PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how d...

Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. I...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you bid on your brand terms?  Q2 What is the biggest reason you have for bidding on brand terms?  Q3 What is the biggest reason you have for NOT bidding on brand terms? Q4 What is your best success or worst failure experience with bidding on brand terms? Q5 Do you bid on competitor terms?  Q...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 What is your favourite thing about fall/what are you most looking forward to this season? Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly) Q3 What frustrates you the most about @GoogleAds support? Q4  Given the frustra...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you all get up to this long weekend? Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use. Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real. Q4 What are some best practices those new...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you? Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything f...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no )  Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits  Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Summer is half over... how are your summer goals going? Anything coming up special in August? Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client. Q3 What's your process starting when you do start to plan for BF 2...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little
 Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from th...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.
 Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help y...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc) Q1 In terms of your own self-development, how important is attending a conference to you, and why? 
 Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role? Q3 If you've spoken at a conference - what motivated you to apply? If you've never...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 How did you get into PPC? Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you? Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc Q4 What do you think education programs are m...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin) Q1 How many of you are running YouTube campaigns today? Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy? And yes I said the S word... we need to think that way more Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prosp...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitori...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally d...

Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could reque...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that?  Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboa...

#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it? Q2  What kinds of “spring cleaning” things do you do? Q3 Are there things you think about doing, but don’t quite get around to doing to “s...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has yo...

#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for disp...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it?  Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funn...