Podcasting for Educators: Podcasting Tips for Online Entrepreneurs

Last week, we talked about whether you should have guests on your podcast. Today, we're walking through the four systems you need if you have guests on your show to have better guest episodes, get the most bang for your buck from the whole interview process, and make your life much easier! I'm sharing how to use email templates to reach out to and pitch guests, automating your scheduling process w...

Over the years, I've gotten to know and worked with a lot of podcasters, and one of the challenges that keeps coming up is whether you should have guests on your podcast. As you'll hear, it's not a one-size-fits-all answer! Should you only have big-name guests on your podcast? Will having guest episodes affect your position as an expert? What even are the benefits of podcast guests? Tune in to hea...

Two years ago, I switched my podcast host to Captivate . Fast forward to now, and I wanted to share how I'm liking it and what some of my favorite features have been. In this episode, you'll hear about features like podcast playlists, templates, paid memberships, and analytics, as well as their exciting new AI feature, Captivate Spark! If you've been thinking about trying out Captivate as your hos...

Let's be real: podcasting takes time, just like any other marketing you do for your business. But unfortunately, time is not always on our side. In today's really fun episode, I'm sharing your voice messages about how you save time by making podcasting easier and more fun. (And, of course, I'm also sharing my own tips!) You'll hear a variety of tips ranging from batching, editing, AI, and guest ma...

Whenever we talk about podcast data, your mind probably goes straight to your download numbers. But in reality, there's so much more you can look at. Today, we're going to look at data in a slightly different way. Kierra Conover is here to talk about what you can track outside the norm to help drive decisions around marketing your podcast. She also shares ways to track whether your podcast is gene...

If you've been thinking about launching a podcast but have questions about the tech, time commitment, planning, or monetizing your show, this episode is for you. Today, we are doing a Q&A episode where I answer your podcast launch questions. I posted on my Instagram and asked for questions from those of you who are thinking about launching a podcast. I'm answering questions about what tech you...

Podcasting can be an awesome addition to your business, but it will only get to the point where it's helping your business if you actually get started. And to celebrate my third podcast anniversary, I have several fun episodes coming up this month that will be especially relevant to those of you who, for whatever reason, haven't taken that leap of faith and started your own podcast yet. To kick of...

Podcast sponsorships are an incredible way for any podcaster to monetize their show. Some of you might feel like this is out of reach because you don't have a big enough listenership, while others of you may just have no idea where to start when it comes to sponsorships. Today's guest, Traci DeForge, is here to share how you can reimagine podcast sponsorships and gain sponsors in a way that's ethi...

How many times have you sat down to plan out a podcast episode and record it and then felt stressed out when you realized you still had to come up with a title? Or maybe you're the complete opposite, and you just kind of go with the first thing that comes to mind. Either way, you might be asking yourself, "Do podcast episode titles even matter?" My quick answer is YES. In my opinion, episode title...

This episode is the first in a new series that I'm going to be doing from time to time, and I'm calling it the "You Oughta Know" series. (And if that instantly makes you think of the Alanis Morissette song, then we should be friends.) Inside this series, I'm going to share some updates that have been going on recently in the podcast industry and just some things that I think you oughta know about....

If you've ever felt unmotivated to podcast, you're not alone! Whether it's a dip in your downloads, a busy season of life, or just a general feeling of blah about your business, that growing lack of motivation isn't necessarily a reason not to keep going. So what do you do about it? Today, I'm talking about the 4 common themes my Instagram followers shared when they've felt unmotivated to podcast...

If you track your podcast stats monthly (which I strongly recommend!), you may have noticed a recent dip in your summer downloads. And you wouldn't be alone! You may have even seen a drop in downloads earlier in the year. In this episode, I'm sharing some of the download trends I've been seeing, my opinion on the reasoning behind them, an industry update that has definitely impacted download repor...

In the last episode, 162 , I shared what my maternity leave was like, and one of the things that I talked about in that episode was not being on social media and not sending my usual weekly emails for four months. I know a lot of you have thought about taking a break from social or email platforms (or leaving them altogether) and wonder what kind of effect that could have on your podcast downloads...

Maternity leave is over! This is my very first recording since I had my second daughter, Lily. If you're new here, I have been on maternity leave for the past few months and am slowly (emphasis on slow!) easing my way back into things. For this episode, I wanted to check in to let you know that I'm officially back from maternity leave and share a little about what's been happening, specifically wh...

Do you include your podcast episodes in your email welcome sequence? If not, it's time to start tweaking (or maybe creating for the first time) your welcome sequences to help drive more traffic to your podcast! Magan Ward, an email marketing expert and digital marketing educator, is here to share some of her email marketing secrets with you today. In this episode, you'll hear Magan talk about a st...

One of the reasons I love a co-hosted podcast so much is that it makes less intimidating! Brittany and Ellie are here to share some behind-the-scenes of what it's been like co-hosting their show, The Teaching Toolbox. In this episode, you'll hear about why they started their podcast, how they split up the responsibilities, how they decide what to talk about in their episodes, the challenges they'v...

You may already have a podcast, but have you ever considered starting a second one? I know lots of people who love podcasting so much that they've started a second show for all kinds of reasons. Today's guest, Kirsten Hammond, is one of those podcasters. She is here to tell us about her experience with why she started two separate shows and some of the struggles that have come up along the way. Ki...

Today's episode is part two of a mini-series all about creating a profitable private podcast series for your business. If you missed part one , definitely head back and listen to that one first. We looked at what a private podcast series is, how it can help your business, and what kind of tech you need. Today, we're diving into the specifics of how to plan a private podcast series. You'll hear thi...

Today's episode is part one of two episodes, all about creating a profitable private podcast series. This is part of a training that I did that got a really good response, so I wanted to share it here on the podcast. In this episode, you'll hear what a private podcast series is, how it can help your business, the five things you need to create this private podcast series, and what questions you ne...

Are you looking to up your Instagram strategy to increase podcast downloads? Maybe even automate the whole process? Then today's guest takeover episode, or mini training, if you will, is for you. (And if you've stepped away from the platform, this episode may convince you to come back!) Brittany Verlenich is here to help you leverage every Instagram post to get more downloads and grow your podcast...

The year 2020 brought us a lot of new things. Yes, COVID being one of them, but also lots of new podcasts. With more time on our hands, it was a good time to try podcasting out. That was the case for today's guest, Jenice Lee, an educator and out-of-school time advocate who started a podcast as a hobby but has since transitioned it to an important marketing tool for her business. Jenice is here to...

As an online business owner, I know you're balancing all the things. And it's even harder if you're in the classroom full-time or working another job in some capacity. If that's you, you'll have a lot in common with today's guest, Lindsay Dollinger. Lindsay shares how she's used her podcast to grow her business and how she balances being a podcaster, business owner, and full-time teacher. She shar...

Working from home just hits differently during the summer. Our routines are off, and frankly, I just lose some of my usual motivation during the summer months. At the time this episode airs, I'm also out on maternity leave. So I asked my friends Melanie and Branda to take over the podcast this week, and they definitely delivered! They're here to share some great work-from-home tips this summer so...

Welcome to our second guest takeover episode! If you don't already know, I am out on maternity leave, and one of the things I set up for my leave is guest takeover episodes. These episodes will be sprinkled in over the next few months and feature some of my favorite experts in the online space.  Janice Cook, today's guest takeover host, and returning guest , is here to share why the podcast s...

Today marks our first guest takeover (while I'm on maternity leave) from email strategist and keynote speaker Liz Wilcox. One of the things she's well known for, besides email marketing, is her $9-a-month Email Marketing Membership. In this episode, she pulls back the curtain and shares how she's grown it to over $700k in revenue, including her three top-performing emails over the years. She even...