ppc.zone | New Perspectives and Insights for Digital Marketers

Join Jyll Saskin Gales, Google Ads Coach and founder of Inside Google Ads, and Santosh Kumar, Founder and CEO of Guided PPC, for this conversation about Jyll's new book, Inside Google Ads: Everything you need to know about Audience Targeting ,   and how to win with Google Ads in 2025. Like this episode? Hate this episode? Let us know on LinkedIn Follow Jyll on LinkedIn: https://www.linkedin.c...

The importance of storytelling in PPC (The KPI Conundrum) | Charley Brennand | PPC Zone February 2025   Charley Brennand is the founder of the PPC Academy and an active PPC consultant who’s worked with with household names such as JD Sports, Domino’s & Debenhams. Based in Manchester, Charley is passionate about creating spaces for performance marketers who’ve ever felt underestimated or o...

Keeping PPC & Digital Marketing Simple | Tec Tony | PPC Zone February 2025   Anthony Lloyd, or Tec Tony, is your go-to guy for data-driven strategies and nerdy things! As a Data Engineer and International Business Consultant with 9+ years of experience, he specializes in helping small businesses grow their online presence with impactful PPC marketing campaigns, working with companies in 1...

3 Reports to Save Google Ads Budget for Local Services | Nikolina Tomaskovic | PPC Zone February 2025   Nikolina Tomašković is a Google Ads specialist who works with local service businesses across Europe and the USA, having helped 50+ businesses succeed online. She helps entrepreneurs get more leads and make the most of their advertising budgets through Google Ads campaign management, coachi...

What do you get when you put two Google Ads experts, course creators and content creators together? An in-depth, honest, unedited conversation covering Google Ads, running a business, and more. Join Jyll Saskin Gales , Google Ads Coach and founder of Inside Google Ads, and Tomasz Abbott-Wieczorek , PPC Freelancer and founder of PPC Profit Club, for this conversation. You may think of us as competi...

Ameet Khabra is a PPC powerhouse with over 16 years of experience, global accolades, and a passion for sharing her knowledge.  A former Google Partners Ambassador and Rising Star, she's spoken at top marketing conferences and leads a thriving online marketing agency, Hop Skip Media. You can find her on LinkedIn: https://www.linkedin.com/in/adwordsgirl   For more from the December 2024 ev...

Andy Cooney is the Co-founder of Marcode, a paid search intelligence tool. He's worked in digital for 15 years, from startups to working with some of the world's largest brands. There aren't many situations he hasn't seen. Over the last few years he has been focused on the future of search, with a keen eye on breaking out of the black box to improve campaigns.  You can find him on LinkedIn: h...

Abby Nelson has been in healthcare marketing for the last ten years, and PPC advertising for the past 7 years. She is a subject matter expert and strategist for Google Ads and has started her own digital marketing consulting agency where she runs Meta Ads and provides Google Ads audits and training for her clients. Her areas of PPC ads expertise include healthcare, manufacturing, insurance, financ...

Lou is a digital marketing specialist who is big on ethical and consent-based marketing. They have worked in the digital marketing industry since 2011, are a lifelong learner, and passionate mentor to online business owners. You can find them on LinkedIn: https://www.linkedin.com/in/loukozlevcar   For more from the November 2024 event, visit https://ppc.zone/events/ppc-zone-november-2024 &nbs...

Adrienne is the Co-Founder and Head of AI & Performance Marketing at Second Banana Bunch.  She has experience in SEO, SEM, and Paid Media channels with a strong focus in CRO, paid search andYouTube. As a champion of ethical AI and AI enthusiast/evangelist, she empowers small to medium-sized businesses by integrating AI LLM platforms and tools to optimize strategies and enhance customer en...

Dii Pooler is the founder and lead strategist at Pooler Digital, a consultancy focused on optimizing Google Ads campaigns and providing educational resources for businesses and PPC professionals. With over a decade of experience managing high-budget campaigns across platforms like Google, Meta, and Bing, Dii has driven significant growth through data-driven strategies and creative execution. You c...

Solange Abraham is a B2B Growth Specialist who previously worked at Google and Salesforce. She’s based in Dublin, and now runs House of Solange, a consulting firm that creates elite sales strategies for women-led B2B companies.    You can find her on LinkedIn: https://ie.linkedin.com/in/solange-abraham     For more from the October 2024 event, visit https://ppc.zone/events/ppc-...

Brooke Abbott began as an analyst in 2019 and has quickly emerged as a leader in Paid Search. In 2024, she was named a Cynopsis Rising Star in Marketing, recognizing her innovative approaches and leadership. With a strong foundation in hospitality and travel marketing, Brooke excels in shaping business strategies and crafting integrated marketing solutions. Her expertise extends beyond technical s...

Sonia Beroud is a seasoned PPC & SEO consultant with 12 years of comprehensive digital marketing experience under her belt. After refining her expertise in-house & at digital marketing agencies for a decade, she founded her consulting firm, berso, in 2021. berso's mission is to empower SaaS & E-commerce brands to increase their sales & revenue through a holistic search engine marke...

Sophie Logan is the PPC lead at Beauhurst, a private company database tool based in the UK. A lover of all things Lead Gen, Sophie has a particular interest in B2B and SaaS brands, and specialises in both Search and Display Campaigns. Sophie has spoken at numerous conferences and industry events including Friends of Search and the International Search Summit. She is also a Platinum Google Ads Prod...

Alfred Simon is a technical Google Ads and GTM nerd with almost a decade of experience in this field. He’s a SEA specialist at Adwise - Your Digital Brain, a full-service digital agency in the Netherlands. He also works on some freelance projects on the side because when you do something that you love, only 8 hours a day won't be enough. Alfred blogs at https://www.pitcocy.com   You can find...

Rising from PPC exec in 2014 to starting her own consultancy 8 years later, Hannah setup Zora Marketing to support brands with local customers to get better performance from Google and LinkedIn ads campaigns. You can find her on LinkedIn: https://www.linkedin.com/in/hannah-strong-ppc   For more from the September 2024 event, visit https://ppc.zone/events/ppc-zone-september-2024   Visit o...

Sophie Fell, Two Trees PPC's Director of Paid Media, has spent the last near-decade of her life working in Paid Media. In that time, she's successfully managed over $200M in ad spend for national and global brands such as LinkedIn, VUE Cinemas, Juicy Couture, FILA, and National Trust. In addition to being hands-on in the accounts and leading on paid media strategy, Sophie has authored two books an...

Santosh Kumar is the Founder and CEO of Guided PPC, a Google Ads agency specializing in Ecommerce DTC brands. Prior to this, Santosh was the Director of Google Ads Specialists at Solutions 8, where he managed over 200 Google Ads accounts and $5 million in monthly ad spend. You can find him on LinkedIn: https://www.linkedin.com/in/dmsantosh/   For more from the August 2024 event, visit  ...

Nissha Goenka is a passionate digital marketer offering comprehensive 360-degree digital marketing solutions. With a focus on Google Ads and SEO, she provides personalized 1:1 mentorship to help businesses maximize their online presence and drive growth. You can find her on LinkedIn: https://www.linkedin.com/in/digitallynisha/   For more from the August 2024 event, visit https://ppc.zone/even...

Meriem Nacer has 13+ years of paid media experience, specialising in PPC and Paid Social. She offers consultancy, audits, management, and training for global brands and agencies, with budget management experience totalling over £150M annually across various sectors. A published author and certified PTLLS trainer, Meriem enjoys gaming and crocheting animals in her spare time. You can find her on Li...

Chris Ridley is Head of Paid Media at Evoluted. After nearly 10 years in the hospitality industry learning about customer service, personnel management and the difference between a lager and an IPA, Chris took the leap into digital marketing. Over the last 5 years, he has come from being a marketing executive in a family-run stockholding company to leading the Paid Media team and promoting positiv...

Thuha Wright has been a paid search specialist since 2006. She's a complete data nerd who loves the new GA4 (perhaps one of very few!). She's experienced in the travel and ecommerce industries, working with small to large budgets of £1K a month to £30K a day. If you need a scientific approach to your paid search strategy, or if you or your team need training on how to use GA4 for marketing, then T...

Verónica Ruiz is a digital marketing consultant with nearly 11 years of experience. She has worked in-house and in agencies, employee and freelancing, corporate and start-ups, covering broad areas such as content, brand, PR, SEO, CRM, affiliates. She has specialised in Paid Media for the last 8 years, mainly in the competitive travel industry, helping brands to grow and expand internationally. &nb...

Will Haire is the Co-Founder of BellaVix , a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart.   Will has worked with eCommerce businesses for many years in leading the strategic planning, implementation, and tactical execution of marketing strategies for products acro...