PR After Hours with Alex Greenwood

In the season nine finale of PR After Hours, host Alex Greenwood discusses the power of podcasts in the public relations profession. He highlights the benefits of podcasts, such as establishing thought leadership, expanding reach and engagement, content repurposing, networking opportunities, cost-effectiveness, niche targeting, and crisis management. This episode brought to you by MAGIC MIND . Joi...

Sales and marketing expert ⁠Tom Mulligan from Sandler Training⁠⁠  returns to discuss the importance of clear understanding as the basis for clear commitment in both personal and professional success. He emphasizes the need for productive meetings that result in clear commitments and outlines the SVIC process (Summarize, Verify, Importance, Commitment) to ensure effective communication and follow-t...

Erin Andrea Craske , a classically trained brand strategist and author of the book ' From Purpose To Profit : How to avoid costly mistakes, build a self-selling brand & achieve effortless business profitability ,' joins Alex Greenwood in the Virtual Lounge. BUY THE BOOK HERE. They discuss emotional brand building, customer empathy, and strategic planning. Erin shares her insights on th...

Today, we have a fascinating guest who is at the forefront of integrating technology with creative experiences in marketing. Daniel Hewitt is the co-founder of FutureLabs , a tech-inspired creative experience agency that uses innovative technology to make campaigns stand out in the crowded marketing landscape. FutureLabs, with locations in Melbourne, Singapore, Ho Chi Minh City, and Shanghai, is r...

Today, we are honored to have Barry LaBov , a marketing visionary and two-time Ernst & Young Entrepreneur of the Year, join us on the show. As the founder and CEO of LABOV Marketing, Communications, and Training, Barry has helped countless national and international brands in industries ranging from automotive to premium spirits, discover and celebrate their unique brand differentiation. With...

Today, we have a remarkable guest who brings a wealth of knowledge and experience in communication, coaching, and soft skills development. Jeffrey Klubeck is an unretired Professor of Communication and the author of The Integrity Game® , a dynamic framework evolving into a comprehensive soft skills development company. As a world-class coach, Jeffrey has worked with entrepreneurs and high-performa...

Artificial Intelligence (AI) has become an indispensable ally for public relations professionals seeking to enhance their strategies and streamline their workflows. The integration of AI tools not only optimizes the efficiency of various PR tasks but also opens up innovative avenues for engaging with audiences and measuring the impact of communication efforts. Here's how PR professionals can h...

Do you need a PR consultant to enhance your business or personal brand? Alex aims to equip listeners with the knowledge to make an informed decision on whether to bring in a PR professional. --- PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠⁠⁠⁠Check it out!⁠⁠⁠⁠⁠⁠⁠ We are also ranked #18 in the ⁠⁠⁠⁠⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠⁠⁠⁠⁠ list, featuring the "70 Best P...

Alex welcomes Ashley Graham, the innovative founder of The Conscious Publicist®, to the virtual lounge. Ashley is celebrated for her commitment to supporting purpose-driven businesses and believes deeply in the power of conscious living. Ashley highlights the importance of crafting stories with purpose and authenticity to make a genuine impact on businesses and their audiences. She also discusses...

Today we welcome Matthew Sanjari , a visionary entrepreneur renowned for launching several successful ventures over the past decade and mastering the art of the business exit, particularly with the recent sale of his marketing consulting agency in 2022. Today, Matthew focuses on coaching and consulting, sharing his expertise to empower businesses in multiple regions, including Canada, the US, and...

The critical importance of having a well-prepared crisis management plan for dealing with computer hacks is our focus today. We explore how these incidents can severely damage a brand's reputation, reduce customer trust, and negatively impact financial results. Listeners are provided with a high-level guide on how to effectively handle such crises. PR After Hours is one of the 15 Best Public R...

Today, Tom Mulligan from Sandler Training⁠ returns to talk about questioning techniques that help salespersons sell and can also help you negotiate and communicate more effectively, Listen in and learn more! Listen to Tom's previous appearances, where we talk about ⁠⁠⁠Taking No for an Answer⁠⁠⁠ and ⁠⁠Building Rapport.⁠⁠ PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠Ch...

Meet Heather Kernahan, Global CEO   of Hotwire and author of " Unstuckable ," a book offering guidance for those who find themselves at a standstill in their business or personal life. Drawing from her extensive experience in the tech industry, Heather shares the Unstuck model, a robust framework for breaking through business stagnation and achieving success. She underscores the importan...

Is AI in your crisis coms utility belt? It should be. Today, Alex dons his cowl and explores AI's role in crisis communication for public relations professionals, highlighting how artificial intelligence could potentially transform the field into superhero-level efficiency. Listen in, citizens! PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠⁠Check it out!⁠⁠⁠⁠ We are al...

We're thrilled to welcome ⁠Cesar Castro⁠ , an esteemed psychologist with profound expertise in organizational psychology and professional communications. In today's chat, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communication. Throughout the episode, Castro emphasizes the significance of storytelling in leadership and entrepreneurial communicatio...

Today's topic focuses on the intricacies of DISC assessments with sales training expert, Tom Mulligan from Sandler Training . DISC is a renowned personal assessment tool utilized annually by over a million individuals to bolster teamwork, communication, and productivity. Mulligan, a nationally recognized expert in DISC, expounds on the common misunderstandings surrounding these assessments, cl...

Alex has an important update about the show. Listen in, and let us know what you think: send Alex a  Voice Message ! ⁠⁠⁠⁠⁠⁠⁠⁠ Just click here⁠⁠⁠⁠⁠⁠⁠⁠  and give us your first name, city, and question or comment. PR After Hours is one of the 15 Best Public Relations (PR) Podcasts. ⁠⁠⁠Check it out!⁠⁠⁠ We are also ranked #18 in the  ⁠⁠⁠Feedspot 70 Best PR Podcasts⁠⁠⁠  list, featuring the "70 Best...

Alex delves into surprising insights from a survey conducted by Resume Builder exploring the attitudes of hiring managers towards bringing Gen Z into their teams. A sizable portion of managers express hesitation in hiring Gen Z for entry-level positions, revealing a preference for older workers. But is this fair to Gen Z. considering the challenges brought on by a pandemic? Alex's piece on Gen...

Welcome back to PR After Hours, where we're joined once again by Tom Mulligan, managing director of Sandler by Coffman⁠⁠ , a nationally recognized  ⁠⁠sales training⁠⁠  expert. In this session, Tom delves into the pivotal role of referrals in business expansion, offering his expert strategies on both acquiring and giving referrals effectively. His guidance promises to enhance your networking va...

Running an effective  marketing campaign  often feels like steering a ship through turbulent seas. Yes, it's a well-worn analogy, but it aptly captures the inherent challenges. If you're questioning the efficiency of your marketing strategy, rest assured you're not alone. Here's a compass to help steer you through today's tumultuous marketing waters, as read by Jessica Daystrom...

In this quick sip episode of PR After Hours, we're diving into a tool you use every day, but might not be maximizing to its full potential - your email signature. Join Alex as he uncovers the secrets to crafting an email signature that speaks volumes about your professional brand. From simplicity and branding to the subtle infusion of personality, these tips will transform your digital sign-of...

Happy New Year! Are you fired up? You should be. As we usher in the ever-evolving landscape of 2024, small businesses find themselves at a pivotal juncture brimming with both opportunity and challenge. The digital age has leveled the playing field, granting unprecedented access to markets. However, it's also ratcheted up the competition. Amidst this dynamic backdrop, the astute strategy for sm...

Kicking off Season 9 of PR After Hours, we celebrate both the season premiere and the 14th anniversary of AGPR Public Relations ! This episode continues our tradition of delivering actionable business insights, featuring an interview with Tom Mulligan, managing director of Sandler by Coffman⁠ , a nationally recognized  ⁠sales training⁠  expert.  Acclaimed for his innovative sales strategies and cl...

Spotify Wrapped for podcasts is an engaging and informative feature that provides Spotify podcasters with a recap of their podcast year in podcasting, offering a fun and reflective look at interesting patterns and maybe even surprising trends. Listen in as Alex tells you what he has learned in 2023 about your favorite business podcast, PR After Hours . Links mentioned: MARIA POPOVA ON MAXIMIZING Y...

In this compelling episode, join Joshua Lisec, the mastermind of Best Way™ Persuasion and prolific ghostwriter behind 83 books, as he unravels the intricacies of persuasive writing—the most potent yet overlooked tool in communication. Joshua, who has worked with a spectrum of high-profile clients, breaks down his systematic approach to guaranteeing predictable outcomes for those he serves. Plus, w...