Richard Behney

Potty Talk - The Podcast for Plumbing Business Owners

Business EN ↓ 452 episodes

Thanks for catching Potty Talk, THE podcast for plumbing business owners. I'm Richard Behney, The Million Dollar Plumber and I teach the "business" of the plumbing -- everything from how to start a plumbing business and grow a plumbing business. To showing you how to figure your pricing correctly, find new customers, hire the best tradesmen, brand your company to stand out in your market, increase your online presence and everything in between.

Be sure to visit the podcast's website and support the creator: themilliondollarplumber.com

Author

Richard Behney

Category

Business

Podcast website

themilliondollarplumber.com

Latest episode

Aug 31, 2026

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Episodes

Episode 326 - Know Your Worth to Make More Money and Grow Your Business 13.09.2021

Do you want to make more money with your plumbing business?  Join the Million Dollar Plumber and the Lovely Laura as they share three simple steps you can take today to grow your business and your top line. To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.themilliondollarplumber.com.   Thanks for catching...

Episode 325 - An Honest Hourly Rate Helped these Masterminds Make Ends Meet 30.08.2021

Richard and the Lovely Laura are joined by three Plumbing Masterminds to discuss how they overcame their hourly rate fears and anxieties to finally charge what they’re worth and become successful. [00:38] Intro to Masters episode [07:32] Here are the Masters [09:04] The Masters’ starting hourly rate [11:01] What was life like at the original hourly rate? [13:49] The Honest Hourly Rate Calculator [...

Episode 324 - Consistency Builds Trust and Gets More Plumbing Customers 23.08.2021

In the final part of the “How to Get More Plumbing Customers” series, Richard and Laura discuss how consistency, professionalism, and making your customer comfortable can build trust. People buy from those they know, like, and trust and this week we conclude the series. [04:12] On a scale of 1-10, how important is trust when making a buying decision? [07:06] Consistency is Key [12:15] Be a Pro (no...

Episode 323 - Increasing Likability to Get More Plumbing Customers 16.08.2021

In part two of the series “How to Get More Plumbing Customers,” Richard and Laura share how you can increase your likability to customers. It’s as simple as listening, respecting their home, and showing appreciation. [04:31] Last episode, how to get customers to know you [05:51] Question of the night: What’s a brand you really like? [11:18] KickCharge Creative plug [12:01] First Impressions Matter...

Episode 322 - Be Unique to Grow Your Customer Base 27.07.2021

In part  1 of the three-part series, How to Get More Plumbing Customers, Richard and Laura share how you can get more plumbing customers to know who you are. (07:15) Intro - How to Get More Plumbing Customers (09:04) Stand Out from the Crowd (15:05) Meet Them Where They’re At (22:46) MDP Blueprint FREE (24:52) Be Their Neighbor (32:54) Success Academy → Grab my FREE Million Dollar Plumber Blu...

Episode 321 - From Sluggish to Energetic: The Fountain of Youth 20.07.2021

In the final part of our “Living an Intentional Life” series, Richard and Laura share their personal stories of their journey to find the fountain of youth. They discuss how testosterone injections can improve your mindset, stamina, energy, and more. WARNING: Mature content [14:28] Symptoms of Low T    [15:19]Richard's Story    [19:39] Getting Testosterone Injections was the An...

Episode 320 - Personal Growth for Successful People 07.07.2021

How do you level up and avoid being stagnant?  In part four of the five-part series, "Living an Intentional Life", Richard and Laura share three keys to a life of growth. (09:28) Keep Moving Forward (14:30) Leaders are Readers (28:29) Surround Yourself with Successful People (37:28) Richard's Call to Action → Grab my FREE Million Dollar Plumber Blueprint learn how to build a secure and profit...

Episode 319 - A Happy Marriage Supports a Successful Business 29.06.2021

In this episode we share how we have been intentional about keeping the romance in our relationship after almost 30 years of business, life, and kids and why that’s important to the success of our business. Timestamps:  5:48 You have to be intentional in life   6:33 A happy marriage is critical to the success of your business  8:27 Honor each other  17:23 Almost every plumbing...

Episode 318 - Achieve Business Goals by Being Intentional 22.06.2021

In this episode we show you how to live the life of your dreams. You can achieve your business goals by being intentional, by living an intentional life. We share our daily routine and how setting a course for your life can get you where you want to go. Being Intentional leads to the life you desire (2:30) How to achieve goals and get to your destination (11:19) Writing it down and speaking it out...

Episode 317 - How Uniforms Can Make More Money for Your Plumbing Business 09.06.2021

People judge a book by it's cover and it's never more true than for your plumbing technicians.  In this edition of Potty Talk LIVE, Richard and Laura talk about one of the easiest ways to increase your value and make you stand out among your competition. Thanks for catching Potty Talk LIVE, THE show for plumbing business owners.  I'm Richard Behney, The Million Dollar Plumber and I teach...

Episode 316 - Turn that Price Quote Request into a Valuable Customer Experience 26.05.2021

Turn that request for a price quote into a valuable customer experience. In this episode we answer the question “should I quote prices over the phone” with a resounding No! Read on to understand why it’s not professional, how to focus on value, and why the person asking may not be your ideal customer. Timestamps: 12:51 Never ever give pricing over the phone. Number one: It's not professional. 17:4...

Episode 315 - Business Branding Is Important to Your Plumbing Business 12.05.2021

In this edition of 🔥 Potty Talk LIVE 🔥 Richard challenges you to re-think your plumbing business brand and explains why good business branding is important. (10:29) There are things you gotta know before you even get to brand, but branding can be one of those things that should be right up front. (11:37) Branding differentiates you from everyone else. (18:34) Good branding elevates you. (23:15)...

Episode 314 - It Ain't About Plumbing 07.05.2021

Richard often says, “It ain’t about the plumbing,” but what does that mean? A successful plumbing business is built on 3 key things: the right purpose, the right people and the right processes. In this episode we share how to make these a part of your plumbing business to increase your profitability and achieve lasting success. (5:19) 95% of all plumbing businesses fail. And a lot of the rest just...

Episode 313 - Save Time and Gain More Business Success 27.04.2021

In part four of a four-part series, "Million Dollar Plumber Mindset", Richard and Laura share how to create more time to work ON your business instead of IN your business.  Your time is valuable for business success. Learn how you can save time, create jobs, and build a successful business with the freedom lifestyle. 😎  Timestamps: (10:54) We've been conditioned to have a scarcity minds...

Episode 312 - How to Overcome a Scarcity Mindset 20.04.2021

In part three of a four-part series, 😎"MDP Mindset",😎 Richard and Laura share how going from a scarcity mindset to an abundance💥 mindset 💥 will dramatically change your plumbing business and your life.🤯   To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.themilliondollarplumber.com.  Thanks for catchi...

Episode 311 - Birds of a Feather: Change Your Mindset About Family and Friends to Achieve Goals 23.03.2021

In part two of a four-part series, "MDP Mindset", Richard and Laura show why the people you hang out with could actually be sabotaging the success of your plumbing business and what you can do to avoid that pitfall.   👇See timestamps in comments. 👇   To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.them...

Episode 310 - How to Develop the Mindset of a Plumbing CEO 10.03.2021

In part one of a four-part series, "MDP Mindset," Richard and Laura share how to go from thinking like a plumber to becoming a CEO of your plumbing business, and why it is vital to the success of your business that you make that mind shift. Timestamps 10:08 Let’s talk about the Million Dollar Plumber mindset. 11:22 When you meet someone for the first time and they ask, “What you do for a living?,”...

Episode 309 - Firing an Employee. When and Why. 03.03.2021

There are three reasons for firing a plumbing tech. Fire, as soon as you find out their technical skills are  below average. Fire if you have character issues. Fire if they refuse to follow your rules. Don’t make the same mistakes we made by holding on to guys too long. Fire quickly. (6:24) I've fired hundreds, more than I wanted to. The first time I had to fire one of my guys, I was up all n...

Episode 308 - Retain Your Employees with Piece Rate Pay 24.02.2021

The best way to retain good plumbing technicians is by paying well. And the best incentive pay type is piece rate pay. With piece rate, you determine the amount of time and money a job is worth. You charge the customer for that amount of time, and you pay the technician for that amount of time. You create more time, your techs are paid for more hours, your business sells more, and your customers a...

Episode 307 - Pricing Plumbing Emergency Services 17.02.2021

Richard shares one of the biggest mistakes he made with his plumbing business. It was a bitter cold February with lots of plumbing emergency calls. It was a record high for service calls -- but a record low for profits. Timestamps (9:30) One of the biggest mistakes I made as a plumbing business owner was in a bitter cold February.\ (13:17) Don't do any frozen pipe call for less than $500. (13:53)...

Episode 306 - How Do I Train My Plumbing Techs? 10.02.2021

You've hired a plumber for your plumbing business. Great! Now what? 🧐 In this Potty Talk LIVE episode Richard talks about how to train your new plumber for success.💥 Timestamps: (16:50) When a new plumber starts on Monday, he should be in the truck, on his own, Friday. (18:20) Plumber training ain’t about plumbing. (20:50) You should train on the processes and procedures of your business, your e...

Episode 305 - Plumber Recruitment and Hiring 03.02.2021

Can't seem to recruit good plumbers?  It’s not about plumbing, it's about character. Character matters most! In this episode of Potty Talk LIVE, Richard goes over the recruitment process for how to attract and hire quality plumbers for your plumbing business. Timestamps: (9:36) It ain’t about plumbing. It’s a waste of time to run these guys through a whole plumbing test and ask them all these...

Episode 304 - Should You Charge a Service Call Fee? 26.01.2021

Should you charge a fee for making service calls? Richard and Laura discuss the importance of knowing your value; and charging for it. It will help qualify the right customer. Value your time and help keep your business succeeding.   To watch my other full-length videos, read my articles, or get access to a free Million dollar Plumbing Blueprint, visit https://www.themilliondollarplumber.com....

Episode 303 - New or Used Plumbing Truck? 19.01.2021

Is it better to buy a new plumbing truck or a used truck for your plumbing business? In this edition of Potty Talk LIVE, Richard goes over the pros and cons of both and how the right decision can add value to your business, save time and money, and attract new plumbers to grow your business. Timestamps: [4:21] Richard's first truck cost him a lot of money ... because it was a piece of crap [11:05]...

Episode 302 - You need To Hire a Customer Service Rep for your Plumbing Business 12.01.2021

There are three clear reasons to hire a Customer Service Rep 🧐. If you're missing calls, if you're pre-qualifying calls, and if you have a plumbing business . It’s so important that when we’re coaching plumbing business owners, we almost insist that they hire a CSR before they hire another plumber. If you want to grow your plumbing business, you need to hire a CSR. 💥 (7:05) The right time to hir...

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