Power Hour Optometry

What if one of the biggest opportunities to grow your practice had absolutely nothing to do with attracting more patients? No additional doctor. No new equipment. No bigger marketing budget. Just getting significantly better at what is already happening inside your four walls. In this week's episode of Power Hour, host Eugene Shatsman sits down with Jamie Rosin, Co-Author and Creator of Eyecare B....

What if an optometrist working four days a week, with no associate doctors, could generate nearly $1.5 million in annual collections from a practice that sells no glasses or contact lenses? That alone makes this practice unusual. But the more interesting question is how? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Kerry Reeves, Owner of Advanced Eye Care, to unpac...

What if your next big optical growth opportunity has nothing to do with bringing more patients through the door? What if it is already sitting on your frame board? This week's Power Hour was recorded live on stage at Eyecare B.O.S.S. Live, where Eugene Shatsman sat down with Kayla Ashlee, CEO & Founder of SPEXY, to dig into what hundreds of independent opticals are revealing about inventory, captu...

Patients are waiting longer. They are more concerned about cost. Practices are feeling the pressure of the economy. None of that is particularly surprising. But then the latest industry data shows something much more interesting: When certain patients do come in, and when they decide to buy, they appear willing to spend considerably more. In this week's episode of Power Hour, host Eugene Shatsman...

What would change inside your practice if you stopped thinking of the optical as simply where patients go after the exam, and started thinking about it as a place people genuinely want to shop? That question sits at the center of this week's Power Hour. In this week's episode, host Eugene Shatsman sits down with David Friedfeld, President and Co-Owner of ClearVision Optical, a 78-year-old family-o...

For years, the conversation with AMD patients has largely been about one thing: How do we slow this down? But Dr. Dalton Brothers and Dr. Chris White are having a very different conversation with their patients today – they talk about how to maintain and improve it.  In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Dalton Brothers, Owner and Founder of Brothers Vision Consu...

What if one of the biggest opportunities in your back-to-school schedule did not require more chair time? Dr. Kate Daluyin has built a highly successful myopia management program inside Vision Source Studio 20/20, and one part of her process immediately caught Eugene's attention. When Dr. Daluyin identifies a child who needs myopia management, most of the deeper conversations with the family happe...

How many good ideas have disappeared inside your practice? You heard something at a conference, identified a new revenue opportunity, and told the team what needed to change. Everyone agreed. But then, a few weeks later, you realized nobody was really doing it anymore. That is not an idea problem. It is an execution problem. This week on Power Hour, host Eugene Shatsman sits down with Co-Creator o...

Most ODs who enter aesthetics start in a similar place. They purchase IPL or radio frequency technology for dry eye. They discover the equipment can do more. They add a few aesthetic treatments to the schedule, and then the opportunity stalls. The devices are there. Patients show some interest. But aesthetics never becomes a real business. This week on Power Hour, host Eugene Shatsman sits down wi...

Most practices assume that selling more glasses means making more money. But what if that is not always true? In this week's episode of Power Hour, host Eugene Shatsman sits down with Dr. Lacy Crissup (Co-Owner of Claremore Eye Associates), Dr. Trinae Rosato (Owner of Rosato Family Eyecare LLC) and Dr. Brian Abert (Founder of Vista Eye Care and Member of the AOA & COA), to discuss what happened wh...

How are you? Most people answer that question without thinking. "Good. Fine. Okay." Then the conversation moves on, and nothing meaningful is learned. But what if that question is one of the reasons so many conversations stay stuck at the surface? In this week's episode of Power Hour, host Eugene Shatsman sits down with Bart Foster, Founder and CEO of BusinessOutside, to discuss how better questio...

Independent practice performance is under pressure. Refractions are down. Revenue is down. Exam-only behavior is climbing. And for many practices, the first half of 2026 has been much tougher than expected. In this week's episode of Power Hour, Eugene Shatsman sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port, to examine real-time independent practice performance data and discuss...

You did the exam. You built the relationship. You made the recommendation. And then the patient walked out and bought their eyewear somewhere else. That moment is one of the most frustrating leaks in an independent practice. But it is also one of the most strategic opportunities. In this week's episode of Power Hour, host Eugene Shatsman sits down with Megan Molony, Vice-President of the Optical W...

What does it actually mean to be the CEO of your practice? For many practice owners, that question does not become real until growth starts creating pressure. The practice gets busier. The team needs more direction. Associates need more training. Patients still expect the owner's touch. And suddenly, the thing that once felt like a successful business starts feeling like a very well-paying job. Th...

There's a moment in every specialty service conversation where the patient either leans in or checks out. And in dry eye, that moment usually has very little to do with the machine. It has to do with whether the patient understands what the doctor sees, why it matters, and what happens if they do nothing. That's where this week's Power Hour with Dr. Todd Cohan, Owner of Midwest Dry Eye Center and...

By overwhelming request, we've decided to do something special for our Power Hour listeners. As a thank you for being part of the community, we've partnered with Amazon to make the Kindle version of The Eyecare B.O.S.S. book completely free, only for the next 48 hours. If you've listened to our recent Power Hour episodes introducing The Eyecare B.O.S.S., you know this isn't just another business b...

Some practices are built from scratch; others are inherited. While both come with challenges, inheriting a practice brings a unique responsibility: preserving what made it successful while finding the courage to evolve it for the future. In this episode of Power Hour, Eugene sits down with Dr. Luke Small, a third-generation optometrist and Owner of Armstrong & Small Eye Care Centre, one of the old...

For more than two decades, some of the most important conversations in optometry have happened quietly behind the scenes. Not on stages. Not in public Facebook groups. But inside private discussions where doctors could speak openly with each other about what was really happening inside the profession. That eventually became ODwire. In this episode of Power Hour, Eugene sits down with Dr. Adam Fark...

EXCLUSIVE OPPORTUNITY: Be the first to get the book, "The Eyecare BOSS," by Eugene Shatsman & Jamie Rosin → https://eyecareboss.com/   When practice owners are asked about their biggest challenge, the answer is usually the same: People. Because when your team is aligned, accountable, and operating at a high level, growth feels possible. New ideas get implemented. Patients have a better experience....

More revenue per patient. It's one of the most talked-about goals in private practice right now. But in this episode of Power Hour, Dr. Patricia Poma makes something very clear: You do not get there by chasing every new machine, trend, or specialty that shows up on the market. You get there by building intentionally. That is exactly why the shift toward a specialty-driven practice is starting to g...

Membership plans are starting to move from an interesting idea to something practices genuinely need to understand. In this episode of Power Hour, host Eugene Shatsman sits down with Cody Tomasik, Founder and CEO of DirectOD, a platform built within real optometry practices to solve the frustrations of vision plans, low reimbursements, and cash-pay patient retention. What makes this conversation c...

364 days of silence, then one automated appointment text. A patient who walks in completely unprepared to purchase. This is the current state of most optometric practices, and according to consumer expert Jeff Fromm, it's a massive missed opportunity. In this week's Power Hour, Eugene Shatsman is joined by Philip Alexander, AI Technologist and CEO of AnswerMyQ, and Jeff Fromm, a 5x author who has...

187,000,000 views. 1.3 million subscribers. +- 500 long-form videos. And right now, thousands of people are watching his content live. Not a media company. Not a full-time influencer. A doctor. In this week's Power Hour, Dr. Joseph Allen, Founder of Doctor Eye Health, breaks down how he built one of the largest eye care education platforms on YouTube, from zero experience in 2018 to a global audie...

In this episode of Power Hour, host Eugene sits down with Dr. Jason Lake, General Manager of PERC & Opti-Port for another Metric of the Quarter, and this one hits differently. Some episodes give you ideas. This one gives you numbers you can't ignore.

AI is everywhere right now. And the real challenge right now isn't access, but knowing what to trust. Every vendor has a solution. Every platform claims to be "intelligent." Every conversation seems to come back to what AI is going to do next. But when you step into your practice, the question becomes much simpler: What actually works for me? In this episode of Power Hour, host Eugene Shatsman sit...