PPC Live The Podcast - The F*ck ups that led to Triumphs

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda).  Q1: How long have you been working in paid search?  Q2: How did you get into paid search?  Q3: For someone who is looking to break into PPC, what advice do you have for them? Q4: What are traits you look for in entry-level employees?  Q5 What is something you wish someone told you when you fir...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj).  Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance?  Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not?  Q3 What’s your favorite part about #LinkedInAds?  Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available?...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen).  Q1 Do you use automation features in your PPC management?  Q2 What are some examples of auto-optimization settings you’ve generally seen work well?  Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly?  Q4 Which platform do you trust the most to hold the re...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC).  Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2)  Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your n...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon).  Q1: What is the biggest misconception you’ve encountered about PPC?  Q2: What is the most common misperception you’ve encountered about PPC?  Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts?  Q4: Do you hav...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon).  Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it?  Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it?  Q3: Do you find that the non-technical issues you encounter are more typically with...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz).  Q1. What's your preferred landing page tool to create new pages and why?  Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ?  Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC).  Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be?  Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the indus...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady).  Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible  Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda).  Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube?  Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objec...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location  Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be insp...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem).  Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage?  Q2 Do you generally see one match type have a higher CPC than another for the same key...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platform...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel.  Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat...

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). ​ Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time...