Podcasting Strategy Simplified

At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none. As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis.  So let's dig in. After taking in Episode 99 today, you'll und...

It's time to answer another one of your burning questions about podcasting strategy!  The question on the table today: Do small podcasts actually make money or is monetization overrated? The key to this answering this question comes down to discovering what monetization means to you.  Press play and dig in. 🎟️ Get Your Ticket to The Empowered Podcasting Conference ! Use code EPCJASON20 at che...

⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️ We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next. And on top of that, w...

It's time to answer another one of your burning questions about podcasting strategy!  The question on the table today: Why do some podcast episodes perform dramatically better than others? The answer may not be what you expect. Enjoy! 🎟️ Get Your Ticket to The Empowered Podcasting Conference ! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with J...

If adding a newsletter to your podcasting workflow is high on your to-do list, this is the episode you've been looking for. A newsletter can play a significant role in your practices. IF you use it correctly and implement a strategy that makes it equally as impactful as your podcast itself. In Episode 95 of Podcasting Strategy Simplified, I'm joined by Arielle Nissenblatt , Podcast Hall...

The 3rd Annual Empowered Podcasting Conference is set to unfold Friday, August 21st thru Sunday, August 23rd, 2026 at the Hyatt Centric hotel in beautiful Charlotte, North Carolina and YOU'RE INVITED to be part of the festivities!  So it's in that spirit the question on the table today is: Why should you buy a ticket to the Empowered Podcasting Conference?!  Smash that play button and ge...

I thought it was a narrative that was fading away, but I was wrong. It was only on a brief hiatus. No, the podcast world is not oversaturated with podcasts. But yes, there are still people out there saying it is...maybe because they actually feel that way, but probably more so because they know it'll level up engagement on social media. Either way, it's a blight on our space that isn&apo...

I'm back with another answer to a burning question! Today, the question is: Should my podcast be focused on education, entertainment, or authority building? While it might seem like good business to focus on one, I believe there's a way to lean into all three.  Got a question you'd like featured (and answered) on a future episode? Send me a voice message via SpeakPipe and I'll...

Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?! The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host. The big problem with the...

Welcome to the first installment of a new series here on Podcasting Strategy Simplified! Every Monday, I'm going to take five minutes to answer a frequently asked question in the podcast world. These questions will revolve around growth, monetization, skill development, and, of course, podcasting strategy.  I'll also be featuring questions sent in by you and other members of the Bomb Squ...

A few months ago, I rebranded this podcast from its former name Let's Blow This Up to its present iteration: Podcasting Strategy Simplified. The original name, while a great extension of my brand Bombtrack Media, simply wasn't doing enough to make the podcast visible in podcast apps. Think about it: if you're looking for guidance with YOUR podcast, are you searching the term "p...

Getting ready to launch a new podcast? Click play on this episode before you do! Despite a lot of hype, fanfare, and promotion, many new podcasts get launched with only one episode. This simply isn't enough to get listeners and viewers hooked on your content.  You want to set up a bingeable experience from jump...and you want to treat your podcast launch for what it is: a BIG deal. In Episode...

Have you ever been pumped for a new podcast episode to go live...but when it does, your guest doesn't even acknowledge it (let alone share it on their networks)? It's happened to all of us. But what if I told you it wasn't their fault... it's yours? Now before you come at me with a flaming pitchfork, hear me out. How you communicate with your guests AFTER their appearance takes...

If you're worried you won't have enough to talk about on your podcast (or you don't KNOW enough to START a podcast), believe me, you're not alone. Too many people sell themselves short when it comes to how much they know about their area of expertise. And typically, a solid podcasting strategy, aligned with the act of actively creating podcast content itself, reveals a totally...

When it comes to ratings and reviews for podcasts, there are many misconceptions - one of the biggest being the more R&Rs you accumulate, the more your show will gain visibility in Apple Podcast's algorithm. Apple themselves have stated this isn't the case, yet it doesn't stop many, many podcasters from asking you to drop a rating and review on each and every episode they produc...

Are you ready to gain clarity on your most pressing podcasting issues...in just two weeks?! You read that right! I'm now offering a Podcast VIP Accelerator, a 2-week podcast coaching program and you're invited to check it out! In this bonus episode of Podcasting Strategy Simplified, I'll break down: ✅ What this program is all about ✅ The inspiration behind this 2-week program ✅ W...

Let me start off by saying this: NO, I'm not anti-AI. NO, I'm not someone who believes AI is going to destroy humankind a la Terminator fame. But I am someone who believes if you're using tools like ChatGPT and Claude to churn out generic copy, then posting said copy without injecting ANY of your own brand personality into it, you're headed down a dark path. A dark path that&ap...

What happens when two podcast strategists collaborate? Well...as Kenny Bania on Seinfeld would say: "Gold, Jerry...GOLD!" It's Episode 84 of Podcasting Strategy Simplified and in this installment, I'm sharing the mic with my podcasting strategy twin, Courtney Reimer.  Courtney is the brainchild behind Sounds Great Create Podcast Strategy , the host of a new podcast known as Tal...

Podcasting isn't easy. But it doesn't need to be complicated either.  This is advice I share with you every episode, as well as impart on my clients in far more detail as we work through strategy planning, production workflows, coaching sessions, and growth initiatives. In this special Client Spotlight episode of Podcasting Strategy Simplified, you're getting an up-close look at wha...

It probably sounds crazy to even ask this question, but let's do it anyway: Does featuring guests on your podcast actually hurt your efforts? Well...it's not a simple yes or no. The answer comes down to many factors. In Episode 82 of Podcasting Strategy Simplified, I'm diving into this subject and bringing you answers to this burning question.  After consuming this episode, you&apos...

On Episode 80 of Podcasting Strategy Simplified, I talked about the importance of defining your Why. And one of the big things you discover when you do this effectively is discovering what type of podcast you should produce.  Today, on Episode 81, I want to dive deeper into this. Based on the goals you've set and the time you have at your disposal, leaning into the right podcast type can make...

Your podcasting strategy will undoubtedly feature many moving pieces. When these pieces work together in harmony, an engaging, purpose-driven podcast is profit.  But too often, creators put the cart in front of the horse, expecting massive results after taking shortcuts to get things in motion. And after 11+ years in this game, I can tell you...that simply won't fly. There's a very funda...

In the early stages of building your podcast strategy, there are many items to consider.  But one of the most important aspects that cannot go overlooked is your messaging and positioning. What is your podcast's primary purpose? Who is your podcast's target consumer? How will you make an impact on your audience and get them to take action? If your podcast lacks effective messaging and po...

EDIT: 11:06 - Joe Rogan was paid $100 MILLION by Spotify, not $100,000 as I accidentally stated. My bad. __________________________ Generating revenue from your podcast is most likely one of the top priorities on your podcasting To Do List.  Naturally, getting something back from the time and effort you're pouring into your show is important.  But it's even more important to realize that...

What is Episode Flow? Simply stated, it's the way your podcast flows for a listener or viewer from the second they press play until the very end of the episode. Episode Flow ie extremely important, yet overlooked and underutilized by many podcasters. Too often, creators inadvertently put roadblocks and obstacles in the way of the content consumers show up for. Items like: Huge ad blocks to st...