PR After Hours with Alex Greenwood

Venture into the innovative world of PR with the trailblazing co-founders of The ExV Agency, Karen Gamba and Frank Carlisi. Celebrated for their game-changing strategies, they've linked a diverse clientele across the globe, from metropolitan hubs like New York and LA to international markets including South Africa and Dubai. They've garnered accolades from media titans such as Forbes and D...

Many small business proprietors clearly understand the pivotal role social media plays in reaching their target demographics. Yet, bafflingly, some remain on the periphery of fully leveraging its marketing prowess. But don't fret—it's never too late to refine your social media stratagem for substantial improvements. At its heart, social media marketing for the smaller enterprises circles b...

Host Alex Greenwood sits down with content marketing expert Joe Zappa to delve into the intricate world of content marketing and public relations, especially in the B2B tech sector. Joe's experience spans across content marketing, journalism, and academia. He's the brain behind Sharp Pen Media , which emphasizes narrative building, editorial planning, and effective content creation. Moreov...

You hear it all the time: starting and running a business is a journey—and I can attest to that. Listener, you may be contemplating just such a journey—or in the midst of one—that is why joining us today is the remarkable Steve Preda , a mover in the world of business growth and transformation. Steve's journey from founding and selling an investment banking firm in Europe to empowering busines...

We're diving into the realm of visual storytelling with the illustrious Ashton Rodenhiser. No, this episode won't be "sketchy" in the way you might think. Instead, we're exploring the fascinating power of doodling and sketchnoting with Ashton, whose passion for breathing creative life into ideas is as infectious as it is inspiring. With a remarkable track record of revitalizi...

Today we've got a real treat—a PR pro who knows a thing or two about telling compelling stories and building successful PR businesses. Meet Barrie Cohen, a seasoned PR professional, who exudes a genuine passion for strategic communications. As the driving force behind BC Public Relations , she expertly guides clients in crafting strong brands and storytelling that stands out amidst fierce comp...

We're thrilled to announce that the GOING TO KILLING CITY true crime podcast December episode will be recorded live at  Buffalo State Pizza in the Crossroads ! Join Jamie Green and PR AFTER HOURS host Alex Greenwood on MONDAY, Dec. 11 at 7 p.m. as they explore the exciting topics of our December episode. Plus, enjoy our special themed drink and savor some amazing pizza. Don't miss out on o...

Meet Steve Bouboulis, the mastermind behind The Branding Agency, as he joins Alex in the Virtual Lounge. With a life mission to illuminate the path for emerging entrepreneurs, Steve brings a wealth of knowledge on navigating the complexities of internet marketing and SEO. Let's dive into a candid conversation with Steve and unpack his strategies for leveraging the web to kickstart successful o...

Many business owners juggle multiple roles and may overlook the potential of a  professional PR agency  to amplify their brand’s voice, credibility, and customer trust. Here’s why small businesses should consider stepping up their game by hiring a public relations agency, as read by Jessica Daystrom. Originally published as an article on All the Fits That's News. Subscribe free here . + + + Do...

Meet Yaron Been, a figure whose life story reads like an adventure novel, transitioning from the discipline of Israeli special forces to the vibrant heart of global e-commerce. Yaron doesn't just bring expertise to the table; his book 'Growth Hacking' brims with strategic wisdom. As the charismatic host of ' The EcomXFactor Podcast ,' he intertwines his extensive knowledge of e...

We revisit the intriguing world of artificial intelligence with Rob Ashton, whose career spans from scientist to the creative mastermind behind Emphasis, a global business writing consultancy. Rob, with his unique blend of expertise, has been a trusted advisor from Silicon Valley to the government of Bhutan. His latest venture, The AI Writer newsletter, has quickly attracted over 6,500 subscribers...

Meet Daniel Felt, the visionary founder of Kura Home , a game-changing home maintenance services company. Today, Daniel delved into the genesis of Kura Home, revealing how he spotted a glaring gap in the market and leveraged it to scale his venture through a combination of licenses and franchises. But it's not just about growth; he also stressed how crucial it is to maintain high-quality servi...

Today we dive deep with the charismatic media maestro Michael Mackie. A stalwart in the industry, Michael boasts eight regional Emmy awards and an impressive 25 years of experience spanning TV, radio, advertising, and public speaking. While he's known for his infectious energy on-screen, his core identity remains as a writer, with a flair as a dynamic TV/radio host. Now working in the world of...

It's football season, and we're all eager to flaunt our team spirit. Enter Tari Brown, the CEO and Co-Founder of Flair Wear. With their unique reversible skirts, licensed by NCAA Universities, fans can showcase their pride in style. Beyond just football season attire, Tari has revolutionized the fashion scene, especially among universities like Alabama and Missouri. With a background spann...

Joining us today is Molly Brown, a dynamic force who seamlessly marries the worlds of personal training and digital marketing. Molly’s unique blend of expertise is not just transformative; it's holistic, aimed at redefining both individuals and businesses. Her dual-focus career offers an uncommon, yet remarkably effective approach to achieving consistency and long-term success, both physically...

The Virtual Lounge welcomes Shannon Peel , a marketing maven with an illustrious 30-year career spanning sales, advertising, and, most intriguingly, storytelling. Shannon's insatiable curiosity has honed her ability to weave together disparate brand elements into a compelling narrative. Recently, she’s channeled this expertise into her interactive digital book, "BrandAPeel: Brand Storytel...

Today we meet Nathan Miller, the dynamic CEO and Founder of Miller Ink . Based out of Los Angeles, Miller Ink stands out as an award-winning strategic and crisis communications firm. With Nathan at the helm, they've aided countless organizations in honing their narrative and adeptly navigating the intricate labyrinth of global crises and issues. Before his venture with Miller Ink in 2013, Nath...

Jacob Elyachar, a prominent pop culture and entertainment journalist who is the go-to guy for America's Got Talent, The Masked Singer and Survivor contestants, and more is our guest. He has more than a decade of celeb news at Jake's Take dot com and "The Jake's Take with Jacob Elyachar Podcast." The podcast is celebrating its fourth year, boasting over 240 episodes. Tune in a...

Today, we're diving deep into the realms of exponential growth and the future of executive education. Our guest is Sasha Garcia —board advisor, mentor, and entrepreneur, on a mission to transform how CEOs approach executive education. With a focus on scaling businesses from $2 million to $5 million in revenue, Sasha has valuable insights on the strategies that truly work in today's market....

Join us on PR After Hours as Alex chats with returning guest Joel Freund, a trailblazer who swiftly climbed the corporate rungs before leveraging LinkedIn's organic prowess as a telecom CEO. Now steering the ship at Fluex Media, Joel and his team are innovating the way top-tier B2B executives shape their personal brands on LinkedIn. But there's more to Joel; when he's off the clock, he...

Host Alex Greenwood engages in a compelling discussion with Viroslava Novosylna, a stalwart in the Ukrainian tech startup realm. Amidst the turmoil of war, she shares her journey of founding a business in Ukraine, emphasizing the nation's nurturing startup environment. She unveils her approach to collaborating with global media outlets, ensuring the preservation and propagation of genuine Ukra...

In today's episode, host Alex Greenwood delves into a topic that's sure to resonate with many professionals: the generational dynamics in the workplace, particularly between Gen Xers and Millennials. Speaking from his own experience and tapping into insights from other Gen Xers, Alex uncovers what it's like to work under a Millennial boss. He also discusses how each generation brings s...

Matthew Krayton, founder of ⁠Publitics (pub-lit-icks⁠ ) provides counsel to campaigns at the local, state, and federal levels as well as to clients in the private and public sectors. Matt and Alex dive into topics spanning from ESG (Environmental Social Governance) to the current state of politics, including the Ukraine conflict. They explore the multifaceted world of ESG (Environmental, Social, G...

It's in the news right now: will weight loss drugs like Ozempic and Wegovy cause a major ripple effect on the food service and restaurant industry? Wal-Mart's CEO seems to think so . Industry expert and consultant Brian Hutton joins us to unpack the layered implications. Hutton believes that while the short-term impacts may not trigger an industry-wide quake, the long-term behavioral shift...

In an engaging and insightful meeting, Alex Greenwood and Zach Giglio discuss the role of Artificial Intelligence (AI) in the world of marketing and communications. Both emphasize the potential of AI as a valuable tool but caution about the need for human expertise to utilize it effectively. Key Discussion Points AI as a Tool in Marketing The potential benefits and efficiencies that AI can bring t...