Practice to Profit: Simple Business Growth Strategies for Sustainable Success

How do you decide if a sponsored campaign is successful? This is a question I hear frequently from bloggers and influencers.  That’s why in this episode I want to not only answer this question, but I also want to boost your confidence when it comes to this subject.  There is only so much that I can share with you in a 30-minute podcast episode. If you are looking to work with brands long-term and...

re you looking for other influencer entrepreneurs to connect with but having trouble finding them? If so, you’ll definitely want to tune in to this episode! Sarah Benken is the founder of the KNOW Book + Tribe.  The KNOW book is a collection of some of the top-performing, high caliber, authentic women in the city you live in that you should know and do business with. (You can find a list of the av...

Instagram engagement is the top of everyone's mind for 2020 and we're giving you the most up to date info out there on how to improve yours. If you listen to me at all, you know that I believe that Instagram is the best platform out there right now for engaging with your target audience. If you need to show an engaged audience to brands for sponsored work, IG is where you can build that...

If you are a blogger or business owner, Instagram is a social media platform that you need to be paying attention to. Some people are frustrated with Instagram, feeling like, if it doesn’t drive traffic, why bother? But that is old school thinking. Instagram isn’t about driving traffic; it’s about engagement. If you’re ready to up your IG game and learn how to use it to your benefits, stay tuned t...

 Take the time to listen in to this episode to get a better grasp of how you can improve your SEO. If you’ve been listening to this podcast for a while, you have heard me talk many times about the Everything Food Conference .  I love this conference and have spoken at it twice in the past, so I am especially thrilled to have Ty Kilgore here today.  Ty owns Everything Digital Marketing , and his wi...

If you are a food blogger looking for advice on developing your brand identity, we are breaking down the brand identity definition as well as the what is needed for brand identity design. My guest, Madison Wetherill, owns Grace and Vine Studios , which is a web design studio for food bloggers. Madison focuses on helping her clients connect with their audience through strategic web design and brand...

Out of all the questions I get asked, the majority of them have to do with brand sponsorships. So, I decided to do something a little bit different with this episode.  Today we are going to deep dive into your all your brand sponsorship questions. What I want to do is troubleshoot these problems so that if you encounter something like this six months from now, you will know where to find an answer...

Have you fallen for the hype that Facebook is dead? We hear it everywhere these days. “You can’t build a brand on Facebook unless you want to pay to play.” But is it true? Heck, I haven’t had much success with Facebook in the last few years myself, so I have moved a ton of my focus over to Instagram. But then, I started using a new strategy. A strategy developed by my guest today.  And since I beg...

If you are trying to attract more customers to your business, you need to firmly establish yourself as an expert in your niche.  Attracting potential customers requires you to share your story and knowledge in an authentic way which builds trust with your audience and keeps them coming back to you for more information and products.  My guest today is an expert in attraction marketing and I am exci...

Do you struggle with posting to Instagram stories consistently? If so, then stick around, because today we are going to dive into how to consistently create content for Instagram stories.  Knowing that I want to have a 24-hour period with something always in my Instagram stories can feel really overwhelming and has caused me to shut down just because I didn’t know what to create or put out.  Over...

If you need to be encouraged that overcoming obstacles is something you can do then you’re going to love today’s episode. My guest today is Nesha Pai . Nesha is the founder of Pai CPA , which is an outsourced accounting department for small businesses.  Unlike most of my guests on the podcast, Nesha actually lives in Charlotte and we have been able to meet in person.  Support the show

I first met today’s guest over a year ago at Podcast Movement, where I was speaking and he was in the audience. We have continued to follow each other since then and I am very excited to have him on the show today. Andy Storch is a husband and father to two kids. He is a consultant, coach, and speaker; his main business is in corporate talent development, where he connects great leaders with talen...

I was recently discussing my business with my mom and mentioned that I was an introvert. She laughed and said that I couldn’t possibly be one because of how open I am and how easily I speak to others. I admitted to her how I’ve been struggling with coming out of my shell and being social with others ever since I was a child. She had no idea!  Those struggles have made me able to do what I do today...

We're breaking down the benefits of influencer marketing from the perspective of a brand and an influencer who are actually on the same page about the value of influencer marketing. Jessy Grossman is the CEO and founder of  Boldstreak, a social media and talent management company based in New York City. They are well known for representing some of the top parenting influencers, for their dive...

Start taking care of your financial future with financial planning steps necessary for a small business owner to have a successful financial future. Today’s guest, Anna Sergunina is a certified financial planner. All of her childhood and young adult life she planned to become a doctor, but in college, she decided to switch majors because she was intrigued by finances and so she ended up with a Bus...

The recent Google algorithm updates have many people worried about why their traffic dropped, but it comes down to E.A.T. (Expertise, Authority, Trust). I am super excited about today’s guest on the podcast. Marye Audet-White was on here with me way back in episode 67, when we talked about her course, Search Engine Seduction. It’s been a long time and a lot has changed since then when it comes to...

In today’s episode, we are talking about how to network at a conference. It’s not as simple as you may think, especially for those of us who are introverts. But never fear, because I’m going to give you tips on how to network and grow your business, which is the whole purpose of attending conferences.  Before I dive into that, let me tell you that the tickets for my own live event, Influencer Entr...

I am so excited today to dive into a topic we haven’t talked about before on the podcast, and that is LinkedIn.  My guest today, Chrissie Wywrot, has been working for herself for about 5 years. Chrissy has marketing experience and actually worked for the Detroit Lions for 5 years, overseeing their website and social media.  About 18 months ago, Chrissie started focusing exclusively on LinkedIn, be...

As always, I created a worksheet that is going to walk you through what we are going over today. Part of being able to understand your marketing position is being able to take this walk backward over your life.  Everything that has happened to you over the course of your life, good and bad, has made you who you are today. Taking this walk backward will help you see all those monumental moments tha...

In this episode, we are talking about making sales. You may be wondering why you need to make sales. Making sales might seem silly to you, because you’re trying to have an influence on people, or maybe making sales just makes you feel icky.  I want to make you feel comfortable and confident. I hope to help you start thinking about making sales as another way to have influence.  Before I dive into...

Today I am so excited to be talking to Mai-kee Tsang about the product launch process. Mai-kee is a launch strategist and a conversion copyrighter. She is at the forefront of online course launches and group membership launches.  Mai-kee understands what it takes to launch an idea and make it a successful reality. She has learned a lot of lessons from being in the trenches and she wants to be able...

Today I'm diving into how to find that purpose and providing you with specific examples of how other business owners are using theirs. In episode 129, we talked about creating a vision for your business and making sure that whatever you want your business to look like connects to the vision you have for your life. Whether that’s more traveling, spending more time at your kids' sports act...

I know that most of you have heard that terminology so today I want to dive in and explain what it is and give you some specific examples based on your niche so that you can understand what a lead magnet should look like for your business.  Make sure to download the checklist that goes along with this episode. It’ll help you put together the best lead magnet for your audience.  Links: jennymelrose...

Today we are going to be talking about how to become a traveling influencer.  If you want to be a traveling influencer, one of the things you will have to be willing to do is adjust to the schedule of the place you are traveling to.  Before we dive into this episode, I want to make sure you’ve downloaded my pitch cheat sheet.  The steps for pitching for travel are the same as if you were pitching...

My guest on the podcast today is Nicole Saunders of Saunders Says. Nicole owns a Pinterest management company as well as a dog blog, Leisure & Leashes and has recently launched a podcast for dog owners. When Nicole launched her recent podcast, she went to Instagram to encourage her audience to leave a rating and a review for her.  She had a plan to give away several gift cards to those who lef...