Podcasting for Educators: Podcasting Tips for Online Entrepreneurs

Copy plays a  huge  part in the success of our business. And you probably write way more copy than you even realize. Things like podcast outlines, show notes, emails, social media captions, sales pages, TPT product descriptions, and the list goes on!  And because your copy is often the deciding factor as to whether people buy from you, today's episode is all about copy—specifically,...

I cannot believe that we're already at episode 100! The time has  flown  by.  I'm so excited to celebrate with you today with a round-up of 10 podcast-related "things" (because we'd be here ALL day if I shared 100). So tune in to this fun episode to hear all about the super simple giveaway celebrating this milestone, the new segment I'm adding to my solo episodes, the impact this po...

There are a LOT of ways you can monetize your podcast with a paywall. Some can be done even if you don't already have a traditional podcast, while others can be an extension of your regular podcast. In today's episode, I'm walking you through the different types of paywalls you could use to monetize your podcast. I'm also sharing some things to consider with each one, questions to ask yourself bef...

As online business owners, we use all kinds of technology all day long. And chances are you're a huge Google fan like me, and Google tools are at the top of your most used list.  But are you using them to their full capacity? Are you constantly frustrated by Google Drive file ownership? Is your Gmail inbox a source of anxiety every time you open it to try and find an email? And what about all...

Are you thinking about taking the summer off from your podcast? You might want to reconsider.  In the world of podcasting for educators, downloads  typically  increase in the summer. Because if you're talking to teachers or other types of educators, they hopefully have some time off during the summer and therefore have more mental capacity to consume things. However, a quick disclai...

Are you taking full advantage of all the ways you can repurpose your podcast episodes on social media? Maybe it's a yes, but for lots of us, it's a no (myself included). So today, I've brought Social Media Manager Kassaundra Foster on the podcast to talk about how you can make repurposing easier to manage and save you so much time. (She's also one of the bonus guest trainers inside my new audio co...

You can launch a product any dang way that you want to. Every launch is work, yes, but it's also a fun experiment. And that's exactly how I approached my latest launch.  You've all had a ton of questions about my new audio course, Podcast Like You Mean It (PLYMI for short). So in today's episode, I'm taking you behind the scenes and walking you through a transparent launch debrief. I share my...

How much should we give away for free on our podcasts? As educators, it can be really challenging to fight that instinct to teach when trying to drive our listeners to our paid offers. Because whether it's a course, membership, TPT store, etc., we need to draw the line between what information we share for free in our episodes versus what we charge for. I have my friend Christina, a Marketing and...

Do you remember why you started your podcast?  We all start our shows for different reasons, and sometimes, it doesn't go as planned. Maybe it takes longer than expected to build that momentum, or maybe you've struggled to keep up with episodes more than you thought you would. But sometimes, it helps us grow our business in ways that we didn't anticipate.  Lauren Fulton, the host of The...

Do you have a content pillar strategy for your podcast? Whether you're like me and didn't think content pillars were as essential as the experts say or have never even heard of them, today's short and sweet episode is for you. Because today, we're talking about why having content pillars is so important for your podcast. As a podcast creator, it can be challenging to constantly come up with new an...

If you've ever thought about creating an online course, there's no better time than now.  Because "How do I monetize my podcast?" is one of the most commonly asked questions I get. And aside from getting official sponsors for your show, one of the best ways to monetize your podcast is to drive your listeners to your offers, like TPT products, a monthly membership, or an online course.  S...

There seem to be two types of entrepreneurs: those who enjoy analyzing data and numbers, and those who avoid it at all costs. I used to be in the latter group, but I've been working on improving in this area, and it has made a significant difference.  As entrepreneurs, we have access to a wealth of valuable information that can guide our business decisions, from podcast metrics to social medi...

Did you know that 41% of Americans aged 12 & up have listened to a podcast in the last week? Or that 69% of listeners say that podcasts introduce them to new products or services? All that to say, podcasting is a HOT platform right now and is only continuing to grow. So if you're considering starting a podcast (which you likely already are if you're listening to this podcast!) to build trust a...

Are you planning to launch something this summer? You might not be in the classroom anymore prepping for a big test, but you do have a podcast and want to know the best ways to leverage it for a successful launch.  Whether you're launching an online course, a membership, a new TPT bundle, or a new service, this episode is just for you. Because today, I have Course and Launch Strategist Melani...

Do you ever feel like you have way too much going on in your teacher business and need more time to get it all done? It might be time to hire some help. Whether it's time to hire for your podcast, your social media, emails, customer service, or something else, outsourcing tasks can save you a ton of time and, ultimately, money when you can put your time and energy into other income-generating acti...

Podcasting is not only an amazing way to get your message out to a wider audience but also a great way to generate income. (And if making money is your goal, shout it loud and proud!)  But to make your podcast an income driver for your business, you need to be strategic and identify the gaps in your current process so that you can understand why your podcast might not be working for you the w...

Have you ever thought about co-hosting a podcast? It can definitely make the experience of creating a podcast even more fun (and a little less lonely). But how does that even work? What does the recording setup look like? How do you structure the show? Or split the episode planning?  Today I have two guests on the show to help answer these questions and share their experiences as podcast...

Are you thinking about launching a new lead magnet this year? Whether you have yet to start your email list or are focusing on growth this year, it's time to start thinking outside the box. With all the information thrown at us online every day, you need to think about how you can create a lead magnet (AKA opt-in) that is engaging and that people will be running to sign up for. Because then you'll...

Ever wonder why more of your email subscribers or Instagram followers aren't converting into podcast listeners?  Welcome to the 6th and final episode in our Organic Growth Series! Like a big puzzle, every piece we've talked about matters, and your podcast growth puzzle will not be complete without all of them. But there's one last puzzle piece that we need to talk about today. Tune in to...

Do you have a marketing strategy for your podcast? Does it end with promoting your episodes on social media? Welcome to the 5th episode of our Organic Podcast Growth series! In today's episode, I'm talking with Jeremy Enns all about podcast marketing strategies (and why effective marketing is so much more than promotion!). Tune in to learn how to define and measure podcast growth, what to do if yo...

You can bring in new listeners all day every day, but are you doing enough to KEEP them around?  Today we're continuing our Organic Growth Series by looking at the importance of listener retention and how much that impacts your podcast's growth (because it definitely does). Tune in to hear my own first-hand experience of what happens when you  don't  prioritize nurturing your audien...

If you've ever felt frustrated with Pinterest, please know that you are  not  alone. But the truth is that it's still an incredible and organic way to drive new people to your email list, your podcast, and your resources.  So today, we're continuing our series on organic podcast growth by diving into Pinterest with Kate Ahl. She's here to tell you what you need to know about using P...

If people don’t know about you, they don’t know about your podcast. And if they don’t know about your podcast,  they can’t get to know you and learn more about your offers.  In case you missed last week’s episode about holistic SEO, we are in the middle of a series all about organic podcast growth, covering intentional strategies to grow your podcast listenership WITHOUT paid ads. And in...

Are you looking to grow your listenership without using paid ads or paid traffic? Today we are starting the new year off strong with a new series about organic podcast growth, where I'll highlight key things to focus on to ensure that your podcast reaches as many people as possible.  A lot of you got into podcasting because you didn't want to be on social media 24/7. But there are other thing...

Calling all podcasters, teachers, spouses, and parents! Your health goes  way  beyond working; it's your habits, your mental well-being, and even how you talk about your health (and how it rubs off on your children).  And if you, like many, feel like you're often juggling  a lot  all at once, then today's episode is the perfect conversation to help set yourself up for phys...