Podcasting for Educators: Podcasting Tips for Online Entrepreneurs

When we create digital resources for our audience, we want to move away from  "How much can I give them?"  and into  "How can I make things more accessible and digestible so they can reach their goals as soon as possible?" Alissa McDonald is here today to share all about small learning experiences. She gives plenty of examples of what this could look like for you and the first steps...

If you've been a listener of this podcast for some time, you've likely heard me talk about the power of podcast guessing and other podcast collaborations. Whether or not you have a podcast of your own, guesting on other podcasts is something we should all be adding to our marketing plan. I'm excited to welcome Melissa Burch, founder and host of Annotated ELA, on the p...

Podcast guesting can be an incredible tool for your business. But unless you've experienced the power of guesting on the perfect-fit show, you may not really get what the hype is all about. So today, I'm sharing the benefits podcast guesting can have on your business, my own experience with guesting on that perfect-fit show, the 5 podcast guesting mistakes I see, and what to do instead to see...

A couple of summers ago, my husband and I were out on our friend's boat, and he wanted to try wakesurfing. And after a few failed attempts, he asked our friend how to do it. Their reply? "You just stand up!" And we always laugh about this because it was literally the least helpful response ever. This has probably happened to you before; maybe a friend or a colleague makes something look or sound s...

Have you ever had an idea for a new project but just couldn't quite get started? Sometimes, you just need to talk out your ideas. And that is what I'm doing with teacher and reading support specialist Raj McCowin. In this episode, you'll hear Raj's idea for her podcast, the audiences she wants to serve, and the ideas we come up with to best support them while also supporting her business. I love h...

If you haven't heard me talk about this already, I am currently pregnant and due with our second daughter on April 22nd. Soo many of you have asked me, "Are you going to take leave?" And the answer is HELL YES. My experience with my first maternity leave was when I was still in the classroom, so I didn't have a choice in how long I stayed home with my first daughter. But now that I have my own onl...

Whether you're thinking of starting a podcast or already have one, it's really motivating to hear about other podcasters' experiences. Today, I have Nicole Sanders on the show to talk about what led her to start a podcast for teachers and to support her business. Nicole, a student in my online course community, Podcasting for Educators Prep School, shares her journey from classroom teacher to onli...

How many times have you sat down to do something and then got distracted by your phone on the table next to you? We've all been there. There are so many distractions around us, and we need to be aware of this as content creators. Today, I have Emily Aborn, a content copywriter, speaker, and podcast host, on the show to talk about all the distractions we're facing today and how this impacts us as c...

Have you ever considered doing podcast seasons? Chrissy Beltran has been podcasting for over five years now, and she's here to talk all about her unique podcast journey. We chat about how she got started, how her planning process has changed over the years, and how she uses seasons to support this process. She's also sharing some behind-the-scenes information about her sponsorship experience, like...

If you've ever felt like you're swimming in a sea of podcast data, wondering what to focus on, then today's episode is for you! I'm shining a spotlight on two underutilized podcast stats that could really impact your podcast growth. I'm sharing what these two stats are, how to track them, and three ways you can take action based on them. And if you need more support understanding your podcast data...

Have you ever hit the podcast charts? Or wondered how they work in the first place? Our guest today, Jeff Umbro, is here to answer all your podcast charting questions. He breaks down exactly what the podcast charts are, how they work, and whether or not we should put much thought into them. He also shares how to leverage your chart placement and strategic podcast marketing tactics by defining the...

Are you sending out a weekly email that talks about your podcast? If not, you're missing out on a non-negotiable (in my opinion) way to promote your podcast. But how should you go about sending this weekly podcast email? In today's episode, I'm covering why you should be sending out a weekly podcast email, tips to convert subscribers into podcast listeners, and the importance of going beyond that...

Maybe you're a fan of Instagram, and maybe you're not. Either way, it can be a really powerful addition to your business if you can just figure out how to use it in a way that works for you. Today, I'm joined by Instagram strategist Nicole Ialeggio to talk all about tweaking your Instagram funnel to bring more connection (and ultimately sales) back to Instagram. She shares what exactly an Instagra...

Happy Valentine's Day! I just couldn't pass up being a little cheesy with this episode title. I wanted to do an episode centered around love, and I landed on a conversation about what I like to call "the trifecta," your podcast, email marketing, and Instagram. Because when these three platforms work together, it really is a match made in heaven. Today, I'm sharing why this match is so perfect and...

One of the best things about podcasting is connecting with other people. And one of my goals this year is to connect with more of YOU who listen to this podcast every week. So, today, I'm chatting with Theresa Hoover, co-host of Pass the Baton, a podcast for music teachers. Theresa shares how she and her co-host, Kathryn Finch, got started in podcasting after writing a book together and what it's...

Have you tried using tripwires in your business yet? Maybe you aren't even familiar with them yet. Either way, you are about to get a crash course inside this episode. We're joined by repeat guest Melanie Battistelli, a former teacher, certified online business manager, and course and launch strategist. In this conversation, we talk about what a tripwire even is, what kind of offer you can use for...

Have you ever done a closet purge? If so, you probably discovered that different items fall into different categories. From your day-to-day items to seasonal and special occasion clothing, each type of clothing serves a different purpose based on your needs. And those closet categories are similar to your  podcast  categories and content. By creating different types of episodes, you can...

If you've ever felt stressed out by your finances, you are not alone! I know so many of us feel this way because we have SO many details to think about when it comes to running a business. And one of those things is finances. I have Crystalynn Shelton on the show today to talk all about financial literacy. As a licensed CPA and QuickBooks Top 100 ProAdvisor, she shares why finances are so stressfu...

Many of you have hit those 50-episode, 100-episode, and beyond milestones, including my clients (and myself). And they often ask how they can take advantage of all of those previous episodes. After all, it can be exhausting recreating that content wheel every single week! I'm right there with them, and one of my big goals for 2024 is to really leverage allll of the content I already have. So today...

Happy New Year! Today marks the 5th and last episode of our New Year Reset Series, where we're looking at each piece of your podcast and determining how we can hit the reset button, tweak things for improvement, and head into the new year with renewed energy. Today, we're looking at ways to refresh your podcast marketing to consistently bring in new listeners and increase awareness around your sho...

Welcome to episode 4 of our New Year Reset Series! High audience engagement is a good indicator of a successful podcast, as it often leads to increased word-of-mouth promotion and a more dedicated listener base. And that's the dream, right!? So, in today's episode, we're tackling how to keep your current listeners engaged enough to actually stick around. I'm sharing the 5 indicators to look at and...

Welcome to the third episode of our New Year Reset series! Today, we're diving into your episode content to really breathe new life into your podcast and get you fired up about your show in the new year. I'm sharing the different areas of your podcast episode content to consider switching up, including your intro and outro, balancing guest and solo episodes, and creating your guest wishlist. And I...

Welcome to episode 2 of our New Year Reset Series! Last week, in episode 127, we spent some time reflecting on your podcast's progress this year and visualizing what we want for our shows in the upcoming year. Today, we're reimagining our podcast routines to save time where we can and create content that better serves us and our audience. And we're doing it with Kendra Adachi's principle of decidi...

Today I am sitting down with my friend and client, Lauren Wrighton, to talk about our podcast predictions for 2024. This has become an annual tradition and is our third podcast prediction episode! Lauren and I chat about what we predicted last year for 2023, and if those things came true, and also what we expect out of the podcasting industry in 2024. We’re talking about everything from updat...

The end of the year is approaching FAST. And today marks the beginning of a new series all about how you can reset your podcast as we begin a new year (or anytime, really). This episode is all about reflection, clarity, and visualizing what's to come. So, if you've struggled with getting specific with your podcast goals, today I'm sharing different ways you can reflect on the progress you've made...