Powerful Personal Brand

Personal branding done right will feel like a true extension of your values. If career advancement is one of those values, here’s what you need to know: Personal branding is important for a number of reasons. It shows people what to expect when they work with you or buy your product. Knowing that, why might personal branding be so important when sketching out your work schedule, goals, and free ti...

One of the most common frustrations for business owners building a personal brand is the unrealistic expectation that if you build it, they will come. A joke you will often hear as we talk about personal brands on this channel is that there is no “easy button”. My guest today shares insights about his own, non-linear personal branding journey and the tips he wishes he knew sooner. - Learn why it’s...

Ask anyone how they view work/life balance and you will hear a different answer each time. So, what kind of universal mindful tactics can anyone can use to achieve this state of mind in their own lives? In what ways does the conventional standard of work and career misguide people into being out of balance? What happens when you’ve made it “to the top” and realize something vital is still missing?...

Now that digital marketing has become a must-have for nearly all businesses, understanding how it works is more important than ever. Unfortunately, there are many myths and misunderstandings surrounding the topic of digital marketing. These myths do more than waste time: they can actually prevent your brand from standing out against your competition (and yes: everyone has competition whether or no...

Authenticity does more than attract your ideal audience; it’s the foundation of brand sustainability over the long term. If you have a long-term vision for your company or brand, authenticity is the ingredient you simply cannot afford to forego. Telling the truth about what “it takes” is what audiences want to see. Gone are the days of posting content solely for likes: if you are not being real wi...

Mental health has a real-time impact on our abilities to prioritize tasks, manage time, and catch mistakes. Yet with all the evidence highlighting the importance of mental health for great workplace performance, mental health is treated more like an option than a need.  The developing brains of children and adolescents paint a clear picture of how mental health shapes executive function (or t...

One of the most destructive and misguided business beliefs is that everyone is watching and judging us. Therefore one of the most powerful business tips regardless of industry is to remember: it's not about you. When business owners fall into the trap of highlighting themselves in their marketing, they might believe it is how trust with an audience is earned. The truth is, the only element that is...

How is it possible that small-business owners who hate sales can end up becoming top sales people? According to our guest today, we have been approaching sales wrong for generations. The advent of social media further highlighted our greatest misunderstanding of sales: It should always begin as a relationship first. Now that platforms like social media are used as cut-and-dry sales tools, potentia...

What does authentic accountability in business look like? One of the most insidious “killers” of innovation and trust in a team is a lack of business accountability. But how is accountability cultivated and communicated? Today my guest Jeff Cohen raises the stake on accountability by framing it a little differently. He affectionately refers to this reframing as being “count-on-able.” When leaders,...

Personal Branding used to seem optional. When did it become a must-have for businesses of every size? There are plenty of myths regarding the necessity of personal branding for small-to-medium sized businesses. The standard marketing tactics used only 15 years ago are no longer enough to engage a younger audience. Today’s consumers look for more than ‘the best deal’ when making purchase decisions....

How do your subconscious thoughts show up in your personal branding, and how can reprogramming the subconscious mind improve the perception of your brand? In this episode, we explore how subconscious thoughts and beliefs shape expectations, create limiting beliefs, impact business decisions, influence the type of clients attracted to your personal brand, inform how you network and connect with pe...

If there was one word of advice about personal branding that today's guest could offer listeners it would be this: marketing is not about ego. After hosting more than 250 podcast episodes, Kathleen Booth has come to realize that successful marketing requires a give-first mentality. While it might be easy to fixate on the ROI of building a personal brand, experts know it requires a long-game approa...

Omnichannel marketing is vital to your personal brands growth. Today I will explain what omnichannel marketing is and how to properly utilize it for your personal brand marketing strategy. You will learn the three things you must do to rise above the noise on social media and reach your ideal audience. Plus find out what you can do to get the social media channels to reward you with higher priorit...

Personal branding as a marketing niche can be difficult to understand. Today I will explain to you what a personal brand strategist does & why you need one. A personal brand strategist will bring experience and objectivity to your personal branding journey. Many people struggle with objectively evaluating themselves and what should be prioritized to create a successful personal brand. This is...

If getting paid speaking engagements is one of your long-term goals as a professional then get out your notepad! I am going to tell you exactly how to get there! The truth is that it can be a long process to get paid speaking engagements, but if you follow my step-by-step instructions and learn from my experience your path to success will be much more straightforward! Know what to expect and how t...

Are you ready to start building your personal brand? Before you pick your signature colors and favorite fonts there are a few things you must figure out first! Number one, a personal brand doesn't make you an expert! You must be qualified and know specifically what you want to offer your audience before you hire a branding or marketing agency. Your personal brand will highlight and amplify your ex...

Looking inwards to become aware of our own limiting beliefs can be very difficult. Often times people may not be aware of their limiting beliefs until it is the one thing standing between them and a successful business. When our thoughts directly impact our income, it’s time to really dig in and find out how changing these thoughts will change the trajectory of our lives and our businesses. One co...

Publicity and personal branding need to work together for you to be successful! This week's show will help you understand the symbiotic relationship between PR and personal branding. You will get a few tips to help you coordinate and align your publicity/PR efforts with your personal branding work as well as general PR advice for successful interviews. You will also hear some great infor...

Do you have some great content you want to self publish on Amazon? Learn what it will take to get your book selling online from a self-publishing expert! Get some tips that will help get your publication in front of the right audience. As well as some "red flags" to watch for when 3rd party groups offer to publish for you. If you want to build your personal brand using thought leadership by author...

If you want to know how to create a system that will build trust between you and your ideal client listen up! In this episode we unpack how thought leadership and business leadership support one another. My guest Cathlyn also gives some great advice about taking your first steps into thought leadership so that you can move forward with confidence! This was an interview with so much wonderful advic...

Learn how to be more productive starting today! If your daily life seems to go by in a blur and you feel like you have just been spinning your wheels then you need to tune in. You will get 3 tips to help get your day back on track and reclaim your time. Plus advice about implementing a change in your routine. We also discuss some common productivity pain points we face as individuals and as busine...

Is your personal brand strategy in alignment with your sales strategy? Find how you can create consistency and authenticity that will develop trust with your target audience. With so many options on the market today even the smallest hint of inconsistency can drive your ideal customer to your competition. You will also learn the 4 golden words that will subconsciously make your sales pitch more ef...

Do you want to know how you can optimize your networking for business success? Today we discuss 3 critical actions you need to take when you are networking that will make your business more successful. You will learn how to make connections and cultivate relationships that will benefit your career and can have a ripple effect on your long-term success. You will also learn how you can create a "30-...

Would you like to create a more powerful and engaging presentation? Learn how with these 5 tips all wrapped up into an easy-to-remember acronym! Plus how our environments shape us as presenters. By the end of this interview, you will understand why some presentations are not as engaging and how to make your message stand out. Today I have the opportunity to interview my guest Anders Boulanger. We...

Learn the 3 habits you can practice daily to develop effective communication. These practices will not only make you a better communicator but they are great tips for increasing your daily mental health. Today I am joined by Jem Fuller, a TEDx speaker, and author. We discuss the importance of effective communication and how anybody can use these daily practices to become better communicators in bu...