Practice to Profit: Simple Business Growth Strategies for Sustainable Success

Content planning saves you time by filling your editorial calendar in advance with topic ideas that go beyond arbitrary. Instead you can be seen as an expert in your field by Google and start getting the traffic that you desire. I am so excited to have a dear friend on the podcast with me today. You all have heard me talk about Morgan a thousand times and she’s finally on here! Morgan helps me kee...

I know that you all won’t be surprised to hear me say that I am firmly obsessed with Instagram stories. I use them almost every day for marketing my business. I engage with you all and the rest of my audience on there.  You also know that I have some pretty strong feelings about the Swipe-Up feature. I’ve been fairly outspoken on my opinions about Swipe-Up and how I think it’s highly overrated.  B...

We’ll also talk about understanding your KPIs to help you assess your growth. You need to understand that there is a difference between running an ad that attracts your target audience and just paying for views.  Before we get started, be sure to download the free worksheet I have provided for you, to help you work through the questions we are going to talk about in this episode.   Links: jennymel...

I am so excited about today’s guest! If you listen to this podcast regularly, you know I am all about turning your hobby blog into a business, if that's what you want.  After all, that’s what allowed me to leave my stressful inner-city teaching job to spend more time with my family and even allowed my husband to leave his high-stress job in sales. I am all about taking what you’ve been buildi...

I hope you’re following me over on Instagram where I release a new IGTV video every single week. One of my recent videos was on the topic of being able to share your business vision with your family and friends. The reason behind me encouraging you to do this is so that they can fully support you in what you are doing and what you are trying to build. The problem I see with so many women entrepren...

I am so excited about today’s episode because I am doing something that I’ve never done before. I am giving you behind the scenes access to a private coaching call with one of my clients, Betsi Hill of Betsi’s World. Betsi is a member of my Scaler Mastermind program. In this episode, we are getting Betsi ready for her product launch. She has purchased an existing course with the plan to restructur...

If hiring and building a team for your business were easy, everyone would be excited to do it. The problem with continuing to do all the things in your business is that as you grow, you will quickly head toward burnout if you don’t outsource some things. Maybe you already have a partial team in place but you know you need to add to them. But the stress you experienced when finding those team membe...

I am so excited to welcome my friend, Traci Gibson, to the podcast today. Traci and I met 3 years ago at Blog Life University, where Traci was hoping to learn more about starting a blog around t-shirt quilting.  She had a business selling the quilts but she soon realized that there wasn’t a whole lot to blog about on the topic. She pivoted to 2 blogs, one of which was a lifestyle blog. And yet it...

Understanding how to run a successful small business as an entrepreneur can often be frustrating which why we're paying special attention to the systems and organization that needs to be in place in order for this to happen. My guest today, Kate Jones, serves female entrepreneurs by taking on some of those administrative tasks that nobody likes doing so that you can focus your time and effort...

I wish when I started there were more podcasting tips readily available, but today we're going to make that happen. Stefanie Gass runs a female empowerment/educator business as well as a podcast. Stefanie helps women discover what their calling is and monetize it through ebooks, courses, and podcasting. Links: jennymelrose.com/podcasting-tips Click to view: show page on Awesound Support the s...

One of my favorite conferences to attend and speak at is the Everything Food conference. I recently returned from my third time speaking at this event and it was as fabulous as ever. I love meeting my podcast listeners face to face and having the chance to have great conversations with you all, as well as spending time with my membership peeps. These tips I am sharing with you today will help you...

Okay, I don’t know about all of you, but I am an avid American Idol watcher. It’s a guilty pleasure of mine that I completely indulge in. I love the beginning phases, and while I normally lose interest by this point every year, not this time. I’m still fascinated by this year’s contestants because of how they're changing the game of social media influence. Links: jennymelrose.com/social-media...

In today’s episode, we are doing a deep dive into being a social media influencer. I am answering some of the most common questions I get asked and I’m even talking about pricing as an influencer, both what you can charge and how much you can make. If you want more information on how to send your first pitch, how to know which brands to reach out to, and exactly what to say when you do reach out,...

Today I'm diving into exactly how to work with brands so that it works for you and your audience. Before we dive into the episode, let me remind you that if you haven’t signed up for the next session of Pitch Perfect Live, you need to do so right away. The next session runs from Monday, May 13th through Friday, May 17th, 2019. Are you tired of being asked to work for free or for a product tha...

The plug-in makes your recipes easily shoppable for your audience. My guest today is Hillary Reeves. Hillary has been the marketing director at Chicory for 4 years. If you aren’t familiar with Chicory, they are a food tech company based in New York City. The company began by making recipes shoppable and that remains the core of their business today. Sites like Betty Crocker, Perdue, Hershey’s Kitc...

I’ve been a work from home mom for a while now and I understand the challenges of that lifestyle. I understand the interruptions when the kids have a day off from school, when a kid is sick, or when your husband is home from the office, or like mine - on summer vacation. That’s why today, I want to give you 12 tips to make working from home easier and more productive. I’ll also be talking about tr...

I am so excited to have Melissa Megginson with me on today’s episode of the podcast. Melissa is the community manager at Tailwind, which she says means that her job is to make everyone who uses Tailwind “look really good and feel really good.” Melissa has been with Tailwind for over 7 years and has seen the company grow from 50 members to over 300K members all over the world. I spoke with Melissa...

There are so many hats that you wear that when you get to the point where you can hire a virtual assistant you want to make sure you are set up to do so wisely. Mary Baird-Wilcock is CEO of The Simplifiers which was started in 2003 as an events management company. The company put on large, nontraditional events for clients like Facebook, Google, and Microsoft. The Simplifiers was begun in the Unit...

In the past, we have talked about ways to diversify your income with digital products and the importance of doing so, and so in today’s episode, I want to give you some practical ideas on exactly what to sell online. But before we start, I wanted to let you know about a special training that’s coming up. Links: jennymelrose.com/what-to-sell-online jennymelrose.com/what-to-sell-online Click to view...

I am so excited about today’s episode! My guest, Julie, from Sparkle Hustle Grow, provides female entrepreneurs with the best resources available to grow your business. It’s the mission of Sparkle Hustle Grow to cut through the clutter to bring you business trainings, tools, and resources for your office.  Not a member yet?  Grab your box here! Links: jennymelrose.com/how-to-start-a-subscription-b...

I need you to stop obsessing and focus on proven strategies that work even better! I’ll just tell you right up front that I expect to ruffle a few feathers with some of the things I am going to say today. And I’m okay with that because what I am going to share is something that I think needs to be shared. Links: jennymelrose.com/ig-swipe-up Click to view: show page on Awesound Support the show

You get to authentically share yourself with your audience while building a relationship with them.  You can even use IG stories to help you create a product that your audience wants and needs! In case you aren’t aware, you have to have 10K followers on IG to get the swipe-up feature in IG stories. I hear constantly from bloggers who think they can’t use IG effectively because they don’t have swip...

Now, before we jump into how to become an influencer, let’s first determine what it’s not. Becoming an influencer doesn’t mean setting up some social media accounts and posting to them every day. It doesn’t mean doing anything you can to grow your following on those accounts, whether you’re paying for followers or gaining them organically. No. What we are talking about are the real steps to becomi...

Building relationships with people in real life is so important for your business. I can’t tell you how many times I have met someone and then later when I’m working on a project and need someone to promote it Before I dive into why you need to consider attending a live event, let me tell you that the tickets for my own live event, Influencer Entrepreneurs Academy, are going fast. This event is be...

Meredith Messenger’s background is in teaching emotionally disturbed children. It’s the thing she is most proud of. Unfortunately, it’s a job with a high burnout rate. And that’s exactly where Meredith found herself at age 24; burned out and no idea what to do next. She went to work for a medical start-up where she learned about financing, payroll, and IT. What she discovered is that the start-up...