Powerful Personal Brand

This episode of the Powerful Personal Brand Podcast was inspired by a PR horror story. After seeing a discussion about a startup that spent heavily on PR and had nothing to show for it, my co-founder, Gordon Gooch, and I just had to talk about it. During our discussion, we unpack what is going to happen in 2026 when traditional PR falls short. Especially when PR efforts aren’t paired with brand st...

Most CEOs are visible, but that doesn’t mean they build trust, authority, or real market influence. In this episode of the Powerful Personal Brand Podcast , I explain why executive branding is an important lever for CEOs and executives today. I’m Claire Bahn, CEO of Claire Bahn Group, and I’ve spent over 15 years helping executives, founders, and leaders build authority, influence, and visibility...

Great leadership isn’t just about experience or expertise. It’s about how you build trust, how you communicate your perspective, and how you show up in a way people actually believe. In this episode, I’m joined by Sébastien Page, Head of Global Multi-Asset and Chief Investment Officer at T. Rowe Price, and author of The Psychology of Leadership . We talk about what leadership looks like today, and...

People want to build a personal brand, they want to be known, they want more visibility, but they don’t want to be an influencer. And they think those two things are the same. They’re not. In this episode of the Powerful Personal Brand Podcast , I’m joined by Sarah Boyd, co-CEO and CRO of The Digital Department, to unpack the difference between personal branding, thought leadership, and influencer...

AI can support your content process. It can’t replace your perspective. In this episode of the Powerful Personal Brand Podcast, I’m joined by Claire Bahn Group co-founder Gordon Gooch to discuss why thought leadership matters more than ever in the AI era. We disarm the growing temptation to let AI generate executive content, highlighting why that approach weakens credibility and what leaders risk...

Executive visibility is no longer optional. It’s an integral part of how trust, credibility, and leadership are evaluated. In this episode of the Powerful Personal Brand Podcast , I’m joined by Claire Bahn Group co-founder Gordon Gooch to unpack why executives can no longer afford to stay invisible. We explore what has changed in the digital landscape, why personal branding has become a business i...

For a long time, founders could rely on a strong company brand and traditional media to build visibility. But the formula has changed. In this episode of the Powerful Personal Brand Podcast , I sit down with jewelry PR expert Yael Fraynd, founder of YaYa Publicity, to talk about why personal branding has become essential in today’s digital-first world. We discuss how PR and marketing have evolved,...

Personal branding is not about self-promotion. It is about having the courage to be seen. I’m Claire Bahn, host of the Powerful Personal Brand Podcast , and in this episode, I sit down with Greg Brewer, award-winning winemaker and 2020 Wine Enthusiast Winemaker of the Year, to explore what it truly takes to build a lasting reputation. From starting Brewer Clifton with just $12,000 to becoming the...

Personal branding isn’t about being perfect. It’s about being trusted and delivering real results. In this episode of the Powerful Personal Brand Podcast , I sit down with Tim Berney, CEO of VI Marketing and Branding, to explore why personal branding is built on the same foundation as successful corporate branding: clarity, consistency, and credibility. We dig into how trust is earned in today’s d...

If no one notices you, your personal brand can’t do its job. In this episode of the Powerful Personal Brand Podcast, I’m joined by Jacques Spitzer, a four-time Emmy Award–winning creative entrepreneur and founder of Raindrop Agency, to explore what it really takes to build a personal brand that captures attention without compromising trust. We dive into the psychology behind attention, why being g...

Personal branding isn’t just for celebrities or influencers anymore. It’s quickly becoming a must-have for anyone who wants long-term career relevance and opportunity. In this episode of the Powerful Personal Brand Podcast, I’m joined by Andrew Stallings, founder of Athelo Group, an athlete marketing agency known for building enduring brands beyond the playing field. We dive into how personal bran...

Your personal brand is already in motion, whether you’re shaping it on purpose or not. In this episode of the Powerful Personal Brand Podcast, I sit down with Kat Jones, an award-winning communications leader and founder of Motiv, to unpack what it really takes to build a personal brand that feels real, sustainable, and magnetic. We talk about how kindness, credibility, and clarity aren’t just per...

What if personal branding is not about being louder, but being clearer? In this episode of The Powerful Personal Brand Podcast , I’m joined by branding expert and author Allen Adamson to break down why storytelling, not visibility, is the real driver of personal branding success in today’s attention economy. We explore why so many people struggle to stand out, even when they are highly qualified,...

In this episode of The Powerful Personal Brand Podcast, I’m joined by Jackie Coffey, a real estate investor, educator, and author of How Not to Flip a House , to talk about why being yourself loudly is one of the most effective personal branding strategies you can use. Jackie has built a 20+ year career by going against the grain and leading with honesty instead of polish. We break down why imperf...

Personal branding in sports is often reduced to NIL deals and monetization. This conversation goes deeper. In this episode of the Powerful Personal Brand Podcast, I’m joined by Dr. Nataliya Bredikhina, a sports management professor, former Division I athlete, and leading researcher in athlete branding and social media, to explore how personal branding shapes identity, opportunity, and mental resil...

Athletes have personal brands, whether they invest in them or not. In this episode of the Powerful Personal Brand Podcast, I’m joined by Tim Hayden, an entrepreneur, investor, and sports business leader, to unpack why personal branding is now essential for career growth, NIL opportunities, and long-term relevance in the sports industry. You’ll learn: What personal branding really means today, incl...

What does it really take to build a personal brand that people trust, connect with, and buy from—especially in a world that feels louder and more artificial by the day? In this episode of the Powerful Personal Brand Podcast, I sit down with Lindsay Paychuk, an inspiring entrepreneur and marketer who turned just $500 into a thriving seven-figure business. Her secret? Authentic storytelling. We dive...

In this episode of the Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, for an honest conversation about why CEO branding isn’t just a trend—it’s a business imperative. We explore how the role of the CEO has shifted in the digital era, and why relying on traditional marketing alone no longer cuts it. People don’t connect with logos—they connect with leaders. I break down...

What is a personal brand, and why do you need one? In this episode of The Powerful Personal Brand Podcast, I’m joined by my co-founder, Gordon Gooch, to break it all down. We’ll discuss what personal branding really means (beyond just an online presence) and why it’s essential for career growth and entrepreneurship. Whether you’re growing your career or building a business, the way you present you...

Are you relying on old-school networking to grow your career or business? In this episode of The Powerful Personal Brand Podcast, I explain why building a strong personal brand might be even more important than traditional networking. I share my personal experiences advising professionals on how to stand out, why most people resist branding (and why that’s a mistake), and the real secret to attrac...

If you are serious about forging your personal brand, it’s worth it to address latent self-sabotaging ways. Here’s how to spot the 10 most common ways professionals sabotage their personal brands: Establishing a strong personal brand starts with addressing yourself. That can look like keeping your cool while strangers (or worse yet, “friends”) throw shade in your comment section. It can look like...

If you want to create a warm connection with your audience, look no further than these podcasting tips: My guest today has a professional background in radio, but you don’t need a background in broadcasting to launch a successful podcast. In this episode, we share practical podcast tips, lessons, hardships, and insights that we wish we knew when we first started our own podcasts. Whether you are a...

Is being an expert all it takes to build a brand? No. And here’s why: There is often a significant disconnect between “founder logic” and “customer logic.” In other words, the details that founders typically care about are rarely the same details that customers care about. That misunderstanding between them creates pain points for customers. My guest today is an industry expert who identified and...

Are you due for a rebrand? If so, how can you do it without losing your audience and credibility? My guest today went from being a top-performing litigator who wore navy suits every day to becoming a colorful TikTok sensation. How did she pull it off? Through authentic personal branding. Now more than ever, those know, like, and trust factors are critical for separating yourself from other profess...

What can we learn from someone with 1 million followers about building a personal brand? After getting into the digital content creator game, you soon learn a few rules that apply to everyone. Effective growth strategies can be applied across a multitude of industries. The foundation of solid content creation is the same: answer your audience’s burning questions. Successful digital content creatio...