ppc.zone | New Perspectives and Insights for Digital Marketers

From Click To Closed Deal: The Missing Layer In Most Google Ads Accounts | Aashna Makin | PPC Zone June 2026   Aashna Makin makes it nearly impossible for businesses to lose money on ads. She specializes in Google and Facebook Ads for North American local service businesses, building paid media systems focused on profitable growth instead of vanity metrics. Across multiple industries, Aashna...

Control vs Automation in RSAs: Finding the Right Balance for Performance | Joe Williams | PPC Zone June 2026   Joe Williams is a Senior PPC Manager with 8+ years of experience driving profitable growth across e-commerce and B2B clients. He specialises in scaling accounts through a profit-first approach, combining hands-on execution with strategic oversight across Shopping, Performance Max, Se...

Real-Time Competitor Ads and Landing Page Reconnaissance as a B2B CRO Signal | Kuda Chinhara | PPC Zone June 2026   Kudakwashe Chinhara is the founder of Agentic PPC Ads, a Google Ads consultancy serving lead-generation clients in the US, Canada and the UK. A former options trader and data scientist, Kuda brings a quantitative approach to paid search, building AI-powered systems that turn com...

Nikki Kuhlman has been deep in paid search since almost the start of the industry, starting in-house in 2002. She’s been at JumpFly since 2005 and is the VP of Search, managing a team of 24. She also manages B2B and B2C clients across all industries. Ecommerce clients are a specialty; she started the Feed Management division at JumpFly in 2016 because she saw the need for companies to improve thei...

Brian Lasonde has been in the digital marketing industry for 15+ years and led paid and organic campaigns for brands such as Crest, Oral-B, Pfizer, Stetson, Tom Ford, Diesel, and Nautica. In the last 4 years he has started PPC Boost, a boutique paid media agency specializing in taking 6 and 7 figure e-commerce brands to 8 figures. You can find him on LinkedIn: https://www.linkedin.com/in/blasonde/...

Sarah Sal is a Facebook & LinkedIn Ads Specialist with clients such as Hootsuite & AdEspresso. With 7 figures in Facebook ads spent under her belt in 10+ years, she's run ads for companies like ClickFunnels and Strategyzer. When she started running ads for the latter, they struggled to make $0.40 for each $1 spent on ads, and she moved them to $18 for each $1 spent. You can find her on Lin...

JXT Group's Menachem Ani and Inside Google Ads' Jyll Saskin Gales catch up in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include Performance Max, lead generation tactics, YouTube campaigns, the impact of AI on media buying, client management, PPC content creation, and more. Follow Menac...

Danny Gavin is a digital marketing strategist, educator, and agency leader focused on one core belief: Paid Media + CRM = PerfCRMance. He is the Chief Strategy Officer of Optidge, where he helps organizations unify paid media, SEO, and HubSpot-powered CRM systems into a single, revenue-focused growth engine. Danny has spoken at universities, nonprofit conferences, and industry events on paid media...

Waqas is the founder of scalix.ai You can find him on LinkedIn: https://www.linkedin.com/in/khokharwaqas/ For more from the February 2026 event, visit https://ppc.zone/events/ppc-zone-february-2026 PPC Zone is sponsored by Usercentrics https://consent.ppc.zone & Optmyzr https://ai.ppc.zone [affiliate links] Visit our website at ppc.zone to catch the next event, apply to speak and learn more ab...

Breanne Bartlett is a paid media manager who helps teams understand what their data is actually telling them and what it isn’t. She works at the intersection of Google Ads, conversion tracking, and CRMs, helping marketers optimize for real business outcomes instead of vanity wins. You can find her on LinkedIn: https://www.linkedin.com/in/breannebartlett For more from the February 2026 event, visit...

Melissa Mackey is Head of Paid Search for Compound Growth Marketing. A veteran PPC marketer, she helps clients achieve maximum ROI from paid search. Mackey contributes regularly to several industry publications, including Search Engine Land, Search Engine Journal, MediaPost, and AdWeek, writing on PPC strategy. Mackey has spoken at industry conferences such as SMX Advanced, SMX Next and HeroConf....

After spending over 15 years helping B2B companies solve their marketing problems, Aldwin Neekon has built processes to get you results despite the obstacles that every ad platform puts in the way of B2B companies like yours. His background is in software engineering of all things, and when he has a spare minute he likes to get synthesizers to make that brrrrreeeeeoooowww sound. But mostly he does...

Matt Beswick is a paid marketing manager at Quality Bearings Online, specialising in B2B ecommerce. He recently spoke at brightonSEO and Performance MCR. Matt has spent 16 years in PPC, spending time in-house, agency side and freelance, so he has seen PPC from almost every perspective. You can find him on LinkedIn: https://www.linkedin.com/in/matt-beswick/ For more from the December 2025 event, vi...

The Indie PPC Podcasts' Joey Bidner and Inside Google Ads' Jyll Saskin Gales "meet" for the first time in this live, unedited conversation. They discuss their experiences and insights in Google Ads, sharing tips and strategies for success. Topics include audience targeting, smart bidding, email marketing, third-party tools, and the significance of clear communication and expectation management wit...

Robyn has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and speaks at shows all over the world about marketing on Amazon including SMX Munich, Pubcon, Prosper, and more. Robyn is the co-founder of Marketplace Blueprint, a digital agency that s...

Melanie Katz is a digital marketer with 10 years of experience in paid media, campaign optimization, and data-driven strategy. Some of her favorite projects include simplifying complex workflows, designing marketing tests, and uncovering insights that drive growth. In ad agency roles, she worked with clients including UNIQLO Canada & Conair. Currently, she is building the in-house retail marke...

Reva Minkoff is the Founder and President of Digital4Startups Inc., a full-service marketing agency that specializes in PPC advertising, Google ads, paid social media, search engine optimization, email marketing, and analytics. A graduate of Harvard University and an EMBA from the Quantic School of Business and Technology, Reva currently resides in Chicago. She has helped hundreds of companies wit...

Susan Yen is a PPC strategist with 7+ years' experience helping brands grow through data-driven campaigns. Speaker, team leader, and advocate for inclusion.   You can find her on LinkedIn: https://www.linkedin.com/in/susan-yen   For more from the August 2025 event, visit https://ppc.zone/events/ppc-zone-august-2025    Grab your very own Unofficial Google Ads Merch at https://jy...

Matt Shenton is a Paid Search expert and Biddable Director at Croud, where he leads high-performing teams and delivers data-driven digital strategies for top brands. With over a decade in performance marketing, Matt is known for combining technical depth with practical, results-focused insight. He’s the host of The Paid Search NYC Podcast and organizes regular Paid Search events in New York City,...

Heidi Sturrock is a search marketing advisor who helps in house teams, agencies, and founders drive profitable growth with Google Ads. With experience managing seven figure budgets across ecommerce and lead gen, she brings a strategic lens and hands on expertise to every account. Heidi specializes in modern account structures, full funnel strategy, and uncovering performance opportunities that oth...

Good AF Consulting's Amalia Fowler and Inside Google Ads' Jyll Saskin Gales share a live, unedited conversation originally broadcast on YouTube and LinkedIn. Amalia and Jyll discuss Google Ads strategy in 2025, building a business as a PPC expert, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two PPC besties <3 Follow Amalia on LinkedIn https://www.linkedin.c...

ZATO Marketing's Kirk Williams and Inside Google Ads' Jyll Saskin Gales attended Google Marketing Live 2025 in Mountain View together. In this live, unedited conversation originally broadcast on YouTube and LinkedIn, Kirk and Jyll discussed GML news, writing their bestselling books, growing a brand in PPC, and more. Come be a "fly on the wall" for this candid, in-depth conversation with two leader...

Duane has been called an international man of mystery and digital nomad by friends. He has lived in 6 cities across 3 continents and visited 60 countries around the world. Over the years Duane has had the opportunity to work with brands including LARQ, Birdies, Pela Case, The Lost Co and Tiger Companies. Him and his team help ecom, DTC and retail brands grow through strategy, PPC marketing, and da...

Marjorie Vizethann has spent 20 years in paid search, helping brands use Google Ads to drive real, measurable growth. She has worked with Fortune 500 companies at top agencies and led strategy for brands looking to scale profitably. Now, as CEO and Co-Founder of Alpine Analytix, she helps health, wellness, and fitness brands turn Google Ads into their most profitable paid acquisition channel. She...

John Greenhow is the founder of Clickt.ca. During seven years as a Marketing Director, John learned that real success starts with understanding a business’s financial performance, not just what’s happening inside the ad account. John helps businesses break through revenue stalls and profit plateaus with Google Ads strategies that deeply connect ad performance to overall business health. By bridgin...