Javier Lozano, Jr. - Chief Marketing Officer
Predictable B2B Growth
Predictable B2B Growth is the podcast for founders, CEOs, CROs, and marketing leaders who are tired of fluff and want real strategies that drive revenue. Hosted by Fractional CMO Javier Lozano Jr., this show cuts through vanity metrics and “random acts of marketing” to give you actionable frameworks for building pipeline, aligning sales and marketing, and scaling predictable growth. Each episode delivers straight talk from a CMO’s perspective — from positioning and messaging to demand generation, RevOps, and brand strategy. No hype. No shortcuts. Just proven insights to help you build a growth...
Author
Javier Lozano, Jr. - Chief Marketing Officer
Category
Podcast website
Latest episode
May 15, 2026
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Episodes
Revolutionizing Your Facility Services Business: Crafting New Customer Buying Stages for Optimal Growth 08.08.2023 26:36
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Pivoting to Success: Strategies for Facility Businesses When Facebook Ads Underperform 03.08.2023 35:43
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Discovering Untapped Marketing Channels for Your IFM Business 01.08.2023 22:16
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
How To Get Content To Go Viral For Any Facility and Property Management Company 28.07.2023 27:56
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
The Power of Building a LinkedIn Audience for Facility Management Professionals 25.07.2023 22:51
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
How To Use Your FM Company's Organics Posts For Paid Social 20.07.2023 17:57
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Why LinkedIn Vanity Metrics Matter for IFM Leaders: Understanding the Numbers and Impact 18.07.2023 17:02
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Increase Engagement for Your IFM Company with These Simple Copywriting Tips 13.07.2023 22:43
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Embracing Innovation: Becoming an Early Adopter in the Facilities Services Industry 11.07.2023 36:20
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Analyzing Trillium Facility: A Comprehensive Review of their Facility Management Website 06.07.2023 26:28
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Mastering Content Distribution: 7 Essential Rules for Facility Businesses to Follow 29.06.2023 23:02
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Diversify Your Content Marketing: 8 Effective Strategies for Facility and Property Management Companies 27.06.2023 23:02
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Customer-Centric Approach: Why Facility Companies Should Prioritize Customers over Competitors 22.06.2023 14:30
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Steering Clear of IFM Marketing Pitfalls: 8 Common Problems to Watch Out For 20.06.2023 27:43
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Analyzing NEST Integrated Facility Management: A Comprehensive Website Review 16.06.2023 28:57
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Driving Organic Content Marketing Success: 4 Effective Strategies for Any FM Business 13.06.2023 27:48
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
How To Run A Successful Promotional Email Campaign For Your IFM Company 08.06.2023 20:31
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
Why Applying Marketing Strategies From Different Industries Is Effective For FM Companies 06.06.2023 41:25
Send us Fan Mail Thanks for listening to Predictable B2B Growth . Want predictable pipeline (not random acts of marketing)? Run the Predictable Pipeline Diagnostic (15 min): https://boldermediasolutions.com/pipeline Subscribe to the newsletter: https://boldermediasolutions.com/newsletter Book a strategy call: https://boldermediasolutions.com/strategy More episodes + show notes: https://bolderme...
The Power of Prioritization: How IFM Executives Can Gain a Marketing Advantage 01.06.2023 21:43
The power of prioritization as an IFM marketing (or sales) executive can provide you with a marketing advantage. Prioritizing your marketing efforts is crucial for success, and we'll explore why in this episode. By focusing on the right initiatives and making informed decisions, you can create a strategy that aligns with your business goals and effectively reaches your target audience. We&ap...
20 Proven Email Subject Lines for Facility Services Companies: Boosting Open Rates and Driving Engagement with Your Target Audience 30.05.2023 26:56
Learn how to craft effective email subject lines that can help improve your open rates and engagement with your target audience. By swiping these formats, you can create subject lines that appeal to your audience's interests, needs, and pain points. This podcast episode covers the subject line formats with a range of strategies, including providing reasons for taking action, overcoming obstac...
Brand vs Demand: Where Should Most Facility Services Companies Under $10M In Revenue Focus Their Marketing? 25.05.2023 25:00
Have you thought about the crucial marketing aspect of brand versus demand? While brand matters, too many Facility and Property Management founders make the mistake of focusing solely on building a brand when launching a business. Instead, your first job should be to create demand for your product or service by focusing on getting people to buy from you. In this episode, we'll dive into th...
Standing Out in the Facility Management Industry: Creating a Unique Selling Proposition 23.05.2023 15:07
Creating a unique selling proposition (USP) for your facility management business can be difficult. Plus, with so many players in the industry, it can be challenging to differentiate yourself and stand out from the competition. You’ll learn a proven, step-by-step system on how to create an irresistible offer that will attract potential clients and make your FM or PM business the obvious choice. F...
Navigating Chaos in a Facility Management Company: Best Practices for Leading Your Organization Through Uncertain Times 18.05.2023 22:30
There is a messy reality of building and growing a business, from $0 to $125mm in revenue. If you take the time to look under the hood of various companies, you’ll quickly realize that every facility management business goes through chaos. They are all messy, and dramatic, and have their own dumpster fires on a daily basis. Even businesses that seem buttoned up have their own struggles. In this...
Content Marketing and Copywriting in 2023: 4 Strategies for Better Engagement and Authenticity 16.05.2023 23:42
The marketing landscape is constantly evolving, and it's crucial to stay up-to-date with the latest trends. Here are four key strategies to keep in mind in 2023. Be human: People connect with other people, not with brands. Show your brand's human side by being relatable, authentic, and empathetic. Use language that is conversational and easy to understand. Write like you speak: Ditch th...
Common Facility Management Sales Mistakes That Can Negatively Impact Your Marketing Results: How to Avoid Them for Increased Revenue and Growth 11.05.2023 17:14
There are 6 common sales activities and mistakes that will have a negative impact on your Facility Management’s marketing efforts. The number one mistake? Talking too much. Plus, it’s critical to ask questions and listen to your prospects, rather than simply telling them about your product or service. Other sales mistakes to avoid include discussing other customers, focusing too much on featur...
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