Beverley Walkden

PR Matters - The Public Relations Podcast

Business EN ↓ 36 episodes

Welcome to PR Matters, the ultimate podcast for PR professionals and anyone seeking to master the world of public relations and marketing. Presented by Steele Public Relations and hosted by the experienced former journalist, Beverley Walkden, this show is your essential guide to understanding the PR industry. In Series 1, we embark on a journey to the core of PR by asking the fundamental question, 'What is PR?' Our mission is to demystify this complex field and present it in a straightforward and approachable way. Join us for insightful discussions with distinguished guests who bring gravitas.

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Author

Beverley Walkden

Episodes

The PR and The Politician S1 E10 22.01.2024 25:16

Welcome to Series 1 Episode 10 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamic world of political 'spin doctors'. and their highly attuned instinct for survival - or not! We welcome seasoned political PR expert adviser, Kevin Meagher, who explains what it takes to break through in this demanding career - High risk and high stakes! Underst...

How to Write and Pitch Good PR S1 E9 15.01.2024 11:06

Welcome to Series 1 Episode 9 of 'PR Matters - The Public Relations Podcast' where you'll learn how simple it is to create and pitch great PR that Journalists will crave. Listen to the crucial steps on how to craft a press release and package it up so that a Journalist will use it in their publication - or on their TV or radio station - with the aim of reaching millions of people. Join...

How to Handle a PR Crisis S1 E8 08.01.2024 12:57

Welcome to Series 1 Episode 8 of 'PR Matters - The Public Relations Podcast' where you'll learn how to handle a PR Crisis from one of the country's top experts, Amanda Coleman. Amanda worked as a crisis communications expert for the Police Force for many years. Listen and learn the crucial steps about what to do when a crisis breaks. Who needs to be in the room when decisions are m...

FESTIVE SPECIAL '24 - How To Push Your Own PR 01.01.2024 13:03

A big welcome to this FESTIVE SPECIAL (2024) of 'PR Matters - The Public Relations Podcast' where you'll learn all about the art of pushing your own Public Relations. Sit back and relax and be inspired while you've got some 'you' time and learn how to become comfortable with self-promotion, critical to breaking through and achieving the success you deserve. Will 2024 be the...

What is Brand Photography? S1 E7 18.12.2023 14:24

Welcome to Series 1 Episode 7 of 'PR Matters - The Public Relations Podcast' where you'll learn all about the powerful world of brand photography and how a good photo can catapult your personal brand to new heights. Meet dynamic professional, Aga Mortlock, who sets out on her photographic commissions to 'see into the souls' of her clients because that's where the beauty lie...

Why You Should Self Publish S1 E6 26.11.2023 16:22

Welcome to Series 1 Episode 6 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the world of self-publishing and how a book can be your ultimate business card. Could you write a best seller? We've all got a book inside us apparently, and now you can get your story out there to the world and enjoy automated income from it. Join host, former award-wi...

The PR and The Journalist S1 E5 26.11.2023 10:32

Welcome to Series 1 Episode 5 of podcast 'PR Matters - The Public Relations Podcast' where you'll learn all about the dynamics between the Journalist and the PR professional. How do these two professionals work together in the media industry? How do you launch your story to the mass media and trust it will be treated fairly? Join host, former award-winning TV and newspaper Journalist,...

PR Strategies S1 E4 26.11.2023 15:59

Welcome to Series 1 Episode 4 of podcast 'PR Matters - The Public Relations Podcast' where you'll hear why every reputable organisation needs to create and own an effective communications strategy. It's all about generating ideas for maximising your profile and making sure those ideas are executed at the right time and in the right place. But how do you start to put a strategic pla...

PR Disasters S1 E3 09.11.2023 14:26

Welcome to Series 1 Episode 3 of podcast 'PR Matters - The Public Relations Podcast'. Dive into the world of PR disasters with host Beverley Walkden, and special guest, PR guru, Paul Patton, in this gripping episode. Uncover the anatomy of a PR disaster, learn essential management strategies, and gain valuable insights on prevention. As former award-winning TV and newspaper journalist Beve...

Artificial Intelligence S1 E2 09.11.2023 14:37

Welcome to Series 1 Episode 2 of podcast 'PR Matters - The Public Relations Podcast' where you'll explore the intersection of AI and Public Relations. Join host, former award-winning TV and newspaper Journalist, Beverley Walkden, who talks to PR guru, Paul Patton, and the award-winning Ethical Team PR Consultancy head honcho, Iain Patton, as they delve into the impact of AI, including...

What is PR? S1 E1 06.11.2023 13:34

Welcome to Series 1 of our podcast, where we kick things off with Episode 1, 'What is PR?'. In this series, we're going back to basics to explore the essential foundations of the public relations world. Our esteemed guest for this episode is none other than Paul Patton, a renowned PR consultant and Associate at Steele Public Relations and Recruitment. With a successful track record of running a PR...