Podcasting Your Brand

Considering a rebranding of your show? Well, that starts with the name. So, what's in a name? Well, in podcasting… it turns out there's a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we'll run through...

Is your roadmap to sponsorship sales still fraught with fog? Let's clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women's empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Au...

Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up yo...

When you are ready to present yourself to a sponsor, how do you best represent yourself and your show to land those partnerships? Beyond the media kit (which I covered on Episode 85), there is so much more that you need to have ready before beginning those sponsorship conversations. You have to properly set the table and have an established process to cycle them through. Doing so increases your ch...

No matter how many episodes and downloads you have, you won't be ready to secure sponsorships and monetize, if you don't have the correct materials at your fingertips. And, the most critical of these is your media kit, because you need to be able to present the story of you and your podcast (your BRAND) at a glance--like a quick snapshot. So, you need a packet that you can hand over, include as an...

Once you have decided on the best trailer for your show, how do you then plan the launch strategy that will compliment your initial content? Today, I will take last week's episode on trailers up a notch and cover your options for both your initial content and your cadence of content releases. How many episodes should you release at the beginning and how often? Plus, I will share some notes on your...

Figuring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by...

Let's revisit a Podcasting 102 topic from Season 1: Less Talking, More Listening. This is a valuable revisit for building your brand, as I dive into my NUMBER ONE rule when it comes to sales. So, this is a MUST listen (no pun intended--you'll hear why) for anyone who is serious about unlocking the secret code for turning a passion into a profit. And, I'll define a key concept for you along the way...

Every time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business' bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business fun...

BONUS: Hello and welcome to the Trailer Episode for the Power Moms Podcast AND the Power Moms Podcast Network. I'm your host, Producer Jaime, and I am BEYOND excited to connect all of us Power Moms together, so we call all parlay our parenthood superpowers into success. So, today, let's explore the essence of a Power Mom. I'll then share with you clips from my first four Power Mom guests, who are...

A cornerstone of a LOT of podcasters' success plan is monetization. But, how do you monetize your community? Well, it first starts with building that community. Today, I am joined by my Professional Podcasting Peer Guest, Anna DeShawn. She is a multi-award-winning podcaster, Ambie award-winning podcast producer and host, and Co-Founder The Qube–a podcast production company and curated platform to...

What are additional resources that you can provide for your audience that not only lets them get even more out of being your listener and tuning in on a regular basis, while also serving you and your own brand's growth? Today, I'm going to share four different extras that you can provide for your audience, explain how to share these extras, and also cover what opportunities these resources can pro...

Is your podcast properly protected? Over my nearly nine years of producing podcasts and building podcast networks, one of my most constant motivators has been empowering people to OWN their voices. And, for you, that means owning your podcast content. So, you have to protect that ownership. My Pro Podcasting Peer guest today is Gordon Firemark–also known as THE Podcast Lawyer, and he is going to h...

Whether you are planning a deeper dive into a past topic point or having a guest on for a repeated visit, your show's content will create better value for your listener, if you can make easy and reliable references to your past episodes. If you have kept good records of your content along the way, you will be able to drive your listeners to episodes in your back catalog–increasing your downloads a...

Are you using music in your podcasts to your full potential? My Pro Podcasting Peer guest today, Sean Savage, and I talk about using music in your podcasts–and branding is just the BEGINNING of the conversation. We discuss that plus other purposes and best practices above and beyond branding–from setting your ambiance and tone through transitional sounds that anchor your guest into the flow of you...

How can you embrace using ChatGPT and AI tools as an ethical means of streamlining your podcasting work? From generating topic ideas and guest scheduling emails through episode preparation and publishing your show notes, ChatGPT and AI want to help you by pulling from sources other than yourself. So, how do you keep yourself at the core of your content, while capturing the potential utility of thi...

Mobile podcasting has the power to level up your podcasting and positioning. I will showcase the different ways you can work with organizations–both local and otherwise–to position yourself as a thought leader in the industry. And, my lessons for you will include sharing how I have used these methods over the years and the incredible results they have garnered me. Let's really drive home the oppor...

Have you ever considered taking your show on the road–even for just an episode or two here and there? No? Well, let me tell you why you should! I have been doing mobile podcasting since day 1 of my podcasting career back in 2014. From meeting people in their own spaces my Curve the Cube interviews (my very first show) through hitting the road for a monthly travel adventure episode on Finding Flori...

YouTube–the world's second largest search engine–is finally fully leaning into podcasting! First, I will review the essential news on YouTube for podcasting for you. Then, I will run down my list of immediate actions items you should take, plus also suggest two other actions I want you to strongly consider in order to grow your show with YouTube. By the end of this episode, you will  not only have...

Have you ever thought about putting the shoe on the other foot and submitting yourself to be a guest on another podcast? As I discussed last week on Episode 69 with my Pro Podcasting Peer, Kate Erickson Dumas, you can really grow your audience by becoming a guest on other shows. But, even though you may have received submissions from hopeful guests-to-be in the past, let's take time to consider to...

Are you wanting to maximize the return on your time spent guesting on other shows? My Pro Podcasting Peer, Kate Erickson Dumas, takes a deep dive with me today on the power of being a guest on other podcasts in order to grow your own audience and business. First, we discuss some of the main pros of becoming a guest yourself–how it not only so easily translates into new listeners for you, but also...

Remember the pure joy of finding pocket change in a couch cushion as a kid? Well, let's bring that feeling back! After a quick definition of affiliate links and promo codes, I will run down the basics of creating these links and codes for yourself and where to best use them. Then, we will hold that idea up to the light, polish it off, and sharpen it up a bit to reveal its true potential in your po...

What has been the most creative way that YOU have built revenue related to your podcast? Over the years of building my brand through podcasting, I have come up with some quite creative ways to monetize. The opportunities go well above and beyond the pre-produced sponsored ads. And, through meeting so many other podcasters over the years, I have always been impressed with just how outside-the-box w...

I will be presenting you with four hooks to get your listeners to listen all the way through to the end of your episodes–along with my caveats that go along with each. It's my next Podcasting 102 topic ready to roll for you today. And, of course, I will also share with you two of my recent daily podcasting tips AND announce a new opportunity to help you level up. Listen in and let's do this...! Ho...

ChatGPT has certainly created an avalanche of applications and opportunities for podcasting–well beyond anything we have had at our fingertips before–and I have my first Pro Podcasting Peer joining in to talk about it. AI (Artificial Intelligence) has long-impacted what we do as podcasters. For example, AI has given us some helpful communication tools, such as automated DM responses and meeting em...