Jenny Melrose: Business Strategist

Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Business EN ↓ 508 episodes

Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth. Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout.  Through honest conversations, expert interviews, and actio...

Author

Jenny Melrose: Business Strategist

Category

Business

Podcast website

jennymelrose.com

Latest episode

Jul 6, 2026

Where to listen?

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Episodes

IE 108: How to Find Your Zone of Genius 04.02.2019

Do you have shiny object syndrome?  You get excited about a new idea, but end up losing steam on an old idea and seem to never make any progress?  Once you find your zone of genius there is nothing that will be able to distract you.  Your focus in your zone of genius will even surprise you. During this episode I'm challenging you to find your zone of genius and I have a quiz below to guide yo...

IE 107: How to Build an Email List with Jenn Slavich 28.01.2019

One of the biggest struggles I hear from my clients is that they don’t get email list building. They don’t know how to build their list and they need resources and options to understand it better. I am excited to have Jenn Slavich on the podcast today. Jenn blogs over at Home by Jenn and she also has a business called Simple Email Management. Jenn has been blogging since 2015 and while other blogg...

IE 106: Latest Trends when Pitching Brands 21.01.2019

Anybody who has been working online for 6 months or more can tell you that things change rapidly in the online world. Social media changes, search engines change, businesses change. The things that worked last year don’t work this year. Today, we are going to talk about how to change along with the online space and how to be up to date on the newest and best ways to work with brands. You guys, we...

IE 105: How to Kickstart your Business 14.01.2019

If you are feeling overwhelmed with everything you need to do to move your business forward, or if you aren’t even sure what you need to do to move your business forward, this is the episode for you. You guys, we are squarely into 2019! I want to be sure you know about my live event that is taking place in April of this year. We will kick off the weekend with a cocktail cruise on April 4th of 2019...

IE 104: How to Increase your Ad Revenue as a Blogger 07.01.2019

Are you wanting to increase your ad revenue as a blogger? Amber Bracegirdle from Mediavine is giving you strategies to help you see your income increase. As a publishing company, Mediavine was struggling to make the most of their ad management company so they decided to build their own. Within two weeks they were earning more than they had been through their top earning ads with the other manageme...

IE 103: Steps to Overcome Imposter Syndrome with Jaclyn Mellone 31.12.2018

I am so excited to dive into this topic because I believe imposter syndrome affects millions of women entrepreneurs and many times, we don’t even realize what it is. Jaclyn Mellone and I met at Podcast Movement in July of 2018 and I knew I had to have her on. Jaclyn is a marketing and mindset coach and she helps experts create profitable personal brands. She has been producing her podcast, All Up...

IE 102: Best Books for Women Entrepreneurs 24.12.2018

Time is always well spent when you're continuing to educate yourself which is why I've put together 15 Best Books for Women Entrepreneurs.  I try to ready every night before bed, but definitely have my fair share of books that I binge read.  Even ones that inspire me so much that I sign up to run a half marathon directly after finishing them. If you have been hanging around here for any...

IE 101: Influencer Media Kit for Bloggers & Influencers 17.12.2018

Are you an influencer or blogger that's ready to work with brands on sponsored content?  Do you have an influencer media kit? Do you know what an influencer media kit should look like and what it needs to contain? If not, be sure to stay tuned for today’s episode as I am answering all of your questions about influencer media kits and explaining why, as an influencer, you absolutely must have...

IE 100: The Steps You Need to Take to Scale Your Business 10.12.2018

When you run masterminds and do coaching like I do, you learn quickly that women are in many different points in their businesses. No matter where your business is in terms of growth, there are specific steps you need to take to scale that business. Let’s jump into what those steps are. You guys! I can‘t believe we are at episode 100! I just want to take a minute to thank each of you for taking ti...

IE 99: Show a Little Kindness 03.12.2018

I don't know about you, but I want my girls to live in a world where we show ourselves as well as other the kindness that we all so desperately long for.  In today's episode, I want you to push yourself to find little ways that you can show a little kindness to yourself, your family and other bloggers that are on a similar path as you.  No one understands how lonely and frustrating that...

IE 98: Taking 2019 by Storm as influencers and bloggers 26.11.2018

If you read the title of this episode and thought, “Wait, Jenny! I can’t think about 2019 yet. I haven’t even finished cleaning up the Thanksgiving dishes. I have yet to put up my Christmas tree or even buy the first gift. Why are you asking me to think about 2019?” Listen, I get it. As the mom of 2 little girls, a husband who works in the school system, and a business owner, I completely understa...

IE 97: How to get more Instagram Story Views 19.11.2018

If you think that you need a million followers on Instagram in order to get the attention of brands, you are wrong. In today’s episode, we are going to talk about how to get the attention of your dream brands, even if your following is on the smaller side by getting more Instagram Story Views. If you have been procrastinating on Instagram, I want you to get started. It is the hottest new player on...

IE 96: Diversifying your Income with Digital Products 12.11.2018

As bloggers, some of us tend to rely on only one form of income. Maybe you rely on ad income or affiliate income. In today’s episode, I want to talk about why it is so important to have multiple streams of income and how to use digital products to add another form of income to your business. I am certainly not saying that you shouldn’t have ad income as part of your business. If you have a blog an...

IE 95: What is a Brand Ambassador? 05.11.2018

Have you heard the term “brand ambassador” and wondered what exactly it is? Do you have questions about the factors that go into getting a brand ambassadorship? And if you did get one, what would that look like and what could you expect? I think there is a ton of confusion circling among bloggers about what a brand ambassadorship actually is and I am excited to dive into it and answer your questio...

IE 94: What is Branding? 29.10.2018

Wondering what is branding? As an influencer and blogger you need to know your personal brand and the components that it consists of. I met today’s guest at the Everything Food Conference where we served on a panel together and he kept us all in stitches the entire time. Phil Pallen is a brand strategist who works with television personalities, politicians, and business owners. As a brand strategi...

IE 93: Examples of a Media Pitch for Television 22.10.2018

A great way to get increased media exposure and traffic to your blog or social media channels is via a media pitch for television.  Laura Saltman is giving specific examples of a media pitch for multiple niches so that you too can take advantage of the exposure. I couldn’t be more excited about today’s guest, Laura Saltman. Laura has many years of experience working in the media, including televis...

IE 92: How to Get Sponsored as an Influencer 15.10.2018

The number one question I get asked by bloggers, influencers and podcasters is how to get sponsored as an influencer.  No matter what niche, influencers are trying to learn how to create paid partnerships with brands that they know, use and love.  Today we're diving into exactly how to get sponsored with Jillian Leslie of Catch My Party. Today’s guest on the podcast, Jillian Leslie, owns the...

IE 91: How to Launch without Stress 08.10.2018

Launching a product or service for the first time can be overwhelming and intimidating. That is unless you know my system for how to launch. As many of you may know, I recently closed out the latest launch of my course, Pitch Perfect Pro. The thing you may not know is that Hurricane Florence came through right in the middle of the launch. And even though it wasn’t nearly as bad an outcome as they...

IE 90: How to Use Facebook Live Stream to Increase Your Reach with Meg Brunson 01.10.2018

Tired of hearing crickets on Facebook?  Facebook Live stream provides a way to increase your reach while building your list.  Plus, you'll build your brand in the process because you're audience will like, know and trust you. In today’s episode of the podcast, I am talking to Meg Brunson. Meg first dipped her toe into the world of entrepreneurship shortly after her third pregnancy. The p...

IE 89: How to Monetize a Blog No Matter What Your Age 24.09.2018

Many people want to know how to monetize a blog and I'm always surprised that bloggers often assume that age can be a limiting factor.  I'm diving into how to monetize a blog no matter what your age with Cathy Lawdanski of My Side of 50. I am so excited for this episode of the podcast because I have a very special guest with me. Cathy Lawdanski is one of the awesome ladies in my membersh...

IE 88: How to Grow Your Instagram Followers with Tyler J. McCall 17.09.2018

Tyler J McCall is sharing with us How to Grow our Instagram Followers with an Engaged Audience that Grows our Business!! I am so excited to have a very special guest with me for today’s podcast. Tyler J. McCall is an Instagram guru with more than 10 years experience in marketing, for both businesses and nonprofits. I joined his membership site to get all the awesome help he offers for growing your...

IE 87: How to be an Effective Social Media Influencer 10.09.2018

I have done several episodes of the podcast where I talk specifically about how to use your influence on Instagram or how to be more successful on Facebook. In today’s episode, I am covering it all. That’s right, let’s talk about how to be a successful social media influencer. If you have ever heard me talk about social media influence, you already know that I am not a believer in the numbers game...

IE 86: Business Organization for Bloggers 03.09.2018

Business organization of an online business is essential, but what data matters the most and how do you go about using that data to improve your business? My guest on today’s episode is someone that I have been working closely with for the past few months in my Mastermind groups and as it turns out, I have learned a ton from her so I knew I had to bring her on here to share with you all. Jenn has...

IE 85: How to Become an Instagram Influencer 27.08.2018

Everyone wants to be an Instagram Influencer, but do you have what it takes?  Do you know the role you need to take with your audience as Instagram Influencer?  I'm breaking down how to become an Instagram Influencer with actionable steps to take. I recently got back from speaking at a conference in Las Vegas and one of my sessions was about, you guessed it, working with brands. The funny thi...

IE 84: A Reality Check for Instagram Influencers 20.08.2018

Instagram Influencers come in all follower sizes and just because you don't have 10k followers doesn't mean that you can't monetize your influence. Before we start talking about the reality check that many of us need when it comes to being Instagram Influencers and page views (there’s a hint!), I want to be sure to let you know that I am going to be doing a new session of my FREE tr...

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