Predictable B2B Growth

In this episode, you’ll learn four landing page tips that can help increase your sales. Your landing page should have a clear and intriguing header/subheader. This will help grab the attention of your visitors and make them want to learn more about what you are offering. By using social proof, it will help humanize your product or service. This can be in the form of testimonials, reviews, or case...

There are two main strategies for growing and succeeding in the facility management industry: building a marketing team and building a media company.  In this episode, Javier explores the benefits and drawbacks of both approaches and helps you decide which strategy is the right fit for your company’s specific goals and needs.  Whether you're looking to expand your reach, generate more leads,...

In the Facility Management industry, growth and profitability are crucial for success.  In this podcast, host Javier Lozano, Jr. shares his 9-Step System for unlocking revenue growth and achieving sustainable profitability. From understanding your market to optimizing your sales funnel, this system covers all aspects of revenue growth for Facility Management businesses. By following these 9 steps,...

Looking to create presentations that captivate and engage your FM audience? In this episode, Javier Lozano, Jr. shares four proven strategies for crafting compelling presentations that achieve your objectives.  From understanding your audience to incorporating storytelling and visuals, you'll learn practical tips and techniques for creating presentations that leave a lasting impact.  Whether...

In copywriting, your CEOs personal opinion (or non-marketers) doesn't matter. It's all about what resonates with your target market.  So, ignore their personal preferences and base your copy choices on research. Put your new copy in front of your market and see what they think.  It doesn't matter if you think it's too negative, too long, too short, or doesn't sound right....

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares a 7-step ad copy framework that can help facility and property management companies create high-converting ad copy.  The framework includes seven questions that businesses should ask themselves to ensure their ads and content are effective in attracting and converting the right audience.  The questions ran...

In this podcast episode, I share insights and strategies for measuring the impact of your facility services brand on social media and beyond.  By tracking four key metrics, you can gain a better understanding of how well your brand is resonating with your target audience. The first metric to consider is Branded Search Volume, which tracks how many people are searching for your brand name. Some sim...

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A comprehensive guide for facility and property service providers who want to increase their sales and grow their business using LinkedIn.  In this episode, Javier walks through 14 proven steps to improve your LinkedIn profile and generate new business for your facility management company. From cleaning up your LinkedIn profile to creating daily content, and using  Calendly to start booking appoin...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the transition from lead generation to demand generation for facility management companies.  With a focus on sustainable growth and success, Lozano shares three effective strategies for making the switch.  The first strategy is a shift in mindset, emphasizing the importance of quality over quantity when...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. dives into why CMOs (Chief Marketing Officers) are becoming the future CEOs (Chief Executive Officers) of facility management companies. With the industry evolving rapidly, there's a growing demand for CMOs who possess a wide range of skills and expertise, from marketing and sales to leadership and strategic...

In this episode, we’ll be discussing the top 3 branding strategies that can help differentiate your company and drive growth. The first strategy is to define your company strategy. Understanding your company's mission, values, and goals is critical in developing a unique brand identity that resonates with your target audience. The second strategy is positioning, which involves identifying you...

host Javier Lozano, Jr. shares the top 6 strategies for effective distribution of your content. From social media platforms like Twitter, LinkedIn, Instagram, and Facebook groups to community forums like Reddit and private networks like Slack and Discord, learn how to reach your target audience and drive engagement with your facility management content. With these proven distribution ideas, you&ap...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. shares seven proven LinkedIn Dark Social strategies that will help you win new business and boost growth in the industry. The strategies include developing a strong company culture, adopting the right mindset, tracking and measuring your efforts, encouraging and enabling your team, incorporating gamification, eff...

Looking to improve the visibility of your Facility Management website on search engines? Then you won't want to miss this episode! Join host Javier Lozano, Jr. as he shares the top 10 guaranteed SEO ranking factors that will help you drive more traffic, engagement, and conversions to your site. Learn how creating quality content that addresses user search intent can improve your rankings, and...

In the highly competitive world of facility management, content marketing is critical for driving growth and success. But what skills are necessary for facility management leaders to create effective content? In this episode, we cover the four essential content marketing skills that every facility management leader needs to master: The Subject Matter Expert: Understand your target audience and bec...

Are you looking to fast-track your marketing career in facility services? Then this episode is a must-listen for you. In this episode, host Javier Lozano Jr. shares his top 10 tips for success and advancement in facility services marketing. From owning a number and solving problems to managing up and getting good at internal marketing, these tips are proven strategies to help you advance in your c...

Looking to improve your Facility Management and Property Management LinkedIn profile?  In this episode of the Facility Management Marketing Podcast, host Javier Lozano Jr. shares 14 simple and actionable tips to help you build up your profile and attract more traffic to your page. While these tips are effective, it's important to note that building a strong audience on LinkedIn requires consi...

In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help. Javier shares insights from some of the best storytellers in music, specifically hip-hop a...

Facility management is a complex and challenging field, requiring a combination of technical expertise and leadership skills. To be a successful leader in the industry, it's important to build a strong personal brand that reflects your values, skills, and knowledge.  In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. explores the 3 key steps to building a st...

Are you tired of feeling like your marketing efforts aren't being heard or understood? Are you struggling to communicate your vision and ideas effectively within your facility management business? Look no further! In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the secrets and strategies of effective communication in marketing leadership....

Email marketing is an effective and cost-efficient tool that has the power to drive growth for your IFM business. The ability to reach out to prospects and customers directly, with a personalized message that resonates with them, is a key advantage of email marketing. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr., we'll dive into the six most power...

In the facility management and property management industry, having a successful Go-to-Market (GTM) strategy is crucial for growth and success. But what exactly makes a GTM strategy successful, and how can you create one that works for your IFM business? In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we dive deep into the secrets of a winning GTM strateg...

The Facility Management industry is a highly competitive space and standing out as a marketer can be challenging. While traditional marketing skills are crucial, there's one aspect that often gets overlooked - sales skills. In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano Jr., we explore the importance of sales skills for marketers in the FM industry and h...

Are you looking to make a career move in the facility services industry and interested in finding your dream marketing job?  In this episode of the Facility Management Marketing Podcast, hosted by Javier Lozano, Jr, you will gain a comprehensive understanding of the job search process and how to achieve career advancement in the field of facility management marketing. From determining when to star...