Podcasting Strategy Simplified

If you've dedicated yourself to podcasting, growth is inevitably at the front of your mind.  So...let's talk about it. In this episode of Let's Blow This Up from the Season 3 Co-Host Collective Series, I'm sharing the mic with Jay Franze, host of The Jay Franze Show, to discuss the right and wrong approaches to growing your podcast and taking it to the next level. We'll be...

The best podcasts thrive on authentic and engaging conversations. Whether you're flying solo or interviewing a guest, making your audience feel like you're speaking directly to them keeps them invested in your message and improves the chances of them not only becoming a loyal listener, but also recommending your show to others in their circle. In this episode of Let's Blow This Up f...

Let's jump into another episode from The Solo Series here on Season 3 of Let's Blow This Up! In this installment, I'm breaking down one of the biggest mistakes new podcasters make when they're preparing their show for launch.  It's the trailer. Many creators treat their trailer like an afterthought instead of the powerful marketing tool it should be. Instead, a trailer sho...

It's another installment in The Co-Host Collective Series here on Season 3 of Let's Blow This Up and today, myself and the great Ana Xavier are here to help you narrow your focus on marketing and growing your podcast! You and I both know it: trying to be everywhere at once can leave you overwhelmed and ineffective. In this episode, we are tapping into the power of focusing on a single pl...

In the year of our Lord, 2025, believe it or not...there are still podcasters publishing episodes with little to no post-production. No editing, no removing filler words or gaffs or flubs, no attention to the overall listener experience. Why is this? Many will say they want to publish "as is" because it captures the full authenticity of the conversation. While that sounds good in theory,...

Let's talk about your podcast intro, my friend. A strong podcast intro should be engaging, concise, and get listeners into the episode as quickly as possible. With attention spans shorter than ever (8.25 seconds for adults in mid-2024), a long-winded introduction could turn potential listeners away before they even reach your content. In this installment of Let's Blow This Up from the Se...

Many aspiring podcast guests make the mistake of overloading their pitches with unnecessary details, excessive self-promotion, and a lack of personality. These generic, templated pitches fail to grab a host’s attention and, more and more, are getting ignored as podcasters look for how the guest can impact their audience. In this episode from the Season 3 Co-Host Collective of Let's Blow This...

Life is all about building relationships. Whether in your personal or professional life, the strength of your relationships will dictate the level of success and happiness you feel. In the business world, networking and making key connections is critical to growing in your brand, generating opportunities for yourself, and...to put it bluntly, getting shit done. For years, I've firmly believed...

Podcasting is more than just creating content. It’s one of the most powerful digital networking tools available. Whether you're hosting or guesting, a podcast opens doors to meaningful relationships that can lead to collaborations, business opportunities, and long-term connections. In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm digging deeper into the power...

Podcast download numbers are a crucial metric, but knowing when and how to analyze them is much more important.  In this episode of the Let's Blow This Up Co-Host Collective Series, I’m joined by Marc Ronick and Simona Costantini to break down the role of download numbers and how podcasters should use them effectively. How long should you wait until you begin analyzing your metrics? When do d...

The Podcast Professionals Association is the podcast industry's only nonprofit trade association, recently receiving its coveted 501(c)(6) status. The PPA consists of experienced podcast producers, audio engineers, marketing specialists, podcast managers, coaches, consultants, and more. In this installment of Let's Blow This Up, I'll be joined by the PPA's Co-Founders, Traci De...

Are you wondering if doing your podcast in season format can actually work? Today, I'm bringing you tangible proof. In this installment of Let's Blow This Up , I'm breaking down why podcast seasons are a viable option for building your podcast AND creating the marketing content you need to grow your brand.  But I'm not doing it alone. I've got real-life testimony from four...

Growing your podcast often requires some outside-the-box thinking. It's not just about posting new episodes on social media or repurposing your content for other platforms or telling everyone within earshot you have a podcast they should consume today. Imagine the conversations that would start if one of your loyal fans was wearing a hoodie with your show's logo on it! Or maybe your logo...

Video continues to be a hot-button issue in the world of podcasting and creators are feeling the pressure to add a visual component to their shows. So today, The Co-Host Collective is here to discuss the impact video is having on podcast production, how its use is changing the landscape, and...we'll answer the question: is video crushing the podcast medium? This installment of The Co-Host Col...

Success in podcasting isn’t about following every piece of advice you find online — it’s about finding what works for you . And in this episode of Let's Blow This Up, I'm taking a shot at some of the unsolicited advice that throws too many aspiring podcasters off their game before they ever have a chance to experience a major breakthrough. Unfortunately, many aspiring podcasters give up...

It's the second installment in the Season 3 Co-Host Collective Series and I'm joined, once again, by Megan Shields of Chimehouse Media to explore the often-overlooked strategy of paid Facebook and Instagram ads for podcasters looking to grow their shows. Despite the powerful potential of advertising on these platforms, many podcasters shy away from using paid campaigns to reach new liste...

Have you ever stopped to think about what a person thinks about before they press play on your podcast?  Or, to take it a layer deeper: have you ever stopped to think what YOU think about about before pressing play on a podcast (or consuming any piece of content, for that matter)? It's time to take a deep dive into the psychology that captivates a potential podcast listener from the very firs...

It's the first installment in the Let's Blow This Up Season 3 Solo Series with yours truly, Jason Cercone. Today, I'm kicking off this series by breaking down that crucial first step you need to take when starting a podcast for your business.  It's not just about fancy equipment or gorgeous backgrounds or renting state-of-the-art studio space. It's about attacking podcasti...

Welcome to Season 3 of Let's Blow This Up! We are kicking off this brand-new season with the first installment of in our Co-Host Collective Series. In this episode, Jason Cercone is joined by Marc Ronick of iRonick Media and Simona Costantini of Volt Productions for a deep dive into the proper mindset every podcaster needs to experience growth and longevity in this space. Without question, it...

It's officially been 10 years since I heated up a microphone and recorded my very first podcast episode! Since then, it's been an adventurous journey...filled with all the ups and downs you've probably heard about in this arena... It's also been a decade worth of learning from failures, capitalizing on successes, and doing my best to stay sharp in a world that's constantly...

If you've launched a podcast, you know full well there are several moving parts. And if any of those parts fail to work correctly, the growth and overall success of your podcast will suffer. If you haven't launched your own podcast yet, get comfortable and smash that play button...because you're gonna want to hear this. Building a solid foundation on which to build your podcast over...

Have you ever given your podcast a top-to-bottom inspection and discover some changes are in order? Of course you have, we've all been there. And if you're just getting started, believe me...that day will come. I'm currently in this position as we wind down Season 2 and, to discuss winning strategies for bringing big changes to your show, I'm welcoming my friend Jay Franze back...

If you've experienced past episodes of Let's Blow This Up, you've learned many reasons why podcasters throw in the towel on their production after only few episodes... Lack of strategy. No buy-in. Unrealistic expectations. Starting for all the wrong reasons. And in today's episode, we're going to talk about a reason you've probably never pondered. And considering wher...

You don't need a Ph. D to realize the face of social media has changed over the past few years. And, without question, the change and evolution will continue to be part of our lives as we utilize platforms like Facebook, Instagram, LinkedIn, and others to promote our brands AND our podcasts. So what does this mean for you? How do you adapt to these seemingly daily changes and stay ahead of th...

At Let's Blow This Up (and Bombtrack Media as a whole), we're all about helping you utilize the podcast platform to grow your brand.  There's no denying the significant role a well-curated podcast can play in your marketing strategies - allowing you to make meaningful connections with your audience while, at the same time, creating a wealth of content that can be utilized for social...