Podcasting for Business

I talk a lot about how to monetise your podcast, but the truth is direct sponsorship is only the tip of the iceberg when it comes to making money from your content.  If you are making a podcast to promote your business or services, or you’re just using to bolster your personal brand and profile, podcasts can have huge ancillary benefits to boost your income and sales.  In this episode I...

Does size matter?  There’s a common myth in podcasting that you need thousands of downloads to make money from your podcast, but that’s not true!  Whether you’re a huge established podcast or a small new one, there are advertisers out there for you.  In this episode I explain how you can find a sponsor for your podcast and what you can do to make your show and your sales pitch more...

As a great philosopher once said: “The haters just got to hate so just shake it off” (T.Swift) It's part of normal discourse online these days - people jumping in with their criticisms , their 1* reviews and general unwarranted nasty comments via email or on social media. In this episode I talk about how to deal with the Haters we encounter online. As you get bigger in your business and as your au...

In this week’s episode  we are going to be asking.. How Private Podcasts Work For Course Creators And Membership Owners A private podcast is one that is only available for people who you give access to, and they are becoming really popular right now! In this episode I talk about how you can utilise a private podcast to grow your communities and reach (and expand) a particular targeted audienc...

In this week’s episode  we are going to be asking.. Who Does A Launch Team Do? When you launch your podcast you want as many people as possible engaging and listening and sharing right from the start. What is the strategy for doing this?  How do we make sure that as many people as possible listen to your podcast? Well , when you launch, it's a really good idea to have a team of people wh...

In this week’s episode  we are going to be asking.. Who are your ideal listeners? We often assume that we know who our ideal listeners are, because what we do is we assume that our ideal listeners are also our ideal clients And that's not always the case. We dive into recognising who your ideal listeners are and how you can cast your net out further to get an even greater , more diverse audie...

TEXT In this week’s episode  we are going to be talking about what it is that you actually want your podcast to do for your business? This is an important question to bear in mind, whether you are starting your podcast or if you've already started it. We all know that you need a plan and a strategy for your podcast.  But where do you want that plan to take your podcast ? What is the ulti...

Today I'm talking about something I get asked about a LOT.. How long should your Podcast Episodes be? How short is too short? What is too long? What might send my listeners to sleep? Is there a definitive answer to this? Well that depends on several factors - lets dive in and take a look what those are... Check out the Podcast Start Blueprint & the Podcast Growth Incubator workshops taking pla...

In this episode we’re going to discuss the impact of not being visible on social media – on you, on your business and on your podcast.  Does it actually matter if you’re not on social?  This episode is the start of my own experiment to see if it makes a different to show up regularly on social, as I record these podcast episodes live across my social media channels (so do make sure you c...

In this episode I’m going to tell you why batch recording will save you time and help you get the best out of your podcast.  We’ve all been there – the pressure of having to record a new episode week in, week out can be overwhelming, and that’s when you might think it’s just too much hassle to continue.  There’s a reason 80% of podcasts never make it to double figures!  Well I’m her...

Join me, Dan Greef and Claire Winter (both award-winning podcasters) for this conversation all about the life of a podcaster. The highs the lows the in-between!    Check out Claire's podcast 'Cracking Content' here Check out Dan's podcast 'UK Low Carb' here

In today's episode, I'm talking to Leyla Okhai of the Diverse Minds podcast following her winning the Best Diversity & Inclusion Podcast in the Podcasting for Business Awards 2021. You can check out all the winners over at lynsayanne.com/pfbawards Join the FREE 3-day Start Your Podcast Challenge over at lynsayanne.com/challenge

In this first episode in the Winners Series, I interview Laura Ellera, Winner of the Podcasting for Business Student of the Year! We talked about how she got started and how her imposter syndrome almost stopped her before she got started. Check out Laura's podcast Don't Give Up the Daydream Connect with her on Facebook @iamlauraellera Join the FREE 3 day Start Your Podcast challenge at lynsayanne....

Over the past couple of months, I’ve been running online Start Your Podcast days and oh my goodness they’ve been received so well! I’m running another one before the end of the year on 11th December and as I’ve had so many questions about it I thought it would be good to do an episode on how to get the most from a Start Your Podcast Day. The days are for a small group of people who are ready to ge...

In this week's episode I'm talking your though how I created my Podcasting for Business Planner. You'll learn: How I started the process What types of help I needed The order I did it all in The unexpected benefits of launching my planner You can still get your hands on the planner over at lynsayanne.com/planner

In this special episode to celebrate International Podcast Day, I’m sharing the voices of thirteen amazing women from my community talking about:   why they started their podcasts  what it means to them to share their voice and amplify the voices of others the best thing that’s happened in their businesses since starting their podcast what it’s like to be part of the Podcasting for Busin...

How do you know if your podcast is a success?   We’ve spoken before about how getting in the charts is only one measure of the success of your podcast.   Yes it’s great to be in the charts but it’s not the end of the world if you’re not!   There are quite a few other measures of success for your podcast and in this episode we’re going to talk about 3 of them.   Having an engage...

In this episode I’m talking all about 6 mistakes new podcasters make. I’m not going to leave it there though because I’m going to give you support on what to do instead. This episode is still great for you if you’ve already started your show as you can almost ‘self audit’ your show and ask yourself, ‘Do I do that?’   Here are the 6 mistakes we discuss:   Lack of preparation Getting the wrong equip...

There are a number of businesses that have done incredibly well during the pandemic. Netflix is one of them!   In this episode I explore 9 things that we as podcasters, (or podcasters to be!) can learn from Netflix.   Here are the highlights from this episode:   {1:11} Get your planner at lynsayanne.com/planner {1:24} Number 1: Skip the intro {2:40} Number 2: Go to the next episode  {3:44} Number...

How can we avoid reading word for word from a script when recording our episodes?   Here is a basic structure to plan your podcast episode and feel confident and comfortable with what you're going to be talking about on your show.    Here are the highlights from this episode:   {0:30} The new Podcasting for Business Planner {2:38} Basic structure of a podcast episode {3:37) Planning the content {6...

In this week’s episode we’re talking about having music on your podcast. Music can be a big part of your podcast style. I have music on mine but it’s all about personal choice.    I always get lots of questions about this topic. We’re going to be getting into everything from licensing to types of podcasting music and so much more.    Let’s go!   Here are the highlights from this episode:   {1:51}...

In this week’s episode we’re talking about why it’s not the end of the world if your podcast isn’t in the charts and what you can do to help to get it there.    Podcasters can feel a massive amount of pressure to get their podcast into the charts. It’s easy to look at other podcasts and think ‘That’s where I need to be’. But it’s not the be all and end all! However, I am going to give you some tip...

In this week’s episode we’re talking about content creation.    New podcasters can worry about running out of things to say on their podcast and I understand that feeling. I understand that if you're committing to creating a fresh piece of content every single week, that you might panic that you're going to run out of words.    I'm here to tell you that that's not going to happen. Okay? It's not g...

In this episode we’re talking about why you don't need a big audience to start your podcast.    I get lots of people coming to me saying, "Lynsay, I can't start my podcast yet because I need a bigger audience. I don't have an audience yet. So, I need to build the audience first, and then, I'll start a podcast."    They're working hard to build an audience. They're putting content out consistently...

Today we're talking about why you aren't going to be the next Joe Rogan.    I've had a few people in the past few months say that their goal with their podcast is to be the next Joe Rogan.    I’m all about aiming high but we need to get some perspective here guys, okay?   So Joe Rogan, for those of you that don't know who he is, he is a huge deal in the podcasting world. He's consistently ranked a...