Power Hour Optometry

In this eye-opening episode of The Power Hour , Eugene Shatsman sits down with Dr. Ruth Mannschreck , a seasoned dentist, business strategist, and founder of Shoreline Strategies LLC , who shares the transformational story of how a personal crisis forced her to completely rethink how her business operated . The result? Fewer hours, more profit, and a healthier team culture, all built through a mod...

What if scaling your optometry practice isn't inside the exam lane , but outside it?   In this week's episode of Power Hour , Eugene Shatsman sits down with a legend in the industry — Dr. Gary Gerber , co-founder of Treehouse Eyes, seasoned consultant, and founder of the Power Practice , for a conversation that breaks every mold you've come to expect from practice growth advice.  

In this forward-looking episode of Power Hour , host Eugene Shatsman is joined by Dr. Scot Morris and Dr. Rehan Ahmed — AI innovators and co-editors of the acclaimed AI in Eyecare journal. These aren't theorists , they're clinicians embedded in the tech that's actively shaping the future of optometry.  

Every leader has saboteurs. The question is — are yours running the show?   In this episode of Power Hour , host Eugene Shatsman sits down with Natalie Siston , international speaker, bestselling author, and Lead Presenter at Positive Intelligence , to unpack one of the most transformative frameworks in leadership today: mental fitness.  

Why does your EHR feel more like a burden than a solution? Eugene Shatsman sits down with leaders from RevolutionEHR, Eyefinity, and practicing ODs to discuss the painful realities of optometric software — and what the next generation must do differently.

What if the very thing you thought would hold you back , became the motivation behind your greatest impact?   In this deeply personal and inspiring episode of Power Hour , host Eugene Shatsman sits down with Brad and Brian Manning — the powerhouse duo behind Two Blind Brothers, to explore how vision loss sparked one of the most purpose-driven brands in America.  

Technology is no longer a "nice-to-have" in optometry — it's the edge that separates growing practices from stagnant ones.   In this episode of Power Hour , Eugene Shatsman brings together two leading innovators transforming how care is delivered and experienced: Grant Schmid , VP of Business Development at  Altris AI , and Steven Marinkovich , Sr. Director of Sales at Adit . Together, they unpack...

What do the fastest-growing practices in optometry have in common? They track the right number s, and know how to act on them.   In this data-packed episode of Power Hour, Eugene Shatsman welcomes back Dr. Jason Lake , f ounder of the Elevate Conference and a recognized leader in practice analytics, to kick off a brand-new quarterly series built for the numbers-driven OD.  

You don't need more patients — you need more from each visit.   That's the lesson Dr. Janelle Davison learned after transforming her practice into a lean, high-performing operation that runs on technology and trust. She didn't scale by adding exam slots. She scaled by designing a smarter model, one that prioritizes revenue per patient and gets patients saying "yes" before they even walk in the doo...

Optical is often the most overlooked revenue driver in your practice — but not for Kayla Ashlee .   As founder and CEO of Spexy , and the creator of FrameTurn ®, Kayla has trained hundreds of optical teams on how to turn product conversations into moments of trust, clarity, and connection.  

Efficiency isn't just about cutting costs — it's about finding new growth opportunities, and two major innovations are leading the way forward.   In this final installment of our Power Hour Innovator Series, Eugene Shatsman sits down with the teams behind Barti and Teem — two companies transforming how practices run smarter, not harder.  

In this episode of Power Hour, renowned author and customer experience strategist, Dr. Joseph Michelli, joins Eugene Shatsman to explore how practices can craft emotional, memorable, and loyalty-driven experiences that set them apart. With a track record that includes Starbucks, Mercedes-Benz, Ritz-Carlton, and Zappos, Michelli unpacks how optometry practices, no matter the size, can apply the sam...

Most practices think buying the latest tech nology will automatically boost revenue — but Dr. Sage Hider says it's not about what you buy, it's how you use it.  

This isn't a clinical episode, it's a human one.   Kenneth Hines, known online as Professor Hines , is a celebrity photographer with a global portfolio. Despite depending on his eyes to make a living, he quietly lived with deteriorating vision, avoiding the eye doctor for over a decade. It wasn't cost. It wasn't access. It was something deeper.  

Some patients walk out feeling wowed. Others walk away — and never come back. What's the difference? It's not your prices. It's not your credentials and the experience .   In this eye-opening episode of Power Hour, Eugene Shatsman sits down with Shareef Mahdavi — industry consultant, speaker, and author of Beyond Bedside Manner — to expose one of the most overlooked (yet most profitable) parts of...

Most practices think about growth in terms of marketing — but what if the real advantage lies in how you use technology to engage patients before they even pick up the phone?  

Optometry is facing some of its biggest challenges yet — from Medicare reimbursement cuts to scope expansion battles and new legislative threats that could redefine the profession. If you think these issues won't impact your practice, think again.

Forget routine exams — eye care's future just walked off the showroom floor at Vision Expo East 2025, and we've got your VIP ticket right here. Host Eugene Shatsman caught up with top executives from CareCredit, ZEISS, Silhouette Optical, and RevitalVision to uncover the innovations that had the industry buzzing. Whether it's turning patient conversations into profitable treatments, groundbreaking...

Most practices stop at routine eye exams — but what if your practice could unlock new ( cas h-pay) revenue streams and provide high-value specialty care without feeling like you're selling to patients?   Dr. Jordan Dau started Dau Family Eyecare from scratch, transforming it into a technology-driven, specialty-focused practice that sees 100-150 patients per week and is expanding to a second locati...

Building a thriving optometry practice isn't about luck — I t's about strategy, efficiency, and data-driven decisions . Dr. David Cockrell has spent over 40 years refining the formula for success, turning his practice into a 12,000 sq. ft. powerhouse where five doctors each see 40 patients a day , without sacrificing quality of care.  

Innovation isn't just reshaping tech— it's transforming eye care , and your practice can be at the forefront. Ruth Yomtoubian , innovation leader at VSP , joins Eugene Shatsman to discuss the cutting-edge trends shaping eye care's future . Fresh from CES , the world's largest tech show—she reveals how AI, data, and multi-sensory tech are redefining healthcare and why optometrists need to take noti...

Hiring good staff is hard. Keeping them? Even harder.   Staff turnover, burnout, and lack of reliability and engagement are part of a challenge that most practices fac e today : an ever-present staffing puzzle.  

Every practice owner understands the cost of making a change , b ut what about the cost of staying exactly the same ?   

How will the economy shape your practice in the next five years? In this live-recorded episode of Power Hour , host Eugene Shatsman and industry expert Dr. Jason Lake break down the economic trends and cost management strategies that will define the future of optometry . Recorded after attending a series of impactful industry lectures on economic forecasts, tariffs, and inflation, this episode bri...

Optometry is evolving, and the data is clear - 2025 is the year to take action. In this week's Power Hour, Eugene Shatsman hosts Ashley Mills, CEO of The Vision Council, and Alysse Henkel, VP of Research & Insights, to uncover two game-changing topics: the revamped Vision Expo East 2025 and exclusive, hot-off-the-press industry data.