Jenny Melrose: Business Strategist
Practice to Profit: Simple Business Growth Strategies for Sustainable Success
Practice to Profit is the podcast for service-based business owners, creators, and entrepreneurs who are tired of being busy but not profitable. If you’re overwhelmed by endless to-do lists, inconsistent income, or building your business alone, this show helps you shift from scattered effort to intentional growth. Each episode delivers practical business strategies, mindset shifts, and execution frameworks that help you prioritize the right actions, build sustainable systems, and turn your daily work into real profit, without burnout. Through honest conversations, expert interviews, and actio...
Author
Jenny Melrose: Business Strategist
Category
Podcast website
Latest episode
Jul 6, 2026
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Episodes
IE 58: How to Increase Instagram Story Views 19.02.2018 21:14
Have you noticed a decrease in engagement on your Instagram account? Don't get frustrated! Using Instagram stories and gaging your Instagram story views is the best way to get maximum engagement from your audience. With all the social media platforms out there today, I get the question all the time asking which ones you absolutely need to be on. And while you definitely don’t need to try to...
IE 57: A Blog Planner to Hit your Goals & Increase your Productivity 12.02.2018 34:40
As a blogger and business owner there are multiple projects and tasks that need to get taken care of on a daily basis and because of this a blog planner is essential. Many bloggers are also running their households as mothers and finding a blog planner that combines personal appointments with business goals is often difficult to find, which is why today I'm excited to introduce everyone to a...
IE 56: 8 Tips for Finding an Accountability Partner 05.02.2018 30:04
Having an accountability partner can increase your success and help you hit your goals so why would you leave it up to chance. Take the initiative and found an accountability partner today with these eight tips. In case you didn’t know, I have been repurposing my Facebook lives for my podcast. It’s a great way to use my content on more than one platform and something you should definitely think a...
IE 55: How to Beat the Facebook Algorithm Changes (a.k.a. Facebook Zero) 29.01.2018 26:17
Facebook algorithms are the topic on everybody’s lips these days, am I right? Bloggers, Etsy shop owners, podcasters, and really anyone who uses Facebook to reach their audience have been in a near panic whenever the subject of the new Facebook algorithm comes up. We're diving into how to beat the Facebook algorithm changes. The new Facebook algorithm is being called Facebook Zero. The whole...
IE 54: How to Create a Habit to Achieve Your Goals 22.01.2018 19:51
Setting goals is great. It's usually the achieving of the goals that trips us up, right? That's not the case if you learn how to create a habit that will help you achieve your goals. Today we're diving into how to create a habit. As we continue in our series on goal setting today, I want to talk about something that I feel gets overlooked far too often which is how to create a h...
IE 53: SMART Goal Examples for Bloggers to Motivate Action 15.01.2018 23:29
For the past several weeks, I have been in a series on goal setting and today I am continuing in that series by talking about some SMART goal examples for bloggers. We have been getting down to some of the ways we can be sure that we can hit our goals this year, and last week, I told you the difference between outcome goals and performance goals. We covered some detailed examples of each kind of g...
IE 52: Importance of Performance Goals vs Outcome Goals in Goals Setting 08.01.2018 28:53
Performance goals are the key to creating the path that you are looking for in order to hit your goals. Performance goals create the behavior or the path that you need to hit your goals, while outcome goals are the goal that you are trying to get to. You need to know your performance goals in order to get to the outcome goals that you set for yourself. If you have been around here lately, you kn...
IE 51: Setting Quarterly Goals with Three Guiding Principles 01.01.2018 27:31
Let me ask you a question. Have you ever looked at a new year ahead of you and said something like - “YES!! This is my year!! I am going to make this the year that I reach all my goals and do amazing things.” I’ll bet almost every one of us has said something similar, if not those exact words. That’s fantastic! I love to see women set big, crazy, audacious goals. The problem comes when we look at...
IE 50: The Importance of Your WHY in Hitting Your Blogging Goals 18.12.2017 26:05
Your reason for starting your blog is important to your audience as well as brands that you want to partner with. It matters why you create your content and it's important factor in continuing to move forward. If you want to hit your blogging goals, you need to pay attention to your why for your content. If you missed last week’s episode, promise me that you will go back and listen to it. W...
IE 49 How to Create a Vision Board for Long Term Goal Setting Success 12.12.2017 26:40
One of the things I am passionate about is helping you get things in place so that when a new year rolls around, you can hit the ground running. No hanging back, trying to figure out what you need to do when it’s already halfway through January. Today I am starting a series on goal setting by talking about setting up a vision board. Are you a goal setter? Do you enjoy writing down your goals or ar...
IE 48: How to Plan to Hit Your Business Goals with Nicole Culver 29.11.2017 20:03
Ready to have the best 2018 in your business yet?! We're diving into How to Plan to Hit your Business Goals so you are more organized and profitable. I am excited to welcome back the guest that I had on the podcast way back in episode 6. Nicole Culver and I are chatting all things goals today, as we look ahead to 2018. We aren’t just talking the numbers, but diving into performance goals so t...
IE 47 - 6 Ways To Repurpose Live Broadcasts 20.11.2017 17:30
Wondering how to use those live broadcasts more than just once? We're diving into 6 ways to repurpose live broadcasts that will give you more content across your social media outlets. Plus, it'll give you time back because you won't need to create so much new content. Today, I am concluding a 6-week series on live broadcasts. If you are new around here, be sure you go back and list...
IE 46: How to Make Your Live Broadcasts Go Viral 13.11.2017 15:49
Links: jennymelrose.com/make-your-live-broadcasts-go-viral Click to view: show page on Awesound Support the show
IE 45: How to Build Your List with Live Broadcasting 06.11.2017 20:57
Jumping into live broadcasts? Don't do it, just to do it! Be sure you are building your list with them so that you're creating a loyal audience. Over the past few weeks I have given you a ton of information about how to do your live broadcasts; from how to structure them, to some amazing ideas for content, to overcoming the fears associated with going live. But even with all these great...
IE 44: 7 Tactics to Increase Engagement on Facebook Live 30.10.2017 15:42
Tired of talking to yourself on Facebook Lives? These 7 tactics to increase engagement on Facebook Lives are ones you need to see. You’re doing a live broadcast. You have maybe 1 or 2 viewers, but they are just listening. They aren’t commenting. You don’t even know if they’re even actually paying attention to what you’re saying. You feel like you’re talking to yourself. Ever been there? I have! An...
IE 43: 10 Killer Content Ideas for Facebook Live You've Got to See 23.10.2017 23:06
Ready to incorporate Facebook Live into your marketing strategy, but struggling with what to do? It doesn't have to be as hard as you think and it's so easy to implement. You've just got to take the leap and hit that start button! If you’re new to this podcast, you may not know that I’ve been running a series over the past couple of weeks on doing Facebook Lives. Why am I spending...
IE 42: How to Attract Your Dream Sponsors & Get Paid What You're Really Worth 15.10.2017 14:33
Tired of working for peanuts on creating sponsored content? Want to work with the brands that you know, use and love? Today I'm sharing exactly how to attract your dream sponsors all while getting paid what you're worth. Today we have a bit of a different episode than what I usually do. It’s actually an interview that I did with Angel Clark of Craveable Content and we are talking about...
IE 41: Ways to Overcome the Fear of Live Broadcasting 10.10.2017 18:52
Are you looking for ways to get more video into your content? If so, live broadcasts are a great way to do just that all while standing out to more brands because you are authentically sharing your story with your audience. Brands want that relationship! Back in episode 38, I talked at length about the growth mindset you need for your business. In order to survive in online business, you have to...
IE 40: How to Structure Your Live Broadcast to go Viral 02.10.2017 16:57
Are you thinking of dipping your toe into live broadcasting? Wondering how to structure it? I'm diving into how to structure your live broadcast in order for it to go viral. Viral content. It’s what we all want, right? To have a piece of content we have created to be shared millions of times and drive traffic to our sites. Today, I am going to do a deep dive into how to structure your live b...
IE 39: How Live Broadcasting make you Stand Out as a Blogger 25.09.2017 22:27
Feeling as if it's impossible to stand out as an influencer? We're diving into how live broadcasting can you make stand out and get you paid. Yes, you read that right, PAID. We recently made $500 for an eight minute Facebook Live broadcast over on The Melrose Family Facebook page. The best part is that it reached more than 5 times the amount that a post with link usually reaches and th...
IE 38: How to have a Growth Mindset as a Blogger 18.09.2017 23:28
Are you feeling stuck? As if no matter what you do, it's just not good enough and you'll never get your online business to be as large as other bloggers? In order to truly be successful and overcome the doubts that can often sneak in when you are running an online business, you need to have a growth mindset. As bloggers we are often left to our own devices. We are navigating the onlin...
IE 37: Finding your Strength as an Influencer 11.09.2017 20:01
Are you a blogger or influencer that wants to work with brands, but you're not sure how you're different from every other blogger out there? It can often feel like you are just another blogger, but that's not why you started this. Is it? You have a unique perspective that you want to share with the world. Now we just need to figure out how to hone in on your strengths so that we c...
IE 36: How to Write a Killer Elevator Pitch 04.09.2017 9:24
Have you been asked what it is that you do and you find yourself struggling with what to say? Or have you answered with "I just blog" and you're met with a look, or even better yet the question, "You make money doing that?" We need to be able to tell others what it is that we do without making light of the fact that we run our own businesses. Today we're diving into h...
IE 35: How to Treat your Online Business like a Business 28.08.2017 42:40
Have you rolled your eyes recently at someone that asks, "Oh you're free since you just blog, right?" The question you need to be asking yourself is why they're referencing your business that way. Could you it be the way that you are portraying and manifesting your business? It's time that we all start treating our online business like a business. It has to start with us...
IE 34 - What you NEED to know about Influencer Marketing 21.08.2017 26:56
Influencer marketing is an opportunity for bloggers to make a full time income from the audience that they have established. Are you wondering if you're large enough to make a full time income? Today we're going to talk about what exactly an influencer is and what are some of the ways that you can monetize it. I also want to talk about the whole idea of brands reaching out and asking you...
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