Beverley Walkden

PR Matters - The Public Relations Podcast

Business EN ↓ 33 episodes

Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experienced former journalist, Beverley Walkden, this show is your essential guide to understanding the PR industry. In Series 1, we embark on a journey to the core of PR by asking the fundamental question, 'What is PR?' Our mission is to demystify this complex field and present it in a straightforward and approachable way. Join us for insightful discussions with distinguished guests who bring gravitas.

Author

Beverley Walkden

Category

Business

Podcast website

podcasters.spotify.com

Latest episode

May 18, 2026

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Episodes

The PR in Texas S2 E12 18.05.2026

Welcome to PR Matters – The Public Relations Podcast! Whether you’re a PR professional, business owner, or simply passionate about compelling storytelling, this episode promises insights and inspiration you absolutely won’t want to miss! In this episode we are delighted to welcome Kathleen Lucente, Founder and CEO of Red Fan Communications, based in Texas, USA. Kathleen delivers a mesmerizing insi...

The Automated PR S2 E11 16.04.2026

Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights. We get straight to the heart of a matter; no fluff, no adverts. In this episode I explore automation for PRs, marketeers, and anyone else who wants to do their own promotion. There are lots of repetitive tasks we can - and must - stop doing, so take a chill and and listen to my...

The PR Broadcast Report S2 E10 19.03.2026

Welcome to PR Matters – The Public Relations Podcast! This is your number one podcast show for news, views and insights. We get straight to the heart of a matter; no fluff, no adverts. In this episode I talk to broadcast expert Phil Caplin of Broadcast Revolution agency. He shares his insights and casts light on why a broadcast strategy is an essential part of any successful PR and marketing plan...

The PR in 2026 S2 E9 03.01.2026

Welcome to PR Matters – The Public Relations Podcast! Happy New Year to all of you, my listeners. I really look forward to bringing you some brilliant podcasts as the year gets into full swing. In this episode I take a reflective look back over the past 12 months, as an industry leader in communications and marketing, and talk about key areas for next year, such as AI, project management disciplin...

The PR Recruiter New Zealand S2 E8 23.11.2025

Welcome to PR Matters – The Public Relations Podcast! In today’s episode, we're thrilled to introduce Paul Patton as guest podcast host along with his guest, Kate Williams, a senior recruitment consultant from New Zealand firm Momentum. Paul takes the reigns from usual podcast host, Beverley Steele, to mix it up a bit! He shines a light on comms recruitment in New Zealand and asks 'What ar...

The PR in London S2 E7 10.08.2025

Welcome to PR Matters – The Public Relations Podcast! In today’s episode, I’m thrilled to introduce Francesca Gamble (Donnellan), the dynamic founder of 29 London, a leading independent creative communications agency. 29 London is renowned for elevating brands, forging powerful connections, and achieving measurable client success through innovative PR, strategic partnerships, influencer collaborat...

The PR in USA: S2 E6 31.05.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast. This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about PR and Marketing services. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answers a...

The PR in Bali: S2 E5 14.04.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing! This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing la...

The PR in New Zealand: S2 E4 24.03.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing! This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing la...

The PR and AI: S2 E3 17.03.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast. We're getting back into the swing of things now! Btw, sorry about the sound on some of these podcasts. Bear with us. It's a temporary thing! This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing la...

The PR in Dubai: S2 E2 11.03.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast. This is growing to be your number one podcast for industry insights, whether you're a PR professional or in business wanting to know more about the PR and Marketing landscape. I am so excited for this series because it's going to take me - and you - on an incredible journey across the whole globe in our search for answ...

The Chartered PR: S2 E1 03.03.2025

Welcome back to the second series of PR Matters - The Public Relations Podcast! I am so excited for this series because it's going to take me - and you - on an ambition-infused journey across the whole globe in our search for answers about what makes good PR and marketing. It's all designed to help you - our listeners - without whom there would be no point to this. So please show your appreciation...

The PR Big Break S1 E20 08.04.2024

Welcome to Series 1 Episode 20 of 'PR Matters - The Public Relations Podcast'. This is our last episode in Series 1! Come and join us for a glass of fizz. You've been amazing, so thank you. We'll be back with Series 2 in September 2024, when there'll be a line-up of inspiring, ambitious and, quite frankly, magical and mystical guests, with decades of wisdom to share with you so...

The Broadcaster And The PR S1 E19 25.03.2024

Welcome to Series 1 Episode 19 of 'PR Matters - The Public Relations Podcast'. This is our penultimate episode in Series 1 - The Broadcast And The PR. The second series is out in September and will be even better! Make sure you follow us so you don't miss out! ALERT: There are sound issues on this podcast but the content is so fab - I had to publish! Phil Caplin from London-based agenc...

The Music Manager And The PR S1 E18 18.03.2024

Welcome to Series 1 Episode 18 of 'PR Matters - The Public Relations Podcast' where you'll learn all about music management and how public relations plays a central part in rocketing musical careers. We talk to legendary music manager Natasha Maddison about her career managing and promoting American funk and soul jazz saxophonist, Maceo Parker, best known for his work with James Brown...

The Fear of Public Speaking S1 E17 11.03.2024

Welcome to Series 1 Episode 17 of 'PR Matters - The Public Relations Podcast' where you'll learn how to master the fear of public speaking. Glossophobia is one of the biggest phobias in the western world! But what causes it? Why are some of us more prone to this fear than others? As a PR you need nuclear levels of confidence, but many lack it. So, how do we get it? We talk to expert tr...

How To Be A Confident PR S1 E16 04.03.2024

Welcome to Series 1 EP 16 of 'PR Matters - The Public Relations Podcast.' Do you struggle with confidence while working as a PR? Do you find it hard to talk about your work in front of your team because you're shy or nervous - yet you're in a role which requires nuclear levels of confidence? Don't worry. You're not alone. There are plenty of ways to get rid of this annoying...

Do You Need PR Training? S1 E15 26.02.2024

Welcome to Series 1 EP 15 of 'PR Matters - The Public Relations Podcast.' Do you need PR training? Come to the 'Push Your Own PR' day on Wed, March 27, 20024 in Manchester. You'll learn how to manage your own PR. You'll learn how to attract the media and how to exploit it so that your business attracts more customers. Steele Public Relations brings you ‘Push Your Own PR’ -...

Why do Businesses Need PR? S1 E13 20.02.2024

Welcome to Series 1 Episode 13 of 'PR Matters - The Public Relations Podcast' where you'll learn why it's essential for businesses to own a PR & marketing plan. What should your PR & marketing plan look like? How do you get out there and promote your business? At what stage in business should a PR & marketing plan kick-in? What should businesses avoid when they're d...

Who is the Host? S1 E14 20.02.2024

Welcome to Series 1 Episode 14 of PR Matters - The Public Relations Podcast where we learn more about the show host - Beverley Walkden (Steele). Bev is managing director of Steele Public Relations Limited and is a former TV and print Journalist. Her clients are varied and include Government departments, universities, local authorities, and a variety of private large companies. She is an active mem...

The Science Behind PR S1 E12 05.02.2024

Welcome to Series 1 Episode 12 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the science of PR as it relates to human behaviour. Scientifically informed behaviour change campaigns are commonly used by the Government, local councils and the third sector, to get us to change the way we behave, to do things like improve recycling rates, or clamp down on motor...

Is PR Creative? S1 E11 29.01.2024

Welcome to Series 1 Episode 11 of 'PR Matters - The Public Relations Podcast'. In this episode we explore whether PR can be truly creative when SME clients want instant results. Isn't it tempting to turn to tried and trusted methods? Is it only the big agencies that can afford to be super creative and risk failing? How do smaller creative agencies go about being creative with small bud...

The PR and The Politician S1 E10 22.01.2024

Welcome to Series 1 Episode 10 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamic world of political 'spin doctors'. and their highly attuned instinct for survival - or not! We welcome seasoned political PR expert adviser, Kevin Meagher, who explains what it takes to break through in this demanding career - High risk and high stakes! Underst...

How to Write and Pitch Good PR S1 E9 15.01.2024

Welcome to Series 1 Episode 9 of 'PR Matters - The Public Relations Podcast' where you'll learn how simple it is to create and pitch great PR that Journalists will crave. Listen to the crucial steps on how to craft a press release and package it up so that a Journalist will use it in their publication - or on their TV or radio station - with the aim of reaching millions of people. Join...

How to Handle a PR Crisis S1 E8 08.01.2024

Welcome to Series 1 Episode 8 of 'PR Matters - The Public Relations Podcast' where you'll learn how to handle a PR Crisis from one of the country's top experts, Amanda Coleman. Amanda worked as a crisis communications expert for the Police Force for many years. Listen and learn the crucial steps about what to do when a crisis breaks. Who needs to be in the room when decisions are m...

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