PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform?  Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?  Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so? Q2 Have you done anything new this quarter? How is it going? Q3 Have you retired or stopped doing anything this quart...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!). Q3 Are you testing bidding automation so...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client?  Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are som...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experien...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC tool that you absolutely could not live without and why? Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from t...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3  Where is automation NOT working really well for you? Why do you think  it is not working as well as it could/should? (The frustrations question  is coming...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done? Q3 Where is attribution working really well for you? And...

Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today Q3 If so, why...

 #PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 If Santa could make just one PPC wish come true for you in 2019 –  what would it be? (This could be very practical or totally pie in the  sky wishes). Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why? Q3 What do you most wish that @facebook would do or not do in 2019...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What p...

Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing? Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it? Q4...

Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking game? Q3 Amazon, Quora, and other alternatives to Google Ads & Fac...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram? ➡️ If so, are you seeing success over static image counterparts? ➡️ If not, how come? Q2 Sounds like creating video is a top one. What are some of the biggest challenges...

Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient? Q4 How are you tracking your efficiency? Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far. Q5 What tools do you use to improve your effici...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?) Q3 How do you determine additional budget for the holiday season for planning purposes (specif...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your fa...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when working in BingAds? Q3 What is your favorite “secret weapon” when working in Facebook Advertising? Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising? Q5 Wh...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds? Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some pos...

Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs? Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way? Q3 what ppc platform do you find easiest for testing ads and traffic? Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans? Q5...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon).  Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you?  Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why?  Q3: Let’s focus on platforms and campaigns now. Share an example of a situation...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady).  Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) Q1.1: Who here has been using one or both of these in their Di...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke).  Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model?  Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? C...