Podcasting Your Brand

What is the most important consideration when launching a podcast? This question was posed to me recently, and I thought my trifecta answer of your why, your ecosystem, and your plate was applicable to all podcasters–whether you are preparing for episode 1, 100, or 1,000 of your show. In order to be sure you are hitting your audience and content targets, you need to look at your show with fresh ey...

We are gearing up for Season 3 of Podcasting Your Brand! Listen in for a mix of my new daily podcasting tips that I've been posting on Instagram (@FlintStoneMedia) and TikTok (@ProducerJaime). Plus, I will update you on the exciting changes for Season 3 that will elevate the value of this show and its ability to help YOU become a better podcaster. Gear up for Season 3, listen in to my carousel of...

Today, I want to make sure you are thinking strategically about your podcast in terms of the holidays and heading into the new year. What should be on your end-of-year to-do list? And, what opportunities might you be able to take advantage of? Well, I will first be sharing some considerations you should think through and plan for in terms of how the holidays will impact your show's production and...

Audience engagement is a key component to the success of most podcasts and podcasters. So, how do you do it? I will first run through the many benefits that come from engaging with your listeners. Then, I will give you a run down of ways to have that kind of back-and-forth relationship with your audience that goes well beyond your closing calls to action. And, nope… I am NOT talking about social m...

I had the honor of presenting twice virtually at the 4th annual Afros & Audio Podcast Festival this past October, and I am sharing one of those presentations on monetization here with you today! I will be highlighting the tactics I have used over the years to design shows that are ripe for sponsorship and other types of monetization. First, I will explain why, as a blanket rule for podcasters, the...

I will share with you the four main positive drivers for search engine optimization that I want you to focus on to organically grow the exposure for your show through your podcast's website content: 1) keeping your site fresh and up-to-date, 2) site relevancy, 3) linkbacks, and 4) the average time spent by visitors on your site. And, all four of these positive drivers for SEO are super easy to tak...

You MUST have a website for your podcast (or at least, a landing page for it on your main website). And, I'll start off today by telling you why. Then, I will discuss the general rules of any good website structure and framework and run through some key points on website design for a podcast website specifically–including the essential content elements that any podcast's web presence should includ...

Today, we will decode the power of SEO for your podcast! I will start off with a brief intro into the concept of search engine optimization and by sharing an SEO-inspired listener question. Then, I will help you boost the relevancy of your list of keywords from Episode 56 with two of my favorite online tools for finding both the best keywords for your content, and also the best content for your ke...

I will begin turning your attention now toward marketing that great content you have been working on in order to help find and grow your audience. And, that begins with naming your podcast! So, I will first discuss how the best name for a show often lies at the intersection of being matter-of-fact and being clever. Then, I will encourage you to cross your T's and dot your I's with some due diligen...

For my next Podcasting 102 topic, let's work together to take your solo episodes up a notch! First, I will start by answering a question I brought up on the last episode: why you should share stories of both your own wins AND your losses. Then, I will run through my list of the various types of solo content I have used for my own shows or suggested for clients over the years, so that you can have...

For my next Podcasting 101 topic, I am going to dive into how to keep your solo episodes within the scope of your subject matter, so as to not overwhelm your listeners. First, I will discuss keeping your listeners in mind when deciding how detailed into the weeds to go in your solo content. But, I will also explain why you have to keep YOURSELF in mind when deciding on how detailed to go in your c...

For my next Podcasting 101 topic, I want to switch gears from talking about guested episodes to having great solo episodes. First, I'll begin with reasons why incorporating solo episodes into your podcasting endeavors can help boost your brand so powerfully. Plus, I'll share some thoughts on why, with a solo episode, it is more important than ever to give it a good structure. And, I will dive into...

Let's amp up these guest-related lessons to Podcasting 102! Today, I am reviewing with you how I have learned to create great interview moments over the years. And, that begins with how you start the interview in the first place. Then, I will take you through recognizing those moments of uniqueness, relation, or difference (whether prepped for or spontaneous) and discuss how to utilize them. Then,...

Let us head to the next station stop on this guest interview track and finally get into discussing the interview itself! I'll start off this next Podcasting 101 topic with one of my NUMBER ONE rules when it comes to pretty much anything–and that includes having a good interview. Then, we will step through the basic process of interviewing a guest: introducing them and getting things started, navig...

I'm going to continue helping you become the BEST podcast host for your guests that you can be. And, on this Podcasting 101 episode, I will focus with you on preparing the content for your guest interviews, starting with the decision whether to send boilerplate questions to your guest ahead of time. Plus, I will reveal the two questions I always recommend that you ask guests before you interview t...

For my next Podcasting 101 topic, I'm going to help you prepare for your guests by taking you through the four main steps of the process. First, where do you find them? Then, once you've found them, what are the best ways to approach them? And, in terms of scheduling your guests, I'll cover two opposing schools of thought. (Who knew such a simple step could cause so much controversy?!?) And, last,...

Let's dip into sizzle reels for my next Podcasting 102 topic! A good sizzle reel can open the door that brings your show to the next level–both in terms of audience growth and partnerships. So, I'll first go over with you what a sizzle reel even is and when you might need one. Then, I'll review the basic nuts and bolts of a sizzle reel and discuss how to repackage your same core sizzle reel for mu...

For my next Podcasting 101 topic, I'll dive into defining your ideal listener. Knowing the people who are listening to you (and who you WANT to be listening to you) is critical in deciding the content to present on each episode and also for presenting yourself and your show to the right potential sponsors, partners, and guests. So, it is critical to think about who you are creating your show for–b...

For this next Podcasting 101 topic, I want to make it SUPER clear that the most important focus for your show is how well you are making it all about your listeners. It's a key concept that you need to apply to all aspects of your show if you want to see good audience growth. And, in this episode, I'll be honing in on 4 fundamental areas of consideration: picking your guests, figuring out when dur...

For my first Podcasting 102 topic, I'm going to dive into a Jaime-ism for audience growth known as my disciples lesson. Remember when I had you examine your ecosystem back on Episode 35? Well, those lists you made were an effort to uncover launch partners, potential guests, monetization opportunities, and more. Well, today's lesson on creating disciples for your show is a cornerstone to ALL of tho...

For my next Podcasting 101 topic, I am discussing the conundrum of finding the balance between sharing your life with your listeners and OVERsharing your life with your listeners. First, I'll cover why it's especially important to strike this balance when creating content as a podcast. Then, I'll reveal where the danger lies in oversharing on your show. And, I'll end with a simple share of my own:...

For our first Podcasting 101 topic after taking you through the launch process, I'll share my initial thoughts on having a show with co-hosts–whether you are starting a new show and want to find a co-host to work with from day 1 or you already have a show and are interested in bringing a co-host into the mix. First, I'll go over a few key ingredients that make for a good co-hosting situation and m...

In Part 4 of this series of episodes, The Technical Side of Launching, I will take you through the final two steps of the process: publishing (creating your podcast's hosting account) and distribution (submitting your show to the podcast player platforms). First, I'll explain the purpose of your podcast's hosting account and cover the basics of setting it up for your show. I'll include advice on h...

In Part 3 of this series of episodes, The Technical Side of Launching, I'll cover for you the two pieces of content required for you to submit your show to the platforms: your trailer track and your show art. I'll begin with a bit of history of the trailer episode, so you can understand the purpose behind it. Then, I'll share the two options people typically consider when deciding on how to introd...

In Part 2 of this next series of episodes, The Technical Side of Launching, I'll cover for you both various methods of recording AND how to prep your space for optimal sound. I'll begin by explaining how your recording options split into two basic categories: hardware versus software. And, in terms of the software, I'll run through the three different types of software options: your editing progra...