pitch”. If you can...

We are all guilty of consuming so much knowledge that we take it in… then do nothing with it. We all want to be students of the game. Students of an industry. But, we’re all afraid to become the teacher. We’re all afraid to hit the “publish” button. We’re all afraid to voice an opinion that may draw attention… and negative at that. Today I’m telling you that in order to grow your Facility Services...

If your Facility Service Company is not focused on Brand Marketing, then you’re missing out on an opportunity to establish your business (and your personal brand) as the leader in the IFM or Property Management space. In this episode I share 10 things I wish I knew (or did) with branding…. 10 years ago. And, keep in mind, I only started the “brand play” about 4+ years ago. And, boy am I happy I di...