Jason Cercone | Podcasting Strategist & Coach

Podcasting Strategy Simplified

Business EN ↓ 105 episodes

Jason Cercone is a Podcasting Strategist & Coach for Founders and C-Suite Executives seeking to leverage podcasting to solidify their messaging. He specializes in teaching business professionals how to curate and execute an impactful, effective podcast strategy that helps meet and exceed brand and marketing goals. This podcast delivers podcasting strategy insight, tips, and commentary for those looking to build, launch, grow, and monetize their podcast initiatives.  Podcasting Strategy Simplified is built for entrepreneurs, founders, C-Suite executives, marketing leaders, coaches, and consulta...

Author

Jason Cercone | Podcasting Strategist & Coach

Category

Business

Podcast website

www.bombtrackmedia.com

Latest episode

Jul 9, 2026

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Episodes

How Does Apple Podcast's New HLS Video Feature Impact Your Podcasting Strategy? (#76) 26.02.2026

Apple has flipped the podcast world on its head with its announcement of video podcasting coming to their platform. This technology is known as HLS (or HTTP Live Streaming if you're not into the whole brevity thing) and will allow users to seamlessly switch from audio to video and vice versa without skipping a beat. It will also feature dynamic ad insertion, but that's information I&apos...

Thinking About Rebranding Your Podcast? Here's 5 Things You Need to Know (#74) 19.02.2026

Rebranding your podcast may seem like a daunting mission. But as someone who's just executed a rebrand, I can say with complete confidence...it's not as bad as you're probably thinking. If rebranding has been at the front of your mind, trust me...you're not alone. And if a new name will better serve your purpose, it makes sense to pull the trigger now. In this episode of Podcas...

11 Lessons I've Learned In 11 Years of Podcasting (#75) 19.02.2026

It was February 5th, 2015 when I first pressed record and put together my very first podcast episode. And while that experience did not produce the smoothest of final products, it did reignite a fire inside me...one that told me the podcast medium was where I was meant to exist. Fast-forward to today, and I couldn't be more "all in" when it comes to podcasting. As you've discov...

Introducing Podcasting Strategy Simplified 12.02.2026

Welcome to the dawning of a new era for this podcast. Welcome...to Podcasting Strategy Simplified! After careful deliberation, I made the decision to change the name of this podcast (formerly known as Let's Blow This Up ) to better reflect the content found within, as well as to better serve the mission I'm focused on at Bombtrack Media. The intro you're about to consume is Trailer...

3 Big Takeaways From Podfest 2026 + A Major Announcement (#73) 23.01.2026

In this bonus episode of Let’s Blow This Up , I'm recapping my experience attending Podfest 2026 in Orlando, Florida and breaking down why industry events remain essential for podcasters and creators. I've got firsthand insights on how in-person conferences accelerate learning, spark ideas, and create momentum that simply can’t be replicated online and I'll be sharing them throughou...

Let's Blow This Up Goes Weekly; Podfest 2026 Preview (#72) 13.01.2026

We are BACK, bay-bay! In this episode of Let’s Blow This Up, I'm sharing an important update on the evolution of this podcast, mainly announcing the move to a weekly production schedule beginning in February 2026. This podcast has always been a season-based show, so why the change? Click play to find out! I'm also diving into how balancing solo episodes, conversations, and community-driv...

An Empowered Podcasting Conference 2 Retrospective (#71) 01.10.2025

September 26th thru 28th, 2025 will go down in history as a weekend that changed the game.  At least in the podcast world. Hundreds of podcast enthusiasts, content creators, hosts, strategists, and more convened in Charlotte, North Carolina for Empowered Podcasting Conference 2 , an event designed to build community, spark collaboration, and enhance relationships.  What transpired throughout this...

Making a Podcast With Bombtrack Media: Soft Skills Strong Results (#70) 08.07.2025

It's another bonus episode of Let's Blow This Up and today, Charlie Krebs joins the podcast to talk about the launch and growth of his podcast known as Soft Skills: Strong Results . We dive into the strategy behind the show and how Charlie’s background shaped his approach to podcasting. Charlie shares how his experience in theater, TEDx speaking, and higher education helped him become a...

Making a Podcast With Bombtrack Media: Rock Your Reinvention (#69) 04.06.2025

It's another installment of the "Making a Podcast With Bombtrack Media" series and today, I'm joined by the one and only Karin Freeland, host of Rock Your Reinvention for a wide-open discussion of what we've been doing to build and grow her podcast. Karin and I dive into the importance of podcast SEO and how identifying the right keywords for episode titles can significant...

The Season 3 Livestream Finale w/ The Co-Host Collective (#68) 16.05.2025

It's time to bring the curtain down on Season 3 of Let's Blow This Up and, as is tradition on this show, we're going to close things up in style. If you've been on this ride with us throughout the season, you've heard the voices of some of my closest friends in the podcast space taking 30-minute deep dives in The Co-Host Collective Series.  Now, the tribe convenes one last...

Season 3 Recap: What I Learned & What's Coming Next (#67) 15.05.2025

It's the final installment in the Season 3 Solo Series of Let's Blow This Up and, before we hit the pause button for a couple months, let's take a few minutes to reflect on how this season unfolded through 35 episodes across three distinct formats. Today, I'm unpacking what landed well, what didn’t quite connect, and how each iteration has informed the direction of this podcast...

14 Unusual Ways to Promote Your Podcast That Actually Pay Off (#66) 13.05.2025

As we wind down The Co-Host Collective Series for Season 3 here on Let's Blow This Up, let's break out of the conventional podcast marketing and promotion box and explore some creative strategies that actually move the needle! I'm once again joined by the one and only Simona Costantini, Founder of Volt Productions, and together, we're challenging the usual playbook of posting l...

How to Establish Authority & Tighten Content Focus With Podcast Seasons w/ Gina Whitehouse (#65) 09.05.2025

In this episode of Let's Blow This Up , I'm sharing the mic with Gina Whitehouse, host of the 7 Figure Copy podcast, to explore the strategic power of producing a podcast in seasons. Gina shares her journey launching her first season, revealing why this structured approach gave her clarity, focus, and authority in her niche, as well as set her up for success without the fear of burnout....

How to Transform Your Brand Podcast Into a Content Machine In 5 Easy Steps (#64) 08.05.2025

In this episode of Let's Blow This Up, I walk you through five easy steps that reframe your podcast as a high-impact tool for brand storytelling and content distribution. From changing your mindset to building series-based podcasts that serve strategic goals, each step will bring you closer to clarity and purpose to your content efforts. If you're a business owner or brand leader stuck o...

For The Love of the Medium: Building an Entertainment-Based Podcast (#63) 06.05.2025

This passion-fueled episode of Let's Blow This Up is a little outside the lines of content you'd expect to hear, but there's something to say for creating podcast content simply for love of the medium AND love of your hobbies and passions. It's another installment from The Co-Host Collective Series and myself, Marc Ronick, and Jay Franze are primed to explore what it means to b...

Looking to Grow a Successful Podcast Agency? You Need to Hear This First with Emily Page (#62) 02.05.2025

Growing a podcast agency, just like anything else, is not something that comes on a hope and a prayer. It requires strategy, dedication, and a willingness to stay on the cutting edge of developments in an industry that will add new innovations by time you finish reading this sentence. If you're working in the podcast space and want to elevate your agency, this episode of Let's Blow This...

5 MORE Tips For Effective Solo Podcasting (#61) 01.05.2025

Five more tips for effective solo podcasting, you ask? That's right, I went mining for gold in the archives of my old podcast, Pod Theory, and came across one of my most popular episodes: 5 Tips For Effective Solo Podcasting. in this episode of Let's Blow This Up, I'm expanding the list with five MORE tips to help you add impactful solo podcasting strategies to your content creation...

How to Develop Your Own Podcasting Best Practices (#60) 29.04.2025

It's another installment from The Co-Host Collective Series here on Let's Blow This Up and today, I'm diving into the importance of developing personal podcasting best practices with Jay Franze of The Jay Franze Show.  With so much advice at your fingertips (or just getting coming your way unsolicited thanks to algorithms and news feeds), Jay and I are doing our part to emphasize th...

How to Create a Functional, Badass In-Home Podcast Studio w/ Junaid Ahmed (#59) 25.04.2025

The majority of podcasts are born from rooms in homes repurposed and utilized as podcast studios. Spare bedrooms, storage areas, even walk-in closets can be utilized to create audio and video that can connect with listeners all over the globe. Pretty cool when you stop and think about it. One of the roadblocks that stops some aspiring podcasters from getting started is the belief they need to prod...

5 Intangible Results You'll Get From Consistent Podcasting (#58) 24.04.2025

Looking for reasons to consistently produce your podcast? You've come to the right place! In this episode of Let’s Blow This Up from the Season 3 Solo Series, I'm shifting the focus away from download stats and viral episodes to talk about the wins you can’t always measure. Podcasting consistently offers a ton of value that goes far beyond the numbers...and those results are often more i...

BREAKING: Your Podcast Doesn't Need Video! Here's How to Make It Work (#57) 22.04.2025

Is video an important part of podcasting? Yes. But can you produce an audio-only podcast in 2025 and beyond and expect it to be successful? YES! In this episode of Let's Blow This Up from the Season 3 Co-Host Collective, I'm joined by Traci DeForge of the Podcast Professionals Association and Produce Your Podcast to challenge the growing pressure for podcasters to include video in their...

This Is Why Attention-Grabbing Podcast Titles Matter (and How to Create Ones That Put Asses In the Seats) - (#56) 17.04.2025

In this episode from the Season 3 Solo Series of Let's Blow This Up, I'm talking standout, kickass, attention-grabbing podcast titles and why it can make or break your show's reach! If your title doesn’t make someone stop scrolling and hit play, you’re leaving potential listeners—and growth—on the table. Standout titles do more than just sound good—they offer clarity, curiosity, and...

Limiting Beliefs Will Destroy Your Growth In Podcasting. Here's How to Overcome Them (#55) 15.04.2025

It's another installment from the Season 3 Co-Host Collective Series and, in this powerful episode, co-hosts Marc Ronick and Ana Xavier are back to tackle one of the biggest invisible barriers in podcasting: limiting beliefs. Together, we break down how these internal narratives can hold creators back and prevent them from ever hitting record. Whether it’s feeling like you don’t have enough t...

Starting a Podcast Is Easy. MAKING a Podcast Is Hard with Eric Johnson (#54) 11.04.2025

The barriers to entry preventing you from starting a podcast are pretty minimal. All the equipment you need to get your production in motion can be purchased from Amazon and land on your doorstep within a day or two. And if you want to go more low-tech, you technically could create voice notes on your smartphone and upload them as podcast episodes (chef does not recommend). But know this: STARTING...

It's The Little Things: 4 Subtle Actions That Will Make You an Undeniable Force In Podcasting (#53) 10.04.2025

In this episode of Let's Blow This Up , part of the Season 3 Solo Series, let's talk about how small, intentional actions can elevate your podcasting game. These easy-to-implement, actionable tips will help you stand out as a true pro at your craft while, at the same time, help you form stronger connections with your guests and audience alike. In my opinion, it's crucial to focus on...

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