PR After Hours with Alex Greenwood

Are you down with OPP? In today's enlightening episode, we're joined by Jevon Wooden, a seasoned entrepreneur, podcaster, and doctoral student in Business Administration at the University of Houston. He's here to share insights into leveraging other people's platforms (OPP) for business growth, the importance of authenticity in leadership, and much more. Topics Covered Leveraging O...

You've had the perfect sales call. The prospect was engaged, asked all the right questions, and even agreed to a follow-up. Your parting words were filled with enthusiasm and a mutual eagerness to move forward. Much handshaking and smiling so much you think your face will start to ache. You're in the car, music blasting,  slapping the roof like The Dude . You’re already counting this as a...

In today’s episode, we are joined by marketing and freelancing veteran Brian Justice. Brian and Alex dive into the evolving landscape of marketing, the dynamics of freelancing, and the role of technology in optimizing marketing strategies. Key Topics Covered: The Importance of Making Connections - Brian and Alex discuss the value of networking and connecting with professionals in your industry. Sh...

In today’s episode, we welcome back Mickie Kennedy, the founder of eReleases , a leading press release distribution service. Mickie is here to discuss the enduring value of press releases in a digital age and the role that Artificial Intelligence can play in optimizing them. Key Topics Covered: - Mickie Kennedy highlights how press releases continue to be a valuable tool for companies. - Discusses...

We are joined by Zeze Peters, the dynamic founder and CEO of Growvare . This revolutionary growth enablement AI not only formulates but also implements comprehensive growth plans spanning ads, email, social, and SEO. Imagine having a solution that handles everything, from the top of the funnel right down to the bottom. Today we discuss: Grovare's growth enablement AI platform The Benefits of A...

To kick off Season 8 of PR After Hours, Alex shares some hard lessons he's learned from 13 years as a public relations and marketing consultant. "In the bustling sphere of public relations, the terrain is ever-changing, challenging, and, above all, enlightening. From managing delicate reputations to shaping public perception, the journey of a PR consultant is a remarkable blend of unpredi...

Every small business owner dreams of growing, but the reality is that it often comes with a hefty price tag. However, there are ways to expand your venture without breaking the bank. Here are 15 top tips for business growth on a budget, presented by our guest host, Anna Daystrom. Season 8 of PR After Hours kicks off in September 2023! +++ Read and subscribe FREE to Alex's Newsletter,  All the...

In this episode, Alex discusses the importance of thoughtful planning in marketing, drawing on the timeless adage, "measure twice, cut once." Using a real-life example from a marketing consulting experience with a construction client looking to expand into remodeling, we explore how the client's insistence on a single mailer led to disappointing results. The episode highlights the cr...

Dive into the dark underbelly of the City of Fountains, Kansas City, along with a splash from a killer cocktail on the new podcast, "Going to Killing City." Kansas City-based co-hosts Jamie Green and Alex Greenwood explore the most bizarre, unsettling, and truly odd historic murders that have transpired in the heart of the Midwest. “Kansas City is renowned for its rich barbecue tradition, grandios...

Alex explores the evolving synergy between Voice of the Customer (VoC) and Public Relations (PR) in today's competitive business landscape. Are you listening? This episode is based on an essay in Alex's weekly column on Medium. Subscribe today: https://medium.com/@a-greenwood. Photo by Andrea Piacquadio:  https://www.pexels.com/photo/woman-in-gray-tank-top-3812746/ +++ Want to be a guest?...

Today, we are thrilled to be joined by a guest whose story is as intriguing as it is inspiring, he's Volodymyr Dehtyarov. Before the world was rattled by the invasion of Ukraine on February 24, 2022, Volodymyr was at the helm of Newsfront Communication Agency as its co-founder and CEO. His agency, one of Ukraine's leading consultancies, boasted an impressive roster of over 30 employees and...

In this special crossover episode from Mysterious Goings On , Jane Biondi Munna joins us to share the story of her father, media executive Frank Biondi, and how the importance of treating people with fairness and integrity was the hallmark of his life and career. She is co-author of  Let’s Be Frank , with her late father, who ran HBO, Viacom, and Universal Studios over the course of the 1970s, 80s...

Sometimes you need to be reminded of the keys to PR success, and Alex is spinning the greatest hits today! Article mentioned here . Follow Alex on LinkedIn  here . +++ Free copywriting class: thevirtualmama.com/alexcopy Get Alex's book, THE PODCAST OPTION--NOW IN PAPERBACK:  ⁠ https://amzn.to/3gOCYLj ⁠ Listen to our entire library of episodes and more on the show website:  ⁠ PRAfterHours.com ⁠...

SPECIAL EPISODE...a crossover with Mysterious Goings On : Joining us in the Virtual Lounge is the bossy, compelling, and inspirational Fitz Koehler. She is the author of multiple books, including My Noisy Cancer Comeback , Your Healthy Cancer Comeback: Sick to Strong and Healthy Cancer Comeback Journal , and also a busy keynote speaker, professional race announcer, and fitness expert. Her small co...

For more than eight years, Julia Petryk has headed up PR for MacPaw , a Kyiv-based company known for publishing apps that clean and speed up Mac computers. For many in our profession, it would be a dream job, in a dream city. Then came the Russians. Within the first hours of the Russian full-scale invasion of Ukraine , Petryk and others knew that they had a part to play in repelling invaders and m...

Did you know you may be hobbling your engagement on LinkedIn just by doing one thing that seems like common sense--but turns out it isn't? Listen in for an easy tip on how you can improve your LinkedIn engagement! More info here . Listen to Joel Freund's episode here . Follow Alex on LinkedIn here . Free copywriting class: thevirtualmama.com/alexcopy Get Alex's book, THE PODCAST OPTION...

Cathy Nesbitt discusses the benefits of laughter and how it can help reduce stress and create a more cohesive work environment. Nesbitt was appointed a laughter ambassador in 2017 and has since been doing team-building exercises with corporations. These exercises involve clapping, chanting, playing, and laughing to increase creativity, reduce stress, and break down barriers. Laughter yoga was crea...

Alex Greenwood has hosted and produced podcasts since 2006, some pretty successful, some  decidedly  not, and he learned a few “rules” for good podcasting that have served him well. Listen in! Read the entire set of rules here . +++ If you’ve been wanting to niche into Copywriting…develop your writing skills…and learn how to position yourself to attract better quality leads, watch her free class b...

My friend Jo created a resource to teach you the shortcuts that took her years to learn. In her free copywriting class , she teaches how to write high-converting copy and shows you the steps she uses to pitch her services and connect with clients. If you’ve been wanting to niche into Copywriting…develop your writing skills…and learn how to position yourself to attract better quality leads, watch h...

Half of Americans in a recent survey indicated they believe national news organizations intend to mislead, misinform, or persuade the public to adopt a particular point of view through their reporting. In a 2023 survey by Gallup and the Knight Foundation , there is a low level of trust in the media to the startling point where many believe there is an intent to deceive. When asked whether they agr...

Peter H. Christian was a founding partner and president of espi, a business consulting firm, and an executive at Crayola Corporation. He has worked with 300+ clients in business development, profit improvement, operations, IS selection and implementation, and project management. Today, he shares his four principles of agility: being flexible, utilizing people, developing cooperation, and providing...

ChatterBoss is the brainchild of Valerie Trapunsky, who founded the company in 2017 after a decade spent working as a top-level assistant for A-list celebrities and as the Chief of Staff for high-net-worth individuals and CEOs. During that time, Valerie developed a passion for effective problem-solving and became committed to bringing the same level of excellent service to solo entrepreneurs, busi...

Today we meet Michelle Songy, founder and CEO of Press Hook , an innovative new AI-based media relations platform. She and Alex discuss how AI can be used to help content creators and businesses to find relevant journalists and media outlets for their press releases. Michelle was recently named to  PRWeek’s Dashboard  list of 25 most influential people in communications technology, representing th...

Rich Kozak is the founder and CEO of RichBrands , guiding people today in "Making Your Brand Come Alive, and Accelerating Your Impact!" Rich's deep background in marketing and branding reflects in his exciting career becoming a global branding executive. Rich Kozak  is a passionate, heart-connecting entrepreneur, best-selling author, and  Impact Driven Brand  Architect & Strategi...

Josh Sweeney joins us to discuss the concept of lead generation and demand generation, and how his company helps founders scale up their engagements and increase sales. They also discuss how to niche down and focus on marketing dollars, and how to take advantage of existing assets to build relationships. Sweeney is a seasoned entrepreneur, whose relentless drive has given him the platform to build...