Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Once I cracked the code on how to monetize Instagram stories my opinion of Instagram shifted greatly.  I no longer cared about driving traffic as long as people were watching my Instagram Stories then I could monetize it. I have mentioned in the podcast a time or two before how I was not a fan of Instagram for the longest time. I didn’t see the purpose of it, it didn’t drive traffic, I couldn’t se...

One of the things that I wished I hadn't dragged my feet on was finding a business coach that was right for me.  I just didn't know where to begin and I don't want this for you so today we're diving into how to find a business coach that is right for your online business. The topic for today’s episode came up while I was at the Haven conference recently when another blogger beg...

Today, I am thrilled to announce that tickets are on sale at the early bird price for Influencer Entrepreneurs Academy coming up April 2 - 4, 2019.  IEA will empower to women bloggers and influencers to scale and grow their businesses.  I am so excited to finally be able to share more about it with you and to open up those early bird ticket sales. I have been blogging for many years and in that ti...

When I recently asked my Facebook group, "What is an Avatar?" I was shocked when the majority of responders said, “No idea!” Most people don’t feel confident about who they’re writing to and how to talk to them. Let’s begin by answering the question what is an avatar and then we’ll dive into how to create your own avatar that you can feel confident about. I understand why there is confus...

If you have been in online business for any length of time, you have likely seen huge changes to one platform or another. We talk often about those infamous Facebook algorithm changes. One platform that continues to change and evolve is Pinterest. If you aren’t currently using Pinterest for business and/or you aren’t using a scheduler for your pins, I want to give you some encouragement today to s...

I am super excited to have Meredith Marsh on the podcast with me this week to help us figure out how to get YouTube views. Meredith is a Youtube expert and you guys know I have been focusing heavily on video in my own business for several months now. I can’t wait to hear everything Meredith will share with us today. Be sure to listen to the entire episode to get all the great tips she shares, espe...

Whether you’ve been blogging for years or you’re just getting started, I know you’ve seen the crazy number of conferences available for bloggers. There are just so many to choose from. We're going to dive into blogger conference expectations to have.  Today, I want to talk about some of the ones I have attended and also try to list some that I know about but haven’t attended personally. I’ll...

Today, I want to talk a little about Facebook sponsored posts and how you can use live video to take them to the next level. In the last episode of the podcast, I talked all about Instagram sponsored posts and addressed some common questions that come up about those. Be sure to listen to that one if you missed it! I don’t know if you’ve seen it but Facebook is actually running a commercial on tele...

If you have a blog or any kind of online business, you know that Instagram is the hottest new kid on the block. Everybody is using it and now there is an opportunity for you to create Instagram Sponsored Posts. Today I want to give you some ideas and pointers on how to best take advantage of these opportunities. Links: jennymelrose.com/instagram-sponsored-posts Click to view: show page on Awesound...

What do I mean by mindset crap? I am talking about those things you need to get past so that you can take your side hustle full-time. Let’s hit 7 of them today... The very first thing you need to stop doing is saying that there’s not enough time in the day. Look, I know that you’re busy. Maybe you work full-time or you have little ones at home. I understand that the amount of time you have to focu...

Content creation as a blogger can often feel stifling and as if you're on a journey but not quite sure where you're going.  Many bloggers start a blog to share what they are passionate about, which can lead a reader in various directions if the blogger is multi-passionate (which is often the case).  If you want to survive and thrive online then you need to have a plan to your content cre...

Are you looking to take your blogging to the next level so that you can have increased pageviews and an engaged audience?  Then the membership site, Mastering Your Influence is what you are looking for.  It will help you do all of this and so much more. I want to do something very different today than I usually do here. Today, I am giving you a behind the scenes look at my membership site. If we’r...

In today’s episode, I am trying something totally different. Rather than giving you an interview or training, I am doing an actual live coaching call. Hannah is very involved in my membership and in the launch group so we chat on a regular basis. We are running this exactly the way we would if I wasn’t recording it so I hope you enjoy it! Hannah is a health coach who teaches women how to eat in or...

I am so excited about today’s podcast guest. Carla Biesinger has done several trainings in my membership group but this is her first time on the podcast and I couldn’t be happier to have her here. If you aren’t familiar with her, Carla is an online marketing and Instagram coach specializing in food, health, and fitness. She works with women who are just getting started in online business and want...

Are you trading time for money?  Is your income dependent upon how much time you spend at your desk?  You need to diversify your income so that if something changes in your life or in your business, you're not a sinking ship. I want to tell you before we dive into today’s topic why I chose this topic of diversifying your income. I am 38 years old and in, what I would consider, good health. I...

What are you giving to your readers in exchange for their email address?  Getting your weekly newsletter is not enough of a reason for someone to sign up.  Don't worry!  I've been there, which is why I'm diving into how to a choose a lead magnet that creates an audience not just a one and done pageview. With all of the crazy algorithm changes that are taking place in the online worl...

There has been a lot of talk recently about Pinterest; specifically about Pinterest numbers declining. I have been calling it the “Pinterest Pinch.” Marye and I are going to talk today about that pinch and how you can overcome it with Search Engine Optimization (SEO). One of the rumors circulating about this drop in Pinterest traffic is that Google is giving preference to actual pages in their sea...

For many of you, the time has come to not only work with brands but to create a product. And yet it can feel completely overwhelming to even contemplate creating something to sell. As moms, we are already stretched thin from our online work mixed with family life and motherhood. Blogging and all that goes along with it is a full-time job in and of itself. If you need help with that feeling of over...

I want you to start calling yourself an influencer entrepreneur because if you have an audience and you're using that audience to monetize then that's exactly what you are.  You are lan Influencer Entrepreneur. In the past couple of weeks, we’ve been talking all things productivity and overwhelm and I have tried to provide you with some practical steps to beat those feelings of not knowi...

If you listened to last week’s episode, you know I am currently addressing overwhelm. Every blogger feels overwhelmed at some point, so I wanted to help you figure out what to do when you just don’t know what to do. This week, I want to continue in that same direction but we are going to address using productivity measurement to see the areas where we are improving and the strides we are making to...

As a blogger, do you ever feel overwhelmed? Do you feel like there are just too many things to do, whether that’s creating the next recipe, scheduling social media, writing the next blog post, working with brands to create sponsored content, and emailing your list? I completely understand the feeling of analysis paralysis that this sense of overwhelm can bring about. That’s why I want to talk abou...

I am so excited today to have with me Kami Kilgore of the Everything Food Conference. We recorded this episode live from the Alt Summit Conference and I thought it was the perfect opportunity to talk about conferences and why they are so important for bloggers. 2018 will be the third year for Kami’s conference and I was lucky enough to be there last year and will be there again this year! The conf...

As spring approaches, I begin preparations for opening a Spring mastermind group. If you’ve ever thought about joining a mastermind but aren’t sure if it’s the right fit for you, I want to tell you what masterminds are and what you can expect if you decide to join my mastermind group. First off, I want you to know that there are different types of masterminds. You may see a mastermind started by o...

If I asked you if you ever feel overwhelmed, I would bet that 95% of you would give me a resounding yes. I know that, as bloggers, we struggle with overwhelm due to the fact that there are always so many tasks to accomplish and sometimes, many times, we aren’t sure which task we should work on first or which one is most important. The reason we feel overwhelmed is that we don’t have a plan. If I g...

Influencers routinely make mistakes when working with brands on sponsored content without even realizing it.  I learned by building my site, The Melrose Family, exactly what it takes to build a blog that brands are excited to work with. But along the way, I also learned what the biggest mistakes are that influencers make when trying to work with brands on sponsored content. Today, we are going to...