Powerful Personal Brand

The rules for college applicants have changed. If you know anyone who will be applying to colleges soon, find out ways they can set themselves apart in their pursuit of enrolling in their dream university. Today’s student faces unique challenges when it comes to satisfying the criteria that is important to job recruiters and university enrollment personnel. My guest today makes a case for why stud...

Many professionals who are considering a career change feel uneasy about pivoting their careers, especially after building a personal brand around their expertise. However, a career change does not mean you have to give up ground in your personal branding journey. Watch the full episode to learn how you can ensure your personal brand evolves as you do. What questions do you have about creating an...

Marketing is easy in the same way that being a pro athlete is “easy” - it comes more naturally to some, but it always requires work. My team and I have a joke about pushing the marketing “easy button” that spits out organic followers and flawless content. The truth is that even for professionals, marketing is a challenge. If it were as easy as most people assume, why do the world’s most prolific b...

The most successful brands lean on storytelling to connect with their audiences because it is a powerful tool. For as long as there has been language, there have been stories. A well-told story does more than capture someone’s attention; it sticks with them. That is precisely what you want from your personal brand, too. Watch this episode to learn why storytelling is so compelling and how you can...

ChatGPT has been a major disrupter in many industries.  When it comes to adapting to the changing landscape of content marketing, here is what you must know: In some ways, Chat GPT is just another tool; however, it’s a tool unlike any we have seen. Separating Chat GPT sensation from fact seems difficult, but with a few key insights and strategies, you can begin navigating the changing waters...

It’s no secret that video content drives engagement and growth. Here is how to leverage it for your personal brand: Not all video content is created equal. If you want to establish a greater degree of authority and visibility, upgrade your video content creation. In this episode, we explore what exactly that means and why your content should look like no one else's. Which of these video content cr...

Did you know that small “imperfections” can actually inspire a more open connection with your online audience? Every platform has its twist on what an effective social media strategy looks like. However, there is a common thread that runs through all of them: authenticity. In this video, my guest and I discuss what authenticity is, what it isn’t, and how you can include more of it in your own soci...

What do comparison and looking over your shoulder have in common? They both distract you from building an impressive personal brand. Today we talk about why building a personal brand feels daunting to everyone and how to get started even when you’re scared of rejection or failure. Which takeaway do you think was the most helpful? Share your thoughts in the comments! For more expert Personal Brandi...

Just because building a solid personal brand takes work doesn’t mean it has to be complicated. If you want to build a strong personal brand, it will need to look different than other brands. However, there is still a common thread that can be found running through all successful personal branding efforts. To find out what it is, watch the video. What were you surprised to learn from this interview...

Have you ever heard someone say, “Blogging is Dead”? This is flat-out untrue. Here is why: It all comes down to how you use content marketing. Chances are, you googled something today. Google is one of the most powerful search engines out there, and it rewards written content. If you want Google to point audiences and prospective clients your way, you must embrace content marketing. In this video,...

Rebranding yourself might feel terrifying, even when it’s necessary. Here is what I learned from my rebranding journey: There are many questions about rebranding successfully. How do you know when a rebrand is in order? How will your audience respond?  How do you announce your rebranding efforts?  Like many aspects of life, there is no one cut-and-dry method to follow. That doesn’t mean...

Why is it so hard to get press coverage these days? The world of PR is changing. The process for getting earned media is different from what it was ten years ago. In this video, we discuss what the Press looks for when selecting their coverage and what you can do to score your earned media. Which of these pitching tips will you put into practice first? Share your thoughts in the comments! Guest Bi...

Imitation is not always the sincerest form of flattery. If you do something really well, it’s only a matter of time before someone notices and possibly copies some of your ideas. It’s going to happen. However, inspiration is not the same as flat-out copying another’s brand. That is what happened to me. It takes a lot of devotion and legwork to build a powerful personal brand from the ground up. Do...

Why is it that the most talented athletes don’t always get the best branding NIL contracts? At the end of the day, professional sports is a form of entertainment. That means that companies and brands will prefer to partner with athletes who deliver that “wow” factor instead of with athletes who are the most talented. Today we learn what criteria these brands and companies look for when offering NI...

Recessions are a great time to start investing in your personal brand. It might sound counter-productive, but it’s true. Investing in your personal brand is no different from investing in the stock market. Regular attention to your investment is what yields long-term gains. Recessions also allow you to rise above your competition.  So here is what you should know about investigating in your b...

Before you start launching any public relations campaigns there are a few details that need to be ironed out first. Without an established brand, public relations will do you little good. Here are some popular questions about establishing your brand with quality public relations campaigns: How do you build a personal brand for yourself when you’re not yet an expert in your field or industry? How l...

You can have flawless core values and still sink your personal brand. Today we are talking about how to identify and choose the goals that nourish and support your personal brand, no matter where you are in your branding journey. All you need to get started is to know your core values. My guest shares three reliable tips to setting intentional goals for your personal brand: 1. Create goals that in...

When it comes to establishing authority in your field, should you use Personal Branding or CEO Branding? In this episode, you’ll learn how CEO branding and personal branding differ and which one you should consider building first. KEY TAKEAWAYS COVERED IN THE PODCAST ● The parameters of CEO Branding ● Which strategy you should use to build your visibility ● How a strong personal brand lays the fou...

You'll find three critical and not-so-secret ingredients in every successful personal brand… You’ve heard me make this point in my other videos because the importance of these three personal branding elements cannot be overstated. The first A of personal branding is altruism. I have spoken ad-nauseum about the power of authenticity. If you think of authenticity as a marketing ploy to gain client l...

What is it about perfectionism that stalls personal brand development? Personal branding is not about perfection - it’s all about authenticity. If perfectionism is at the center of your focus, there is no room to develop an authentic personal brand. There is a common belief that your personal brand must be fully formed and polished before sharing it with your audience. This is not true! Of course,...

Next time you see an ad for a system or process that will make your brand successful overnight, proceed with caution. Here is why: Since entrepreneurship gained rapid popularity in 2020, there’s been a flood of information about what it takes to create a successful brand. However, not all the information out there is true or reliable. Sometimes lies sell better than the truth. Let’s lay out the mo...

Podcasting has become one of the most effective branding tools available. Here is what you can do to avoid being a podcast abuser: Podcasting can make people act out of character, do and say things they wouldn’t normally do or say, and generally forget how to communicate. Remember the primary function of a podcast: to share valuable ideas and explore the problems people are desperate to solve.&nbs...

Like it or not, people make snap judgments about your appearance. How can you use this tendency to your advantage for your personal brand? My guests today use their specialized knowledge to help professionals make powerful first impressions about their personal brands without needing to say a word. Some people might consider personal style to be an expression of vanity. This mom-and-daughter duo d...

What’s the most significant difference between managing a social media account for the President of the United States and managing your own? It turns out it may all boil down to perspective. My guest today learned a few lessons while running the @Barakobama Twitter account during Pres. Obama’s second term. At the time, the paradigm of using a personal social media account to support policy and rel...

You need more than showing up online to build your personal brand. Common misunderstandings about personal branding have created a wave of mindset and strategy issues. While showing up online is part of the strategy, it is by no means the whole story. Today my guest and I broke down a few of the most common mindset snags and what you can do to avoid them. For instance: most people feel pressured t...